Article Writing

MAY 15, 2023

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ? Because a bad fit doesn’t make anyone happy!

Agency 105

Agency Content Marketing Marketing Brand Awareness 105

Content Marketing Institute

SEPTEMBER 21, 2018

But if you treat it as something you do after you publish your content, you’re missing an opportunity. When you reach out at the beginning of content creation, you can: Quickly determine whether you’re creating content on topics your industry will find interesting (versus writing for writing’s sake).

Promotion 111

Promotion Brand Awareness Editorial Team Content 111

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. When choosing what type of content to make, study the three types of widely-recognized video in the marketing community: 1).

Marketing 145

Marketing Social Media Brand Awareness Education 145

Neil Patel

JULY 1, 2021

According to Bill Gates, “Content is King.” As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement a content strategy correctly. That was true in 1996, and it continues to be true today. Improved Planning.

Editorial 145

Editorial Content Creative Director Content Creation 145

Neil Patel

FEBRUARY 3, 2023

Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. Use it as your base to speed up the process, and then add in the brand voice during editing. AI can kick-start your content creation process for future lead generation , but keep in mind that it doesn’t know your audience like you do.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

The Hoth

FEBRUARY 18, 2025

The 3 main goals of digital PR campaigns are: Generate backlinks for better SEO Boost the brands credibility and online reach Introduce the brand to new audiences Now, lets take a look at the primary components of successful digital PR campaigns. Webinars and live virtual events.

SEO 59

SEO Storytelling Social Media Brand Awareness 59

Neil Patel

OCTOBER 5, 2021

However, a content marketer can be defined as a person responsible for planning, creating, and distributing valuable content on behalf of a business. To succeed at their job, a content marketer should have a great understanding of the product they’re promoting and their target audience. Every brand needs a content marketer.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Neil Patel

JUNE 22, 2021

Follow these simple steps to gain access to hundreds of keyword opportunities you can use to build engaging content. Remember, the more you know about your readers, the more precisely you can base your content creation on them, and the more effective your whole content marketing strategy will be. It’s that simple.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

ContentWriters

MARCH 6, 2024

An SEO content brief aims to create high-performing content that produces business results. Clarifies Expectations and Provides Direction It clarifies expectations and guides the content creation process. General Content Brief Elements A general content brief clearly defines the following: Content goals and objectives.

SEO 98

SEO Writing Content Brand Awareness 98

Content Marketing Institute

SEPTEMBER 26, 2018

HANDPICKED RELATED CONTENT: 9 Stats That Will Make You Want to Invest in Content Marketing. What is content marketing? We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. Why would I want to educate my customers and help my competition?

Content Marketing 111

Content Marketing Marketing Content Content Creator 111

Contently

DECEMBER 26, 2022

But what do they really tell us about the impact that content has on the business? Here are some common engagement metrics you can use to showcase how your content impacts brand awareness. Unique Page Views: How many individual people have read or interacted with your content? Are you meeting their needs?

Lead Generation 112

Lead Generation Content Brand Awareness Sales 112

Content Powered

JUNE 25, 2022

Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.

Content Creation 52

Content Creation Web Content Content Keywords 52

Neil Patel

OCTOBER 17, 2020

Informational, educational, or entertaining? Here are a few suggestions to help you with content creation: Informational Content That Informs Your Audience. Interesting articles, stories, and other relevant content from around the world. Educational Content That Teaches Your Audience.

Social Media 145

Social Media Entertainment Engagement Education 145

Content Marketing Institute

JANUARY 28, 2019

If I can brag for a moment, I would say that we have a good, 50-yard-line view of where content sits in business these days. As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. They are not just SEO-focused teams driving brand awareness.

Marketing 111

Marketing Government Content Content Creation 111

The Hoth

JANUARY 25, 2024

Whether users want to research products, answer a question, find a local business, or educate themselves on a new topic – search engines like Google and Bing are their first stop, even in the age of AI. SEM still involves things like keyword research and content creation, albeit in a slightly different form. Why is that?

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

FEBRUARY 10, 2021

A very basic sales funnel might look something like this : Funnels can help you do several things: Create awareness for your brand, product, or service Pique interest in what you have to offer Evoke a desire for purchase through education Help leads perform a desirable action Move leads through the funnel to the final purchase.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Content Marketing Institute

FEBRUARY 20, 2018

For example: Brand awareness: Are you struggling to penetrate a new market, launch a new product, or compete with a high-profile market leader? Learn more about brand awareness content. Audience engagement: Do you need to raise your brand’s profile as a reputable source of information?

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Express Writers

FEBRUARY 20, 2024

While everyone’s content needs vary, the average monthly content marketing budget ranges between $5,000 and $10,000. You’ll be on the higher end if your target audience has higher educational levels or is in a complex industry like the medical field or cybersecurity.

Content 98

Content Writing Search Engine Optimization Freelance 98

Content Marketing Institute

FEBRUARY 6, 2018

Yep, I relied on content marketing to strengthen my ability to be a content marketer.). There’s always more to learn; but my self-education efforts have helped me to bridge some knowledge gaps, develop new skills and techniques, and produce better results for my clients and content partners. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Content Marketing Institute

NOVEMBER 2, 2017

Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? I’m talking about focusing on the content needs of people who are on the verge of buying what you sell, people who have just bought, and people who are between purchases. @REI

Brand Awareness 111

Brand Awareness Content Retail Content Marketing 111

BKA Content

FEBRUARY 25, 2023

Most of the benefits of content marketing don’t come until months down the road. Once you start putting out the article content, you’ll quickly see the benefits of this sort of article marketing if you’ve done great keyword research beforehand. This could either be due to budget constraints or bandwidth constraints.

Content Marketing 96

Content Marketing Marketing Content Content Creation 96

Smart Blogger

JANUARY 5, 2023

In a nutshell, a content marketer educates the reader and builds trust with them so they will purchase products and services from the business. Content marketing reaches far into many areas of content creation for freelancers, including: Blogs. What Is Your Highest Level of Education? Case studies.

Freelance 103

Freelance Writing Landing Page Education 103

The Hoth

NOVEMBER 22, 2022

Many new SEOs will neglect to check the search intent behind their keywords before they spend money on content creation. . That’s a shame, as that can lead to thousands in lost revenue dedicated to content that doesn’t translate into sales. .

Keywords 118

Keywords SEO Sales Brand Awareness 118

Buffer

NOVEMBER 8, 2023

While there are many reasons for a bounce (a slow page load time is a common culprit), it’s a not-to-be-ignored sign your content is not helpful to them. Social media metrics Is one of your content marketing goals building brand awareness , being seen as an industry thought leader , or driving website traffic?

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

The Hoth

NOVEMBER 30, 2022

Now let’s take an in-depth look at the different stages of a marketing funnel , as well as the types of content that go along with each one. . That way, you’ll know whether you need to release an educational blog or a targeted PPC ad. . Educational blogs with a link to your website as the CTA. YouTube videos .

Marketing 105

Marketing Education Construction Landing Page 105

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Greater efficiency means sending readers down the marketing funnel more quickly.

Editorial 90

Editorial Content Lead Generation Brand Awareness 90

Content Hacker

MARCH 2, 2023

Outbound Marketing Inbound content marketing involves creating high-quality content and experiences that provide value to your target audience. This type of marketing can be used to educate readers about topics related to your business or industry as well as answer common questions they may have. Ready to sign up?

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

Smart Blogger

MAY 31, 2023

It’s a roadmap to increase brand awareness, engage your target audience , and ultimately, convert visitors into loyal customers. It’s your roadmap in the vast digital marketing landscape, helping you reach your desired destination — be it enhancing brand awareness, increasing traffic, or boosting sales.

Digital Marketing 70

Digital Marketing Marketing Brand Awareness Social Media 70

Content Hacker

OCTOBER 25, 2022

But the content marketing ROI statistics prove that this industry’s growth is NOT slowing down any time soon. In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!). Which content types play well with B2B audiences.

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Smart Blogger

FEBRUARY 16, 2023

Content Marketing Statistics Here’s what you need to know about content marketing strategy : Video was the primary form of content being created in 2022, followed by blogs and images. HubSpot , 2022) 46% of businesses plan to increase their inbound marketing content creation spending in 2023. Wyzowl , 2021) 2.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Fat Joe

MAY 5, 2023

Establishing yourself as a helpful authority can help with SEO lead generation as visitors come to your site, content, or event to educate themselves and then see you as a respected and knowledgeable source they can then look to work with. #1 4 Build a High-Quality Business Directory Just like Yell, but maybe smaller.

SEO 105

SEO Agency Lead Generation Education 105

Bramework

AUGUST 20, 2023

Once you’ve got even a small number of email subscribers, you can start building brand awareness with your audience. Here’s a breakdown of how it all works: Provide value to your subscribers with your blog content. Using these tips will make your ads stand out and convert your readers into buyers.

Blogging 98

Blogging Blog Freelance Brand Awareness 98

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Neil Patel

APRIL 2, 2021

Creating a demand for your product or service means educating people on the challenges they’re facing and helping them understand why it’s worthwhile to invest resources in a solution. Demand generation casts a broader net with ungated content used to raise awareness of your brand and solutions. Not at all.

Lead Generation 118

Lead Generation Sales Advertising Management 118

ContentWriters

FEBRUARY 1, 2023

For Part 1 of this blog series, visit: [link] From videos to blog posts, whitepapers, educational material, and everything in between, people are consuming online content at higher rates than ever before. This allows you to tailor your content exactly to your target audience’s needs. How is data used in content strategy?

Sales 52

Sales Manufacturing Content Social Media 52

ContentWriters

DECEMBER 6, 2023

When establishing content goals, it’s important to consider the business impact you’re looking to make. Examples include the following: Educating your audience : This means providing them with the information they need and positioning yourself as an industry thought leader. Consider outsourcing.

Content Marketing 64

Content Marketing Marketing Content Brand Awareness 64