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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

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Lackluster Blog? How This Tech Company Turned Theirs Into a Lead-Generation Engine

Content Marketing Institute

What do you call a blog with 70,000 monthly visitors that accounts for 50 product trials a month? This is a story about how one company changed that by building a content engine instead of only managing a blog. Continue reading → The post Lackluster Blog? A lot of wasted potential.

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6 Facebook Lead Generation Tips to Generate More Business

Neil Patel

In a market that is only getting more competitive, Facebook has more features and tools to help you drive qualified leads than you might realize. If you feel like you’ve tried everything from guest blogging to customer referrals, it might be time to take a second look at Facebook. Why Facebook Lead Generation Matters.

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Lead Generation Strategies for Small Businesses

BKA Content

Lead Generation Strategies for Small Businesses To get the most growth and progress, learning about lead generation for small businesses is a critical step. No matter what industry you work in, lead generation is a key factor in helping grow your customer pool. What Is Lead Generation?

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25 Best Blog Niche Ideas (Data Study)

Backlinko

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.

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7 Lead Generation Strategies for Home Improvement Companies

BKA Content

7 Lead Generation Strategies for Home Improvement Companies If you are a freelance handyman, an interior designer, or a professional contractor who specializes in home remodeling, you may be wondering how to generate leads for home improvement projects. This will ultimately lead them down the sales funnel.

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Why It’s Important to Focus on Creative Content Marketing

Contently

As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas. There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog.