Neil Patel

FEBRUARY 2, 2021

Why Brand Advocacy is Such a Big Deal for SaaS. Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand. Beyond the basic benefits of driving traffic and raising brand awareness, an effective content strategy is essential to consistently nurture and onboard leads.

Brand 143

Brand Brand Awareness Social Media Promotion 143

The Hoth

MARCH 25, 2025

In particular, its beneficial to know a bit more about digital PR as a practice, and how backlinks impact your search rankings. Lets start with digital PR. What is digital PR, and why is it valuable for building topical authority? As far as backlinks go, digital PR backlinks are among the most powerful.

SEO 59

SEO Brand Awareness Social Media Engineering 59

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Once customer meets brand, it’s like connecting with an old friend on Facebook. SEO Without Branding Is Not Enough SEO is always changing. It’s also not the easiest concept to catch on to.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

Neil Patel

AUGUST 31, 2021

This is even more of a puzzle in a digital world. Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. Why Are Trends Important in Marketing? Sometimes things change overnight.

Marketing 137

Marketing Social Media Lead Generation Concept 137

Content Marketing Institute

JANUARY 14, 2019

Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. Before I get into the marketing lifecycle concept and why it works, let’s go back in history. The concept of marketing stages originated with the AIDA model – awareness, interest, desire, action – developed by E.

Sales 111

Sales Marketing Concept Digital Marketing 111

BKA Content

JANUARY 8, 2024

Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? Are they right, or are they wasting money when other marketing strategies would serve them better? This is why we recommend partnering with SEO experts if you want to utilize this marketing strategy.

SEO 98

SEO IT Brand Awareness Search Engine Optimization 98

Shorthand Content Marketing

JANUARY 5, 2023

The book teaches the three stages of customer relationships, how to develop a sales funnel, and how to create email marketing campaigns that result in business growth and brand awareness. Marketing Made Simple is another useful toolkit to take your digital marketing and your business to the next level.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

The Hoth

JANUARY 24, 2023

Yet, that’s only a fraction of what a full-stack marketer has to do. They also have to focus on building brand awareness, generating and nurturing leads, and finding ways to increase revenue. That’s why it’s best to hire more marketing positions as soon as you have the option.

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Agency Recruitment Marketing Lead Generation 96

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. Their strategy consists of using content marketing to drive more traffic to their website and, ultimately, their local business.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Buffer

NOVEMBER 8, 2023

Click-through rates can take many different forms and directions, depending on where the customer is in your digital marketing funnel. Social media metrics Is one of your content marketing goals building brand awareness , being seen as an industry thought leader , or driving website traffic?

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams.

Editorial 93

Editorial Content Lead Generation Brand Awareness 93

Smart Blogger

MAY 8, 2023

Brand Copywriting Brand copywriting is unlike any other form of copywriting. Typically, marketers are concerned about tangible metrics: sales volume, leads generated, email subscribers added, etc. Brand copywriting focuses on raising brand awareness, not immediate, measurable returns. Subscribe or not.

Copywriter 79

Copywriter Copywriting Brand Awareness Social Media 79

The Hoth

FEBRUARY 15, 2023

That reinforces the need for staunch product marketing techniques to differentiate your service from all the others. Building brand awareness is a gigantic part of this, as the more trusted & recognizable you can make your brand, the easier it will be to make your SaaS products stand out from the rest. The good news?

Marketing 102

Marketing Education Brand Awareness Keywords 102

Brafton

JUNE 6, 2024

In a field based on winning attention to build brand awareness, that’s an enormous leg-up. 7 Types of Marketing You Don’t See Every Day So, what exactly does it mean to go beyond standard types of marketing? Thank you for subscribing to The Content Marketer!

Marketing 59

Marketing Entertainment Brand Awareness Recruitment 59

ContentWriters

OCTOBER 27, 2022

Most digital marketing experts recommend using both paid search and organic SEO techniques– integrated and strategically aligned. They encompass some of the most significant ways your business can be visible on the web and build brand awareness as part of your digital marketing strategy, resulting in visits to your site.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Intergrowth

MARCH 5, 2023

Although some of them sound silly, they describe processes, metrics, and strategies that digital marketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them. Want to learn more about digital marketing strategies? Email marketing takes many forms.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Smart Blogger

NOVEMBER 28, 2023

It’s about connecting the dots between seemingly unrelated fields to shed new light on familiar concepts. This could involve delving into how emerging technologies, like AI , might reshape digital marketing or speculating on the future of remote work dynamics. It’s your time to shine on LinkedIn!

Post 73

Post Storytelling Social Media Content 73

Neil Patel

MARCH 28, 2023

You’re paying for the extra emphasis; while that’s great if your goals include engagement or generating leads and sales, it’s not so great for discovery and brand awareness. An effective way to borrow an expert’s or brand’s credibility is to showcase their logos on your landing page, assuming that you’ve worked with them in the past.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Smart Blogger

JUNE 8, 2023

So, feeling pumped to turn your next digital marketing campaign into a viral sensation? Old Spice: Reinventing a Classic Through Social Media If you’ve ever scrolled down your social media feed and chuckled at a witty Old Spice ad, you know the brand’s game is strong. Let’s dive right in!

Social Media 63

Social Media Media Brand Awareness Hospitality 63

iWriter

DECEMBER 11, 2021

This strategy exposes a brand to a broader audience while also promoting the third-party website. Content syndication is not a new concept. At least 30% of digital marketers use this tactic to successfully generate leads. Here are several proven ways your brand can benefit from syndication. Builds Brand Awareness.

Brand Awareness 52

Brand Awareness Content Content Creator Utilities 52

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms.

Marketing 81

Marketing Social Media Persuasion Brand Awareness 81

The Hoth

FEBRUARY 22, 2024

This is Google’s philosophy on the matter, but it doesn’t exactly align with the goals of digital marketers and search engine optimizers. It has to do with a concept called ‘page real estate.’ Option #1: Using Position Zero to Build Brand Awareness and Loyalty This is the ‘ if you can’t beat ‘em, join ‘em ’ option.

IT 59

IT SEO Brand Awareness Keywords 59

Quick Sprout

FEBRUARY 19, 2023

Blogging is one of the best ways to build brand awareness, engage your audience, promote your products, and deliver value to your customers. Ensure it gives readers enough information to grasp the concept. Then, move on to breaking down each concept in more detail.

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Blog Post Post Blog Blogging 77

The Hoth

DECEMBER 19, 2022

If so, a local SEO strategy can help you raise brand awareness and attract potential customers. . While digital marketing may seem unnecessary for brick-and-mortar franchise locations , that couldn’t be further from the truth. . Does your business have several franchise locations in your area (or nationwide)?

SEO 103

SEO Keywords Engineering Search Engine Optimization 103

Intergrowth

NOVEMBER 6, 2022

Here are just a few of the key reasons why you should invest in content marketing : Rank higher in Google search results. Control the conversation about your brand, products, and services. Build brand awareness. Building a Content Marketing Strategy. Hire a digital marketing agency instead.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Content Hacker

MARCH 2, 2023

Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers. Are you trying to increase brand awareness or generate more leads? These can help illustrate complex concepts in an easy-to-understand way.

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

Smart Blogger

OCTOBER 26, 2022

Below, we’ll share 13 B2B marketing tactics that are sure to connect and convert your target audience. What is a B2B Marketing Strategy? B2B marketing strategies are marketing tactics that are aimed at a professional audience. And that’s a key concept to remember. Enter content marketing.

Marketing 60

Marketing Social Media Brand Awareness Digital Marketing 60

Smart Blogger

JULY 27, 2023

Businesses small to large, rely on content writers to communicate their value proposition, differentiate their brand, and engage their customers. Digital marketing agencies look for content writers to craft compelling stories for their clients. Numerous digital marketing agencies post job vacancies on platforms like LinkedIn.

Content Writer 59

Content Writer Freelance Writer Pharmaceutical 59

Shorthand Content Marketing

JULY 22, 2022

However, the problem is that when it comes to content engagement, it is a broad concept. . There are hundreds of dashboards and marketing tools to choose from, and trying to figure out what all the data means is exhausting. In the digital marketing world, there are many forms of engagement.

Engagement 52

Engagement Content Brand Awareness Social Media 52

Copywriter Collective

OCTOBER 31, 2023

If you’re a digital marketer or business owner, you probably understand the tediousness of persuading people to do business with you. How Copywriting Can Elevate Your Message Copywriting is an important cog in the digital marketing wheel. You then must follow that up with newspaper ads, blog posts, and follow-up emails.

Copywriter 52

Copywriter Copywriting Persuasion Proofreader 52

The Hoth

FEBRUARY 20, 2024

Yet, if you’re a domain with strong topical authority, you’re far more likely to appear in featured snippets and SGE’s AI Snapshot – which will boost your brand awareness and generate lots of traffic. In digital marketing circles, you may hear the term ‘topical relevance’ thrown around, which some confuse with topical authority.

SEO 59

SEO Medical Digital Marketing Keywords 59

Fat Joe

JULY 28, 2023

The world’s second most visited website is YouTube : Image Source If your clients haven’t added video to their marketing mix, they’re missing out. It’s one of the best ways to connect with audiences and drive brand awareness. Video content can support your marketing goals through each stage of the sales funnel.

Agency 52

Agency SEO Script Brand Awareness 52

The Hoth

AUGUST 1, 2023

In the world of digital marketing, you provide value to your target audience with great content that educates, informs, entertains, and solves their pain points. This is a powerful status to hold, as it leads to increased brand awareness and customer loyalty. Inbound vs. Outbound Marketing: How Are They Different?

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Smart Blogger

JULY 14, 2023

Public Visibility We also have the concept of public visibility. Trust and Credibility : People are more likely to trust a friend’s recommendation than a corporate advertisement, making viral marketing a potent tool. You’re not just selling a product or service; you’re creating brand enthusiasts.

Marketing 63

Marketing Social Media Brand Awareness Banking 63

Buffer

NOVEMBER 8, 2023

Click-through rates can take many different forms and directions, depending on where the customer is in your digital marketing funnel. Social media metrics Is one of your content marketing goals building brand awareness , being seen as an industry thought leader , or driving website traffic?

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Content Hacker

FEBRUARY 21, 2024

For instance, if you’re in digital marketing, a post like “How to Execute a Successful Email Marketing Campaign” can be incredibly useful for beginners and experts alike. Tips & Tricks: Share insider knowledge or lesser-known tips about specific topics within your field.

Creativity 52

Creativity Blog Blogging Education 52