Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. You earn organic traffic by creating high-quality content that matches what people are searching for ( search intent ) and optimizing it for search engines ( SEO ). At a minimum, youll be investing time into content creation and SEO.

IT 102

IT Keywords Brand Awareness SEO 102

The Hoth

JANUARY 7, 2025

Prior to the internet, traditional PR involved reaching out to the press via print media like magazines and newspapers. Prior to the internet, traditional PR involved reaching out to the press via print media like magazines and newspapers. Also, digital PR has 3 main components, which are: Media outreach.

SEO 59

SEO IT Social Media Brand Awareness 59

The Hoth

FEBRUARY 4, 2025

As a practice, public relations (PR) has always been about raising brand awareness and attracting media attention, and digital PR simply translates these goals into the digital world. Besides ranking higher, digital PR gurus also want their backlinks to generate referral traffic and raise brand awareness.

Brand Awareness 59

Brand Awareness SEO Promotion Retail 59

Content Hacker

OCTOBER 26, 2023

Now that you know how to do keyword research, let’s move onto content creation. What is Content Creation? Content creation is the process of developing original and valuable material to share with your audience. Because when you have clear targets, every piece of content serves a purpose.

Content Creation 52

Content Creation Proofreader Content Brand Awareness 52

ContentWriters

DECEMBER 6, 2024

Unlike creative writing or journalism, content writing focuses on achieving business objectives while providing value to readers. Content writing encompasses everything from blog and social media posts to white papers and email newsletters. This increasing reliance on content marketing is why content writers are in demand.

Content Writer 49

Content Writer Writer Portfolio Content 49

Neil Patel

JULY 28, 2021

Step #1: Define Your Goals for Your Content Strategy. Great content is created for a specific purpose , and this purpose needs to be clearly defined. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

IT 141

IT Content Social Media Brand Awareness 141

Neil Patel

JANUARY 27, 2021

With over 700 million users globally, it is now one of the biggest social media platforms. That’s why every brand should be using LinkedIn to grow their brand. Like most social media algorithms , LinkedIn rewards content that people interact with the most. LinkedIn Newsletters Help Boost Brand Awareness.

Brand Awareness 137

Brand Awareness Lead Generation Social Media Publisher 137

Neil Patel

OCTOBER 18, 2021

Review Last Quarter’s Content Metrics. A key part of creating a quarterly content plan is to review the previous quarter’s performance metrics for your social media, mailing list, and blog pages. Check everything from traffic on your pages to direct social media engagement to click-throughs to your website.

Content 134

Content Content Creation Social Media Promotion 134

Neil Patel

OCTOBER 12, 2020

Create Better Content, Faster. Content creation is incredible for attracting new leads and building trust with your audience. The right AI digital assistant can help you speed up, scale, and optimize your content marketing workflow — something 47% of marketers say is their biggest challenge. Boost Your SEO with Less Time.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Content Marketing Institute

SEPTEMBER 21, 2018

But if you treat it as something you do after you publish your content, you’re missing an opportunity. When you reach out at the beginning of content creation, you can: Quickly determine whether you’re creating content on topics your industry will find interesting (versus writing for writing’s sake).

Promotion 111

Promotion Brand Awareness Editorial Team Content 111

Neil Patel

JULY 1, 2021

Ultimately, this level of organization saves time, keeps the content coming, and ensures every member of your content creation team knows what they’re doing. To avoid rushing content creation, every team member needs to be clear on their deadlines to keep reaching your goals and your audience engaged.

Editorial 145

Editorial Content Creative Director Content Creation 145

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. How long does it take you to plan, shoot, edit, upload, and write a caption for a single post on social media? The ROI for User-Generated Content Is Sky-High.

IT 123

IT Brand Awareness Social Media Content 123

BKA Content

APRIL 19, 2024

Content development companies create, edit and refine content for websites, social media and marketing materials. What Are the Best Content Creation Services? Using top-notch content development companies can help you create high-quality content. SEO: Is There a Difference?

Search Engine Optimization 94

Search Engine Optimization Content Creation Content Healthcare 94

Neil Patel

SEPTEMBER 29, 2020

The tricky part is working out how to create the kind of content that resonates with TikTok users. After all, the content and style of TikTok content are different from those on other social media platforms. You can also automatically share your video to other social media platforms. TikTok Influencer Marketing.

Marketing 145

Marketing Social Media Content Creation Ads 145

The Hoth

FEBRUARY 18, 2025

As a bonus, youll build brand loyalty, expand your online reach, and generate lots of referral traffic. At its core, public relations is about managing a brands reputation through networking with the media. However, there are certain types of content that best suit digital PR campaigns.

SEO 59

SEO Storytelling Social Media Education 59

Buffer

DECEMBER 5, 2023

All three (cross-posting, reposting, repurposing) are ways to reuse your existing content. Cross-posting is when you share a piece of content as-is on another social media platform. Repurposing content is keeping the crux of a piece’s idea and adapting it for other social media channels. The commonality?

Long Form Content 129

Long Form Content Content Content Creation Social Media 129

Contently

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

Publisher 136

Publisher Publishing Publishing Landing Page 136

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Better engagement on your social media posts? Let’s take a look at the statistics. More sales? A higher CTR ?

Marketing 145

Marketing Social Media Brand Awareness Education 145

Content Powered

JUNE 25, 2022

Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.

Content Creation 52

Content Creation Web Content Content Keywords 52

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Smart Blogger

JUNE 6, 2023

Navigating the world of social media management and looking to grow your online presence? In this article, we’ll dive into social media, covering the 101 info first and then sliding into actionable techniques to skyrocket your brand’s digital footprint. What is Social Media Management? Let’s dive in.

Social Media 64

Social Media Management Media Brand Awareness 64

Credible Content

JUNE 2, 2023

Blogging has become an integral part of online communication and content creation. A daily blogging schedule provides a consistent stream of fresh content to promote across various channels. Regular promotion through social media, email newsletters, and other platforms amplifies your blog’s reach and visibility.

Publisher 130

Publisher Publishing Publishing Blog Post 130

Buffer

OCTOBER 30, 2023

Factors such as how much time you can dedicate to LinkedIn, your experience with content creation tools at your disposal, your writing skills, and existing connections play a huge role in your success.    Repurposing is one of the most underrated social media tactics.

Content Creation 107

Content Creation Social Media Consulting Script 107

Content Marketing Institute

JANUARY 28, 2019

It’s time to acknowledge it’s the same people that make all manner of #content a success, says @Robert_Rose. Yes, we still believe that companies should operate like media companies. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. Click To Tweet.

Marketing 111

Marketing Government Content Content Creation 111

The Hoth

DECEMBER 7, 2022

On the other hand, companies targeting Gen Z’ers and millennials will have more success producing video content on social media platforms like YouTube, TikTok, and Instagram. . How do you know which type of content/advertising to focus on? blogs, videos, emails, social media , etc.). . Content creation .

Marketing 101

Marketing Brand Awareness Freelance Content Creation 101

Neil Patel

JUNE 4, 2021

With so many social media platforms out there, many businesses are hesitant to embrace yet another site. For example, you might be posting a video on how to dominate on social media, and you see I’ve got a great video on the same subject. One of the ultimate aims for social media marketers is for a piece of content to go viral.

Brand 131

Brand Social Media Marketing Collaboration 131

Neil Patel

FEBRUARY 3, 2023

Additionally, the rise of visual search and social media as a search engine has impacted the search landscape. Leveraging social media marketing with video will be one of the big-deal SEO trends for 2023. I’ve even seen Google make segment updates as users search for more visually rich content for short-form video.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

Article Writing

JUNE 27, 2022

If you’re on Facebook, regularly looking at other people’s hilarious statuses/posts, or on Instagram viewing an eye-catching photo or reel, you already know the benefits of social media. Social media is the ultimate connector, allowing you to reach the people you care about instantly and vice versa. Boosting Your Brand Awareness .

Social Media 52

Social Media Media IT Search Engine Optimization 52

Content Marketing Institute

DECEMBER 12, 2018

But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation. Another interesting finding: B2C content marketers are focusing on their customers. 81% of B2C marketers say they’re concerned w/ #content creation that builds loyalty.

Content Marketing 106

Content Marketing Marketing Education Content 106

BKA Content

AUGUST 18, 2023

Companies spend an average of $4,000 and 24 days hiring each new employee, so outsourcing your content creation can save you significant cash and manhours. Improves SEO and Brand Awareness Guest posting exposes your brand to a new audience and establishes you as an industry expert.

Post 98

Post Brand Awareness Collaboration Portfolio 98

Brafton

JULY 18, 2024

The exact same principle applies to content creation. According to Orbit Media’s annual blogger study , as of 2022, it takes around 4 hours and 10 minutes to write a blog. What exactly is content repurposing? The very first goal of content marketing, or any marketing, really, is brand awareness.

Content Creation 95

Content Creation Content Brand Awareness SEO 95

Contently

JULY 19, 2022

. “One of the ways to do that is to understand the customer at a level where we can deliver content to them that’s relevant and useful,” he says. It’s evident the company’s marketing goals go beyond brand awareness and lead generation. Approach content creation from a holistic perspective.

Sales 130

Sales IT Search Engine Optimization Content 130

Neil Patel

JUNE 22, 2021

This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey. Or, take a look at Copyblogger Media. Follow these simple steps to gain access to hundreds of keyword opportunities you can use to build engaging content. Leverage the Hedgehog Content Model.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

FEBRUARY 10, 2021

The goal of this stage is to raise brand awareness, not to make a sale. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). You need to draw in your leads, and it’s easier to do that with data and personalized content. Social Media.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Buffer

NOVEMBER 8, 2023

  But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. Newsletter metrics Email marketing is another excellent tool for that content marketer’s toolbox.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Content Marketing Institute

SEPTEMBER 26, 2018

Bethany Chambers , North Coast Media . We just wrote about 99 benefits of content marketing. Marketers who have limited experience with content marketing often worry that the cost of creating content is just too expensive for their company. The article covers content creation, promotion, and distribution costs.).

Content Marketing 110

Content Marketing Marketing Content Content Creator 110

Neil Patel

OCTOBER 5, 2021

However, a content marketer can be defined as a person responsible for planning, creating, and distributing valuable content on behalf of a business. To succeed at their job, a content marketer should have a great understanding of the product they’re promoting and their target audience. Great Content Marketers Think About Value.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129