Contently

OCTOBER 29, 2024

Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. What tools can brands use to source user-generated content effectively?

Brand 98

Brand Content Retail Utilities 98

Content Marketing Institute

AUGUST 16, 2024

How can brands invest in social media personalities who aren't likely to enter into risky political talk? One-fourth of U.S. companies say influencer spending will take 40% of their total marketing budget. New AI tools can help.

Brand 119

Brand Social Media Media Marketing 119

Grammarly

FEBRUARY 1, 2024

Now, we’re unveiling a refreshed brand identity that reflects our long-held belief that better writing means better business.  Our product is core to who we are and how people rely on us to do their best work, and our refreshed brand reflects this. Our new brand color palette is bold and sophisticated while extensible and accessible.

Communication 124

Communication Brand Collaboration Creativity 124

Content Marketing Institute

MAY 8, 2024

Innovative brands see the power of employee ambassadors. Many companies present a list of what not to do and call them their “employee social media guidelines.” Here’s how to create company social media guidelines for the win.

Social Media 120

Social Media Media Brand Writing 120

Content Marketing Institute

AUGUST 23, 2024

Solo Brands is at it again. Snoop Dogg returns to its smokeless stove ads. But is the campaign different than the viral one that led to the CEO’s departure? Is there something marketers can learn from the new initiative? Yes, to both.

Brand 111

Brand Marketing Ads IT 111

Contently

OCTOBER 24, 2024

By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. It makes your content (and ultimately your brand) more relevant to their lives.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Content Marketing Institute

JUNE 7, 2024

Some brands have cut back in publicizing their support of the LGBTQ+ communities; others have cut back on their celebration of Pride. What’s going on with content and marketing celebrating Pride Month? What’s a marketer to think and do?

Brand 109

Brand Marketing Content 109

CopyBlogger

AUGUST 1, 2024

Continue Reading The post Personal Branding For Solopreneurs: Step By Step Guide appeared first on Copyblogger. A key challenge many solopreneurs face is generating steady demand for their businesses. As a solopreneur, you don’t have access.

Brand 99

Brand Post 99

Ahrefs

DECEMBER 16, 2024

But often, brand monitoring is more than just responding to comments that mention your brandits about understanding customer sentiment and using feedback to shape your brand reputation in real-time. Whether you like it or not, conversations happen about your brand … Read more ›

Brand 79

Brand IT Marketing 79

Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? Strategic planning for brand visibility is essential to compellingly showcase your products, services, mission, and expertise in memorable fashion. Draft a list of keywords that describe your brand, products/ services with rich. 
 1.

Brand 94

Brand Keywords Consulting Promotion 94

Grammarly

JULY 19, 2024

A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Here are some tips for writing LinkedIn posts to help enhance your brand.

Brand 108

Brand Post Education Text 108

Content Marketing Institute

MAY 29, 2024

Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document, audit, and maintain your enterprise’s unique identity at every audience touchpoint.

Brand 108

Brand Audience IT 108

Agency Content Writer

DECEMBER 2, 2024

Each client is unique in their voice, brand, and messaging, making it essential to connect with them in meaningful ways. Social Media Posts : Essential for engaging with followers and building brand loyalty. Conducting Interviews An interview helps determine whether the writer understands your brand’s voice.

Content Writer 246

Content Writer Writer Portfolio Content 246

Jane Friedman

JULY 31, 2024

Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands. Her brand is full of bright colors, and whenever she enters a room—IRL or digital, she brings the Fool’s charisma and try-anything attitude with her. Nina landed on “Honest, Bold, and Bright.”

Creativity 94

Creativity Brand Copywriter Copywriting 94

Ahrefs

AUGUST 7, 2024

Thanks to generative AI, it’s the easiest it’s ever been to create, distribute, and find information. But thanks to the bravado of LLMs and the recklessness of many publishers, it’s fast becoming the hardest it’s ever been to tell the … Read more ›

Brand 130

Brand Publishing Publisher Publishing 130

Content Marketing Institute

JUNE 12, 2024

Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today.

Brand 128

Brand Marketing Ads Media 128

Jasper

OCTOBER 14, 2024

Jasper Research advances AI image generation for consistent on-brand images in enterprise marketing, boosting campaign impact and efficiency.

Brand 93

Brand Marketing 93

Content Marketing Institute

APRIL 19, 2024

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

Brand 126

Brand IT Marketing 126

Content Marketing Institute

OCTOBER 2, 2024

If you’re Micky Onvural, you accept the challenge of repositioning a “stuffy” financial services brand as a thought leader for tomorrow. What would you tackle next after serving as CEO of a successful e-commerce apparel company? Here's the story of how she did it.

Brand 94

Brand Content IT 94

Ahrefs

NOVEMBER 11, 2024

In the words of Bernard Huang, speaking at Ahrefs Evolve, “LLMs are the first realistic search alternative to Google.” And market projections back this up: You might resent AI chatbots for reducing your traffic share or poaching your intellectual property, … Read more ›

Brand 111

Brand Projects Marketing SEO 111

Content Marketing Institute

OCTOBER 18, 2024

New research reveals almost all marketers say data standards are essential for ROI. Yet, many lack them. Learn the first thing to do to establish a data standards strategy (and it’s something that will help in more ways than that one.)

Brand 122

Brand Marketing 122

Agency Content Writer

DECEMBER 2, 2024

Optimized content is more likely to attract organic traffic, which is crucial for brand success. Their day-to-day tasks may involve producing branded content, collaborating with design teams, or maintaining a consistent voice across media. Guest Contributors Guest writers contribute occasionally to blogs, websites, or news outlets.

Proofreader 246

Proofreader Content Search Engine Optimization Digital Communication 246

Kristi Hines

JANUARY 1, 2024

How to Make Money Online: Content Monetization Programs by Platform Apple – App Developers , Authors , News Publishers , and Podcasters Amazon – Affiliates , App Developers , Influencers , Kindle Direct Publishing , and Sellers eBay – Affiliates and Sellers Envato – Marketplace for 3D Models, Audio, Code Scripts, Graphics, Stock (..)

Script 258

Script Content Creator Blogger Ads 258

The Idea Logical Company

MAY 8, 2024

So they established their brands in their genre marketplace when the competition was still minimal. It is, indeed, almost impossible to get a significant advance from a publisher unless sales are assured either by a highly branded author or an author platform of some kind that has significant promise for marketing and sales.

Publishing 340

Publishing Publisher Publishing Copy 340

Enchanting Marketing

NOVEMBER 26, 2024

It’s okay to share personal stories that don’t fit our brand. We’re not brands, we’re humans. We don’t have to stick to a script. So, let’s share the stories that matter to us. Let’s be more human and write from the heart. You know what’s my second most commented post ever? It’s a post about ditching my gratitude journal.

Storytelling 258

Storytelling Marketing Script Social Media 258

Content Marketing Institute

DECEMBER 12, 2024

So how do tourism marketers get their brands noticed? Travel stories seem like an easy sell. But content litters the skies and roads. Five companies share how they tell unexpected (and expected) stories in common (and less common) spaces.

Storytelling 61

Storytelling Brand Marketing Content 61

Nick Ursborne

FEBRUARY 8, 2024

A Story of Adventure The Story: An outdoor equipment brand shares the story of Jamie, who took a sabbatical from a high-pressure job to hike across national parks with gear from the brand. It not only promotes the products, but also the idea of the brand as an essential part of cherished family memories. AI tools can’t smell!

Copy 235

Copy Copywriter Copywriting Food 235

Freelance Magic

DECEMBER 6, 2022

If, like me, you struggle to schedule time for your own brand stuff and find yourself scrambling every so often when you “haven’t posted in aaaaaages”, I highly recommend bulk-creating your LinkedIn posts. How SaaS brands can improve their homepage copy. A key mistake brands make with content. You can thank me later.

Freelance 260

Freelance Storytelling Concept Brand 260

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. You can also source SMEs on podcasts, as many enjoy discussing their business and brand.

Content Writer 237

Content Writer Writer Content Writing 237

Blogging Wizard

MARCH 9, 2023

Are you in search of a few About Me page examples to use as inspiration for your own personal brand and business website? Most bloggers and businesses add an image.

Writing 266

Writing Blogger Brand Website 266

Nick Ursborne

SEPTEMBER 7, 2023

And by the way… if you’re using some other brand name AI writing tool or service, chances are they’re using ChatGPT as their backend AI. Companies have often invested many years and even millions of dollars in establishing a unique brand that differentiates them from their competitors.

Writer 245

Writer Copywriter Copywriting Sales Copy 245

Nick Ursborne

JANUARY 22, 2024

Some brands are deliberate about evoking emotions and feelings. Rolex and other luxury brands make you feel exceptional. That said, many other brands feel more or less neutral when it comes to communicating an emotional appeal. . #1 – Be aware of the emotional persona of the company you’re writing for.

Copy 222

Copy Copywriter Copywriting Writing Style 222

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message.

Website 224

Website Retail Portfolio Writing 224

Caroline Gibson

APRIL 7, 2024

Sorted out a domain name and branding? Do you need to have a favicon created and embedded to help with brand recognition? What to consider for your website copy Do you need existing copy up-dated and brought into line with your new brand identity/tone of voice? Thinking of getting a new website?

Website 147

Website Freelance Copywriting Content Copywriter 147

Elna Cain

FEBRUARY 21, 2024

It was a good time, but a few years later Walmart removed my gift guides and then structured their blog totally differently with brand new articles. But, over the years, this company removed my name on the article and put their brand name ( Brand team) and the information just was completely outdated. That was hard!

Portfolio 223

Portfolio Blog Blogging Freelance 223