Remove Brand Awareness Remove Concept Remove Landing Page
article thumbnail

How to Optimize Your Website For Free

Neil Patel

Site architecture can be a difficult concept to understand, but it’s another critical step of optimizing your website. Create Landing Pages. Every website needs somewhere for the user to land. The verbiage, colors, and selling points should be the same on your landing page as they are on social media.

Website 141
article thumbnail

How to Run Facebook Ads That Convert

Neil Patel

Driving customers—not just visitors—to your landing page is the best way to make sales. You’re paying for the extra emphasis; while that’s great if your goals include engagement or generating leads and sales, it’s not so great for discovery and brand awareness. My video landing page converts 56% of the people who visit.

Ads 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Secret Guide to VSEO: Video and SEO

Neil Patel

It was produced with the aim of raising brand awareness. But in the modern world of SEO/marketing, brand awareness and link building are directly related, at least when it comes to online content. Video on a Landing Page. This is the whole point of a landing page.

SEO 142
article thumbnail

7 Things You Need to Do After Publishing New Content

Contently

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

Publisher 137
article thumbnail

AI Keyword Research: Find High-Value Keywords in Record Time

The Hoth

Concepts like micro-moments, artificial intelligence optimization (AIO), and hyper-personalization are all revolutionizing the industry, so theyre the exact types of keywords youd want to target to stay on the cutting edge. These types of keywords are best for raising brand awareness and building trust with your customers.

article thumbnail

30 Content Marketing Tactics You Have to Try

Neil Patel

Build More Targeted Landing Pages. Each of those advanced guides has a separate landing page, optimized for the applicable keywords. This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey. Or, take a look at Copyblogger Media.

article thumbnail

19 Advanced SEO Techniques to Double Your Search Traffic

Neil Patel

Understanding SEO is crucial to significantly increase your traffic and brand awareness. In general terms, an audit is a systematic examination of an event, a concept, or financial books that is done in order to figure out where you stand and how to make smarter decisions in the future. Create SEO Optimized Landing Pages.

SEO 145