Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? Strategic planning for brand visibility is essential to compellingly showcase your products, services, mission, and expertise in memorable fashion. Draft a list of keywords that describe your brand, products/ services with rich. 
 1.

Brand 98

Brand Keywords Consulting Social Media 98

Nick Ursborne

FEBRUARY 3, 2023

Too many freelancers believe that creating a brand starts and ends with the creation of a clever logo and a nifty tagline. The final expression of your brand, in words and images, comes right at the end of the process of brand creation. Because, as a freelancer, your brand is YOU. And their name is their brand.

Freelance Copywriting 222

Freelance Copywriting Copywriting Copywriter Freelance 222

Agency Content Writer

DECEMBER 2, 2024

Each client is unique in their voice, brand, and messaging, making it essential to connect with them in meaningful ways. Social Media Posts : Essential for engaging with followers and building brand loyalty. Conducting Interviews An interview helps determine whether the writer understands your brand’s voice.

Content Writer 246

Content Writer Writer Portfolio Content 246

Contently

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52

Brand Social Media Copy Content Social Media 52

ContentWriters

NOVEMBER 14, 2024

This subtle but critical difference impacts how your brand gets discovered and recommended in AI-powered conversations. In this blog, you’ll discover why AI visibility matters, how ChatGPT processes and retrieves information, and the practical steps you can take to ensure your brand stands out in this new era of search.

Brand 59

Brand Keywords Content Creation Content Marketing 59

Agency Content Writer

DECEMBER 2, 2024

Optimized content is more likely to attract organic traffic, which is crucial for brand success. Their day-to-day tasks may involve producing branded content, collaborating with design teams, or maintaining a consistent voice across media. Guest Contributors Guest writers contribute occasionally to blogs, websites, or news outlets.

Proofreader 246

Proofreader Content Search Engine Optimization Digital Communication 246

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Content is often the first touchpoint potential customers have with a brand, making first impressions everything.

Brand 52

Brand Agency Content Content Creation 52

Content Marketing Institute

AUGUST 2, 2024

A small sports apparel brand made a fresh marketing play that gained global attention and a spot at the Olympics alongside the biggest brands in the world. Take note (and inspiration) to help your marketing game.

Brand 127

Brand Marketing 127

Enchanting Marketing

NOVEMBER 26, 2024

It’s okay to share personal stories that don’t fit our brand. We’re not brands, we’re humans. We don’t have to stick to a script. So, let’s share the stories that matter to us. Let’s be more human and write from the heart. You know what’s my second most commented post ever? It’s a post about ditching my gratitude journal.

Storytelling 254

Storytelling Marketing Script Social Media 254

Ahrefs

NOVEMBER 29, 2024

Take the famous Michelin guide Branded content is mass-appeal media or entertainment content that’s either sponsored, commissioned, or created by a company. Think Netflix-style documentaries for SaaS marketers, or short films directed by clothing brands. Audiences connect with branded content … Read more ›

Brand 118

Brand Content Entertainment Audience 118

Content Marketing Institute

AUGUST 16, 2024

How can brands invest in social media personalities who aren't likely to enter into risky political talk? One-fourth of U.S. companies say influencer spending will take 40% of their total marketing budget. New AI tools can help.

Brand 131

Brand Social Media Media Marketing 131

Jane Friedman

JULY 31, 2024

Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands. Her brand is full of bright colors, and whenever she enters a room—IRL or digital, she brings the Fool’s charisma and try-anything attitude with her. Nina landed on “Honest, Bold, and Bright.”

Creativity 133

Creativity Brand Copywriting Copywriter 133

Content Marketing Institute

AUGUST 23, 2024

Solo Brands is at it again. Snoop Dogg returns to its smokeless stove ads. But is the campaign different than the viral one that led to the CEO’s departure? Is there something marketers can learn from the new initiative? Yes, to both.

Brand 128

Brand Marketing Ads IT 128

Ahrefs

JANUARY 27, 2025

Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Paid advertisers believe there is an uplift in overall traffic. Who … Read more ›

Brand 118

Brand Advertising SEO Ads 118

Ahrefs

DECEMBER 16, 2024

But often, brand monitoring is more than just responding to comments that mention your brandits about understanding customer sentiment and using feedback to shape your brand reputation in real-time. Whether you like it or not, conversations happen about your brand … Read more ›

Brand 111

Brand IT Marketing 111

Ahrefs

JANUARY 28, 2025

Below Ive laid out 11 workflows you can follow to measure the success of your brand awarenessincluding some little-known Ahrefs use cases. Brand awareness refers to a series of marketing tactics that help audiences recognize and recall a brand name, … Read more ›

Brand Awareness 96

Brand Awareness Brand Audience Marketing 96

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Content Marketing Institute

DECEMBER 12, 2024

So how do tourism marketers get their brands noticed? Travel stories seem like an easy sell. But content litters the skies and roads. Five companies share how they tell unexpected (and expected) stories in common (and less common) spaces.

Storytelling 107

Storytelling Brand Marketing Content 107

Buffer

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

Editorial Team 78

Editorial Team IT Marketing Finance 78

Content Marketing Institute

JANUARY 17, 2025

Why is culture a powerful force in marketing? Discover how to influence behavior and cultivate community by authentically engaging with culture moments. Glean inspiration from Budweiser's iconic "Wassup?" campaign and Beyonc's BeyHive.

Brand 124

Brand Engagement Marketing 124

Ahrefs

AUGUST 7, 2024

Thanks to generative AI, it’s the easiest it’s ever been to create, distribute, and find information. But thanks to the bravado of LLMs and the recklessness of many publishers, it’s fast becoming the hardest it’s ever been to tell the … Read more ›

Brand 141

Brand Publisher Publishing Publishing 141

Content Marketing Institute

JUNE 12, 2024

Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today.

Brand 139

Brand Marketing Ads Media 139

Contently

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. Content quality is a major factor for potential buyers evaluating brands with similar products. Your brand’s content needs to capture attention, or your prospects will go elsewhere. The same school of thought applies to your company’s brand. ” at times.

Creativity 101

Creativity Content Marketing Marketing Content 101

Content Marketing Institute

JUNE 18, 2024

On one hand, they appreciate brands that offer extensive thought leadership. Marketers are a tough crowd. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).

Marketing 134

Marketing Brand Content 134

Content Marketing Institute

APRIL 19, 2024

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

Brand 137

Brand IT Marketing 137

Nick Ursborne

DECEMBER 18, 2024

I’ve mentioned this in previous posts… but have you tried it yet?) * Style and Tone Control: Train the AI to mimic your writing style or a specific brand voice by providing examples of your previous work or a style guide. Iterative Refinement: Don’t settle for the first output.

Copywriting 194

Copywriting Copywriter Content Creator Content Creation 194

Content Marketing Institute

JANUARY 21, 2025

Joy can be a successful marketing strategy only if you dont adopt a Pollyanna approach. Learn how to rebel with joy successfully with examples from Purina, Dramamine, Nike, and even an insurance company.

Brand 116

Brand Insurance Marketing 116

ContentWriters

NOVEMBER 21, 2024

Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. We work with marketing leaders across agencies, brands, publishers, and eCommerce companies to provide quality-focused content that aligns with your brand voice.

Script 105

Script Writing Marketing Persuasion 105

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Enter your domain or landing page and click Import Brand to add brand elements. The app automatically identifies your brand name, logo, and colors. Review them and click the Create Brand button.

IT 110

IT Medical Architecture Manufacturing 110

Backlinko

AUGUST 22, 2024

Nearly 4 in 10 consumers use reviews as a main channel for online brand research ( DataReportal ) 37.2% of internet users aged 16 to 64 claim to use online reviews as a primary source of information for brand research, which is more than product or brand websites (33.3%) or price comparison sites (26.8%). Q&A sites 18.6%

Social Media 97

Social Media Brand Media Text 97

Freelance Magic

NOVEMBER 19, 2024

Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landing page to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Isn’t it about time you updated your brand?

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Content Marketing Institute

OCTOBER 18, 2024

New research reveals almost all marketers say data standards are essential for ROI. Yet, many lack them. Learn the first thing to do to establish a data standards strategy (and it’s something that will help in more ways than that one.)

Brand 130

Brand Marketing 130

Ahrefs

NOVEMBER 11, 2024

In the words of Bernard Huang, speaking at Ahrefs Evolve, “LLMs are the first realistic search alternative to Google.” And market projections back this up: You might resent AI chatbots for reducing your traffic share or poaching your intellectual property, … Read more ›

Brand 110

Brand Projects Marketing SEO 110

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).

Website 114

Website SEO Search Engine Optimization Architecture 114