Remove Brand Awareness Remove Content Creation Remove Demo
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Top 10 Digital PR Strategies to Drive Backlinks and Organic Traffic

The Hoth

As a practice, public relations (PR) has always been about raising brand awareness and attracting media attention, and digital PR simply translates these goals into the digital world. Besides ranking higher, digital PR gurus also want their backlinks to generate referral traffic and raise brand awareness.

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Mastering the Most Important Content Metrics for 2023

Contently

But what do they really tell us about the impact that content has on the business? Here are some common engagement metrics you can use to showcase how your content impacts brand awareness. Unique Page Views: How many individual people have read or interacted with your content? Watching on-demand software demos.

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7 Things You Need to Do After Publishing New Content

Contently

You might also use influencer marketing to share or promote your content through industry leaders who already have a relationship with your audience. Even if they weren’t involved in content creation, existing or paid partnerships could do wonders for your distribution strategy.

Publisher 136
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What is Digital PR and Why It’s a Game-Changer for SEO in 2025

The Hoth

The 3 main goals of digital PR campaigns are: Generate backlinks for better SEO Boost the brands credibility and online reach Introduce the brand to new audiences Now, lets take a look at the primary components of successful digital PR campaigns. Ideas for webinars include product demos, workshops, and interactive tutorials.

SEO 59
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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

While there are many reasons for a bounce (a slow page load time is a common culprit), it’s a not-to-be-ignored sign your content is not helpful to them. Social media metrics Is one of your content marketing goals building brand awareness , being seen as an industry thought leader , or driving website traffic?

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How to Optimize Each Stage of the Marketing Funnel for More Conversions 

The Hoth

Content marketing . Each stage of the funnel requires different types of content to be successful. For example, customers at the top of the funnel are blind prospects, and they need to learn more information about your brand, products, and services. . Landing pages featuring free webinars or live demos of your product .

Marketing 105
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How to Craft and Measure Profitable Funnel Conversions from Scratch

Neil Patel

The goal of this stage is to raise brand awareness, not to make a sale. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). You need to draw in your leads, and it’s easier to do that with data and personalized content. It’s an exploratory stage.