Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content?

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Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. consumers spend more on brands to which they feel loyal.

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Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

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Content Marketing Marketing Content Content Creator 111

Content Marketing Institute

FEBRUARY 6, 2018

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. Yep, I relied on content marketing to strengthen my ability to be a content marketer.).

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

BKA Content

FEBRUARY 25, 2023

Does Content Marketing Work For Small Businesses? Content marketing for small businesses. It might feel as though you are constantly told that you must implement content marketing in order to survive as a small business in the current market. Is Content Marketing for Small Businesses Worth It?

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Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

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Content Marketing Marketing Content Content Creation 111

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

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Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

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Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. My answer to anyone who asks is always YES!

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Content Marketing Marketing Long Form Content Content 93

Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy.

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Content Hacker

OCTOBER 26, 2023

The truth is, creating captivating content isn’t enough. There’s another beast you need to tackle – Content Marketing Strategy. Think of it as building bridges between your high-quality content and those who’ll love reading them. You’re left wondering… where’s my audience?

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Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

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Content Marketing IT Marketing Search Engine Optimization 96

BKA Content

NOVEMBER 8, 2022

The Importance of Content Marketing to Grow Your Business in a Recession. The best approach to grow your business in a recession is through targeted content marketing. What Is Content Marketing? It involves creating compelling content and sharing it through online methods of communication. Learn More.

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Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Let’s dive into what inbound content marketing is all about – and start growing your business today.

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Content Marketing Marketing Content Content Creation 88

Express Writers

JANUARY 10, 2023

Studies show content marketing generates three times as many leads as traditional marketing methods and costs 62% less. That means content marketing is consistently one of the most reliable marketing tactics. Still on the fence about your content marketing budget?

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Content Marketing Marketing Content Search Engine Optimization 105

ContentWriters

DECEMBER 6, 2024

Content writing encompasses everything from blog and social media posts to white papers and email newsletters. According to the Content Marketing Institute’s Outlook for 2025 report , 87% of B2B marketers say content marketing helped build brand awareness in the last 12 months.

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Neil Patel

JULY 28, 2021

Step #1: Define Your Goals for Your Content Strategy. Great content is created for a specific purpose , and this purpose needs to be clearly defined. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

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IT Content Social Media Brand Awareness 141

Content Marketing Institute

SEPTEMBER 21, 2018

Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. But if you treat it as something you do after you publish your content, you’re missing an opportunity. Make a note during content creation if you see easy opportunities to take the piece further in the future.

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Content Hacker

OCTOBER 26, 2023

Now that you know how to do keyword research, let’s move onto content creation. What is Content Creation? Content creation is the process of developing original and valuable material to share with your audience. Because when you have clear targets, every piece of content serves a purpose.

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Neil Patel

OCTOBER 12, 2020

Personalize Your AI Marketing Strategy. How vague is the targeting for your marketing campaigns? 60% of content marketers struggle with personalization. Create Better Content, Faster. Content creation is incredible for attracting new leads and building trust with your audience. Does it look like this?

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Marketing Landing Page Content Creation Social Media 136

BKA Content

APRIL 19, 2024

It’s time to revolutionize your content game and leave your competition in the dust. Let’s look at the top content development services of 2024, which promise quality, efficiency and results. Statistics show that content marketing yields three times as many leads as traditional marketing approaches.

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Search Engine Optimization Content Creation Content Healthcare 94

Neil Patel

JANUARY 27, 2021

Once your newsletter subscribers discover the great content you create, they’ll want to check out your articles and posts as well. LinkedIn Newsletters Help Boost Brand Awareness. Another reason to regularly publish a LinkedIn newsletter is to help boost your brand awareness. It must also be easy to remember.

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Neil Patel

JULY 1, 2021

Ultimately, this level of organization saves time, keeps the content coming, and ensures every member of your content creation team knows what they’re doing. To avoid rushing content creation, every team member needs to be clear on their deadlines to keep reaching your goals and your audience engaged.

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Content Marketing Institute

JANUARY 28, 2019

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.” Click To Tweet.

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ContentWriters

DECEMBER 6, 2023

For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B content marketing strategy is crucial for driving results. Let’s dive into the key elements of a successful content marketing strategy.

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Content Hacker

DECEMBER 16, 2023

To truly connect with your audience in today’s content-saturated digital world, you need to know how to craft a content marketing strategy. In my experience, producing content is half the job. You HAVE to drive traffic, strategically so, and build your brand awareness. Think of it as a map.

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Contently

JULY 19, 2022

It’s evident the company’s marketing goals go beyond brand awareness and lead generation. Clearly, Mailchimp wants to boost the success of their current customers—and they’re using content marketing to do it. Why post-sale content marketing matters.

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Sales IT Search Engine Optimization Content 129

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity.

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Lead Generation Content Brand Awareness Sales 112

Intergrowth

NOVEMBER 6, 2022

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. What is Content Marketing? Because it is.

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Article Writing

MAY 31, 2023

Outsourcing your content marketing efforts can provide numerous benefits for businesses looking to scale. By partnering with an experienced content marketing agency, you can tap into specialized expertise, including strategy development, content creation, and social media management.

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Content Powered

JUNE 25, 2022

Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.

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Content Marketing Institute

NOVEMBER 2, 2017

Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? I’m talking about focusing on the content needs of people who are on the verge of buying what you sell, people who have just bought, and people who are between purchases.

Brand Awareness 111

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Brafton

MAY 16, 2024

At first sight, multilingual content marketing sounds like a dream come true. Yet another target market where folks just happen to speak another language. More people = more brand awareness = more business, right? It shows you’re committed to personalizing your marketing content and serving a diverse audience.

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Contently

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. You might also use influencer marketing to share or promote your content through industry leaders who already have a relationship with your audience.

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Buffer

DECEMBER 5, 2023

Do you already have a ton of content backlog? If a piece of content is outdated, refresh it with up-to-date information before repurposing it. Are you new to content creation (for social media or in general)? Then, try to embed content repurposing into your workflow. It depends.

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Long Form Content Content Content Creation Social Media 129

The Hoth

FEBRUARY 18, 2025

The 3 main goals of digital PR campaigns are: Generate backlinks for better SEO Boost the brands credibility and online reach Introduce the brand to new audiences Now, lets take a look at the primary components of successful digital PR campaigns. However, there are certain types of content that best suit digital PR campaigns.

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SEO Storytelling Social Media Education 59

BKA Content

AUGUST 18, 2023

Companies spend an average of $4,000 and 24 days hiring each new employee, so outsourcing your content creation can save you significant cash and manhours. Improves SEO and Brand Awareness Guest posting exposes your brand to a new audience and establishes you as an industry expert.

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