The Hoth

MARCH 11, 2025

traffic, leads, and sales). Concepts like micro-moments, artificial intelligence optimization (AIO), and hyper-personalization are all revolutionizing the industry, so theyre the exact types of keywords youd want to target to stay on the cutting edge. For this example, well stick with the digital marketing niche. Navigational.

Keywords

The Hoth

MARCH 25, 2025

As a marketing and reputation management concept, public relations has been around for a very long time. Both of these benefits just so happen to perfectly align with two of the major goals of digital PR: raising a brands awareness and extending its online reach. Generating referral traffic, sales, and leads.

SEO

Neil Patel

OCTOBER 14, 2020

Goals of promoted videos for e-commerce businesses mostly come down to these three: Increasing brand awareness: -This essentially means if you make and sell, say, scarves, people looking to buy scarves know about you. In a YouTube survey, more than 90% of shoppers said they’d found new products and brands on the platform.

Promotion

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is obsolete. The sales funnel doesn’t help predict anything about buyers: Not their mentality, not their movement through the buyer’s journey , and not when they might make a purchase. From sales funnel to lifecycle marketing: a (brief) history. The sales funnel aligns with that approach. Bold statement?

Sales

Neil Patel

FEBRUARY 2, 2021

Why Brand Advocacy is Such a Big Deal for SaaS. Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand. Beyond the basic benefits of driving traffic and raising brand awareness, an effective content strategy is essential to consistently nurture and onboard leads.

Brand

Neil Patel

APRIL 1, 2021

With NFTs, you can: create unique brand experiences increase brand awareness encourage interaction create interest in your brand and product. Here are ways brands are using NFTs to power their marketing. 6 Ways Brands Are Using NFTs. The concept of NFTs in marketing may be a bit difficult to grasp.

Brand

Neil Patel

APRIL 23, 2021

Extended reality opens a world of opportunities to interact with products, services, and brands. It’s not just in the sales funnel at an introductory level where X reality can support your brand growth. It can help you build brand awareness , customer satisfaction, customer loyalty, word of mouth, and referrals, and more.

Content Management System

Contently

DECEMBER 29, 2022

Proactively building a content distribution strategy also allows you to check for consistent messaging before content and promotional assets are published—a concept that lies at the heart of integrated marketing. The sales team to use in upcoming sales efforts such as pitch meetings.

Publisher

Neil Patel

FEBRUARY 24, 2021

While these people may not actually click over to your website, impressions help increase brand awareness. You may generate leads, capture email sign-ups, make sales, or other specific engagement goals. Don’t try to tell viewers everything there is to know about your brand. Bold Text, but Not Too Much.

Advertising

Neil Patel

SEPTEMBER 9, 2020

It was produced with the aim of raising brand awareness. But in the modern world of SEO/marketing, brand awareness and link building are directly related, at least when it comes to online content. According to econsultancy , Zappos found that sales increased by between 6% and 30% on products with product videos.

SEO

Kristi Hines

JUNE 27, 2021

Conversion Rate Optimization Specialist – As a Certified Conversion Rate Optimization Specialist, you are uniquely qualified to help brands convert their existing traffic into even more leads and sales. They also offer additional certifications for their marketing automation platform and inbound sales.

Digital Marketing

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. Learn more about brand awareness content. Learn more about lead generation content.

Content Marketing

Backlinko

JUNE 15, 2024

Launched in 2022, the platform quickly gained a massive following thanks to significant marketing investments and a gamified shopping concept with tons of deals. Today, the Temu mobile app has more than 167 million monthly active users, and annual sales are forecasted to reach $37 billion in 2024. billion in 2023. billion Q3 2023 $5.16

Retail

Smart Blogger

JULY 12, 2023

How can it send your sales sky-high? Understanding Social Commerce By Breaking Down the Basics Social commerce is the meeting point of social media and ecommerce — a sweet spot where brands sell their products directly through social platforms. Increased engagement, broader reach, and ultimately, enhanced sales.

Sales

Buffer

NOVEMBER 8, 2023

Social media metrics Is one of your content marketing goals building brand awareness , being seen as an industry thought leader , or driving website traffic? “In the long term, we want to look at metrics like MQLs [marketing-qualified leads], SQLs [sales-qualified leads], and revenue generated.

Content Marketing

BKA Content

SEPTEMBER 25, 2023

Focus on Google’s E-A-T concept, which stands for expertise, authoritativeness, and trustworthiness. SEO Blogs Create Brand Awareness Posting new and original content on an ongoing basis sets you apart from your competitors. Successful bloggers often have posts of more than 1,000 words.

Website

Smart Blogger

MAY 8, 2023

In short, copywriters make the sales and marketing process come alive — they are its voice. Writing for businesses is much different than writing for individual consumers: Business sales material is often stuffy and boring. The B2B sales process is typically very long. Sales are an indirect result.

Copywriter

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. You’re paying for the extra emphasis; while that’s great if your goals include engagement or generating leads and sales, it’s not so great for discovery and brand awareness. Optimization is a pretty simple concept. Placement #2.

Ads

Neil Patel

JUNE 22, 2021

It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. Through observation, brainstorming, and A/B testing, you can come up with a new concept that others can learn from. Results are relative.

Content Marketing

Express Writers

NOVEMBER 1, 2022

Quality holiday content marketing can help you connect with your audience, appeal to new customers, and increase your brand awareness. Improves Brand Awareness. With clever, memorable content during the holidays, you can give your brand awareness a boost. Capitalize on Black Friday and Cyber Monday.

Content Marketing

Grammarly

AUGUST 30, 2023

It involves attending schools, colleges, or universities to learn new concepts, theories, and practices. For example, a salesperson with excellent communication skills can explain a product’s features and benefits to potential customers, which can lead to increased sales. It is an essential skill set in all fields of work.

Healthcare

Blogtrepreneur

JANUARY 18, 2023

It boosts brand awareness and improves customer engagement. You can better illustrate complex concepts and ideas with visual and auditory elements. Not only that but using video can also lead to higher conversion rates and more sales. It helps to engage and retain customers and improve brand awareness and credibility.

Content Marketing

The Hoth

FEBRUARY 15, 2023

In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. Complicated sales cycles The sales funnel for a SaaS company is very complex, and it requires creating a boatload of content for various funnel stages. The good news?

Marketing

Neil Patel

JANUARY 19, 2022

You’re providing a direct answer to a search query while also spreading brand awareness of your business, your expertise, and your ability to provide those services. There are many advantages to marketing to your local audience, but these are the main ones that will help you increase your sales revenue.

Marketing

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. They are qualified prospects ready to buy and willing to talk to sales. The end goal?

Editorial

Credible Content

JUNE 19, 2023

Increase brand awareness. Generate more leads and sales. Use of Examples and Case Studies: High-quality content includes relevant examples and case studies to illustrate concepts or demonstrate real-world applications. Improve your search engine rankings. Build sustainable relationships with your audience.

Engagement

Shorthand Content Marketing

JANUARY 5, 2023

Using the StoryBrand principles, this 5-part checklist a useful resource for marketing professionals and business owners trying to grow their sales funnel. The books helps to build, strengthen, and communicate a brand’s story to the marketplace, and stand out from the competition. Marketing Rebellion is not like those books.

Content Marketing

Smart Blogger

JANUARY 20, 2023

Social Media Specialist The Social Media Specialist is responsible for creating and publishing content on all social media platforms to grow an audience, build brand awareness, and boost company sales. A marketing team will build a prototype of varying degrees to capture a design concept and test on users.

Digital Marketing

Content Marketing Institute

JUNE 8, 2018

Church’s Chicken wanted to increase brand awareness and traffic. Fast Company not only achieved those goals but delivered a significant uptick in sales at Church’s restaurants. Don’t let your objectives rule your concept development. HANDPICKED RELATED CONTENT: The Content Marketer’s Guide to Story Structure. Be creative.

Storytelling

The Hoth

JANUARY 24, 2023

They also have to focus on building brand awareness, generating and nurturing leads, and finding ways to increase revenue. Since there are positive testimonials from the staff, it’s more convincing than Company B , which entirely relies on a sales pitch from recruiters.

Agency

Neil Patel

MARCH 30, 2023

I use them on a daily basis to drive sales and traffic to my businesses. Accelerated is good for time-sensitive campaigns like those advertising a one-day sale. Alternatively, it might be that your ad itself isn’t click-worthy – a concept we’re going to discuss next. Now, don’t get me wrong. Buyer personas are amazing.

Ads

Intergrowth

MARCH 5, 2023

It’s typically used in sales (i.e., Gated Content To get better-qualified leads, marketers and sales teams will often offer a free resource to customers in exchange for either a piece of contact info or an opportunity to chat with the prospect. Your growth (one new person and doubled sales) is lower, but your profit ratio is higher.

Marketing

Intergrowth

NOVEMBER 6, 2022

That faith encourages them to embark on (or continue) the customer journey through the sales funnel. And while it isn’t about trying to sell your products or services, it is a way to build your brand and drive sales. The more your customers enjoy your content, the more loyalty they’ll have to your brand. Blog articles.

Content Marketing

Moz

MARCH 14, 2019

With this edition of Whiteboard Friday, we're kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. Example: "Grow our online soccer jersey sales to a web-savvy, custom heavy audience.". So we want to grow our online soccer jersey sales.

SEO

Smart Blogger

JANUARY 22, 2024

It’s a fundamental concept in both digital marketing and traditional marketing realms. Now, you might be wondering, how does this differ from a sales funnel ? On the other hand, the sales funnel is more focused and kicks in at the later stages of the customer journey. Why Should You Use a Marketing Funnel?

Marketing

Bramework

OCTOBER 3, 2023

A well-maintained blog can help businesses increase conversions and sales, thanks to users’ tendency to support brands they trust. This approach involves consistently creating valuable content, igniting trust among your audience, and leading to increased conversions and sales.

Blog

Copywriter Collective

NOVEMBER 11, 2022

Closely related to design, user experience is a concept marketers need to be able to grasp when creating or delegating content. After all, the idea of marketing as a whole is to connect with people in order to produce sales. Learning/testing new concepts. User experience. Content is fluid, and new types emerge daily.

Copywriter