Content Marketing Institute

SEPTEMBER 21, 2018

But if you treat it as something you do after you publish your content, you’re missing an opportunity. When you reach out at the beginning of content creation, you can: Quickly determine whether you’re creating content on topics your industry will find interesting (versus writing for writing’s sake).

Promotion 110

Promotion Brand Awareness Editorial Team Content 110

Backlinko

APRIL 17, 2024

SEO services are aimed at improving your website’s visibility in search engine results. While others offer a complete package that covers everything your website might need to rank higher in search results. And it’s likely to end up doing more harm than good for your website. Don’t have time to read the full guide?

SEO 119

SEO Agency Collaboration Content Creation 119

Credible Content

JUNE 2, 2023

Blogging has become an integral part of online communication and content creation. Main points covered in this blog post: Daily blog posts signal to search engines that your website is active and regularly updated. Active websites are crawled more frequently, leading to prompt indexing of new content.

Publisher 130

Publisher Publishing Publishing Blog Post 130

Neil Patel

FEBRUARY 3, 2023

Search is like the front door to your website. Once customer meets brand, it’s like connecting with an old friend on Facebook. Google Algorithm Changes Redefine Effective Content There’s no doubt that the major May algorithm update helped Google redefine effective content, setting up new SEO trends for 2023.

Brand Awareness 144

Brand Awareness Storytelling Keywords SEO 144

The Hoth

JANUARY 25, 2024

If you’ve got a brand-new website about to launch, you need a fast and effective way to start generating traffic. Established businesses and websites also use SEM and pay-per-click (PPC) ads, as they can provide a fantastic ROI when done correctly. For example, let’s say you’re launching a brand-new website.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

BKA Content

APRIL 19, 2024

What Are Content Development Services? Content development companies create, edit and refine content for websites, social media and marketing materials. What Are the Best Content Creation Services? Using top-notch content development companies can help you create high-quality content.

Search Engine Optimization 94

Search Engine Optimization Content Creation Content Healthcare 94

BKA Content

AUGUST 18, 2023

White Label Guest Posts: How They Work and Where To Find Them Guest posting is a great way to drive more traffic to your company’s website. Guest posting is when you create content for someone else to publish on their website under your name. What Are White Label Guest Posts?

Post 98

Post Brand Awareness Collaboration Portfolio 98

ContentWriters

MARCH 6, 2024

An SEO content brief aims to create high-performing content that produces business results. Clarifies Expectations and Provides Direction It clarifies expectations and guides the content creation process. General Content Brief Elements A general content brief clearly defines the following: Content goals and objectives.

SEO 98

SEO Writing Content Brand Awareness 98

Neil Patel

NOVEMBER 26, 2020

Focus on one or two to start with, particularly if your luxury brand is new to digital marketing. This may be increasing brand awareness, but a better and more measurable goal is an increase in sales. (It’s One option is a brand app. Apps offer brands a way to speak to users directly through their smartphones.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Content Powered

JUNE 25, 2022

The modern internet relies on content to function. Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. That quality content didn't happen by accident. Step 1: Develop Long-Term Goals.

Content Creation 52

Content Creation Web Content Content Keywords 52

Contently

DECEMBER 29, 2022

Notifying freelance contributors can help them grow in their careers, as they can showcase the asset on their portfolio or website, thus strengthening your relationship with them. Directing readers to the new content asset in a regular email newsletter. Linking to new content in existing blog posts or website landing pages.

Publisher 134

Publisher Publishing Publishing Landing Page 134

Intergrowth

APRIL 2, 2023

Ranking 1st on Google for this one phrase would bring 100 new potential customers to your website every month, most of whom had never heard of you before. We talk about this pretty extensively in our SEO FAQs , but the short answer is: Make it easy for Google to understand what you do, and Get other websites to link back to your website.

Sales 100

Sales Blog Blogging Search Engine Optimization 100

Neil Patel

SEPTEMBER 29, 2020

If you don’t know how you should go about creating your TikTok ads, consider visiting the “ Inspiration ” section on the TikTok website. According to recent stats, nearly 86% of marketers have used influencer marketing to generate sales or brand awareness. TikTok Influencer Marketing.

Marketing 145

Marketing Social Media Content Creation Ads 145

Contently

DECEMBER 26, 2022

But what do they really tell us about the impact that content has on the business? Here are some common engagement metrics you can use to showcase how your content impacts brand awareness. Unique Page Views: How many individual people have read or interacted with your content? Filling out a demo form.

Lead Generation 112

Lead Generation Content Brand Awareness Sales 112

The Hoth

DECEMBER 20, 2022

The needs of your website to show up in search results for your market can vary. But the pricing of SEO is not uniform, it depends on your website, industry and business as a whole. Specific SEO services like keyword research and an initial SEO audit of the website is normally how most SEO campaigns should start.

SEO 105

SEO Search Engine Optimization Agency Consulting 105

Neil Patel

FEBRUARY 4, 2022

User-generated content helps you shave off time and money by letting your community create the content for you. Busabout reduced its content creation costs and grow its social audience by 350 percent with user-generated content. The ROI for User-Generated Content Is Sky-High. Need some convincing?

IT 123

IT Brand Awareness Content Social Media 123

Content Marketing Institute

FEBRUARY 20, 2018

For example: Brand awareness: Are you struggling to penetrate a new market, launch a new product, or compete with a high-profile market leader? Learn more about brand awareness content. Audience engagement: Do you need to raise your brand’s profile as a reputable source of information?

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

The Hoth

DECEMBER 7, 2022

Website domains (including blog domains) . Sponsored web content . If you’re a brand-new startup , you’ll need to allocate a significant portion of your budget to building brand awareness , for example. . It would look something like this: Initiative 1: Build brand awareness. Content creation .

Marketing 101

Marketing Brand Awareness Freelance Content Creation 101

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Video marketing works by providing users with content in a popular format. Let’s take a look at the statistics.

Marketing 145

Marketing Brand Awareness Social Media Education 145

Buffer

NOVEMBER 8, 2023

Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).  Website traffic It’s little wonder almost all of the content experts I spoke to mentioned website traffic.   Ready to dig in?

Content Marketing 121

Content Marketing Marketing Social Media Search Engine Optimization 121

Neil Patel

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. Why Is Content Marketing Important in 2021? In many cases, it starts with a question and they come to your website for a solution. They want information.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

The Hoth

FEBRUARY 6, 2024

Content planning can be a time-consuming process, and you’ve already got a lot on your plate. You might wonder if writing a content plan is really more effective than ad hoc content creation. Maybe you’ve been caught up writing blog posts and haven’t branched into other types of content.

Content 94

Content Content Creation Keywords Promotion 94

Contently

JULY 19, 2022

. “One of the ways to do that is to understand the customer at a level where we can deliver content to them that’s relevant and useful,” he says. Take the Mailchimp website as an example. It’s evident the company’s marketing goals go beyond brand awareness and lead generation.

Sales 129

Sales IT Search Engine Optimization Content 129

Neil Patel

OCTOBER 5, 2021

However, a content marketer can be defined as a person responsible for planning, creating, and distributing valuable content on behalf of a business. To succeed at their job, a content marketer should have a great understanding of the product they’re promoting and their target audience. Great Content Marketers Think About Value.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Buffer

DECEMBER 5, 2023

Do you already have a ton of content backlog? If a piece of content is outdated, refresh it with up-to-date information before repurposing it. Are you new to content creation (for social media or in general)? Then, try to embed content repurposing into your workflow. It depends.

Long Form Content 129

Long Form Content Content Content Creation Social Media 129

BKA Content

AUGUST 16, 2023

The Complete Guide To SEO for Wedding Photographers As a wedding photographer, you are a content creator — one whose work can speak for itself. Plus, with 94% of couples still ranking photographers high on their priority list, there is a wealth of traffic to drive to your website.

SEO 98

SEO Search Engine Optimization Social Media Brand Awareness 98

Content Hacker

OCTOBER 26, 2023

Similarly, there are some key ingredients required for an effective content marketing plan: Your Business Goals: Knowing what you want to achieve through your efforts is crucial – whether it’s increasing website traffic or boosting brand awareness. What does a Content Audit involve?

Content Marketing 80

Content Marketing Marketing Content Brand Awareness 80

iWriter

AUGUST 18, 2024

Are you on the hunt for a freelance content writer who can transform your ideas into captivating stories? Whether you’re launching a new blog, revamping your website, or crafting compelling marketing materials, finding the right wordsmith is crucial. Ask them about their approach to content creation.

Content Writer 98

Content Writer Freelance Writer Construction 98

The Hoth

NOVEMBER 15, 2022

If your employees handle blog writing, content creation, and other marketing efforts, you need to factor their wages into your costs. . Besides people directly involved in SEO, don’t forget to include any web developers or designers that you use for image creation/web publishing/technical SEO tweaks. .

SEO 105

SEO IT Search Engine Optimization Brand Awareness 105

BKA Content

FEBRUARY 25, 2023

Most of the benefits of content marketing don’t come until months down the road. Once you start putting out the article content, you’ll quickly see the benefits of this sort of article marketing if you’ve done great keyword research beforehand. What are Content Marketing Best Practices for Small Businesses?

Content Marketing 96

Content Marketing Marketing Content Content Creation 96

Neil Patel

OCTOBER 16, 2020

Instead, you can boost your brand awareness, get more leads, and increase sales – all at the same time! Decreasing website load times to provide better experiences to users. Visitors who land on your website through Google ads are 50% more likely to purchase than organic visitors. Creating laser-targeted landing pages.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Shorthand Content Marketing

MARCH 16, 2023

The truth is, if you are serious about growing your ranking on Google with content marketing, it can take two or more years of consistently posting every week. If you want to reach the first page or get a featured snippet, it can take five years of consistent content creation. Luckily, there are ways to shortcut it.

Content 98

Content Social Media Brand Awareness Content Marketing 98

Content Marketing Institute

JANUARY 28, 2019

However, the operational model may be even more important – because companies that have clarified and created a foundational documented content creation strategy are succeeding in greater numbers. Companies w/ a foundational documented #content creation strategy succeed in great numbers, says @Robert_Rose. Click To Tweet.

Marketing 103

Marketing Government Content Content Creation 103

Backlinko

OCTOBER 23, 2024

Caters to audiences who prefer audio content during commutes or multitasking. Social media posts : Ideal for engagement and brand awareness. Great for sharing bite-sized content and driving traffic to your website. Further reading: 28 Awesome Content Marketing Tools 6.

Content Marketing 100

Content Marketing Marketing Government Content 100

Contently

OCTOBER 23, 2024

” From the lens of the funnel, the buyers start at the brand awareness stage (at the top of the funnel), then become mid-funnel leads, and eventually make a sale or purchase. At the same time, nearly half (48%) of the content marketers surveyed said they find it challenging to align content with the buyer’s journey.

Content 91

Content Persuasion Content Creation Sales 91

Neil Patel

FEBRUARY 10, 2021

If you have a website and a business, you can measure and create a sales funnel that converts, even if you’re starting from scratch. The goal of this stage is to raise brand awareness, not to make a sale. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to).

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

The Hoth

JANUARY 31, 2023

For a local marketing strategy to work, you’ll likely have to hire an outside agency to help you handle content creation, keyword research, technical adjustments, & analyzing metrics to adjust your tactics accordingly. The brand awareness factor alone will lead to traffic, leads, and sales – even if they don’t occur immediately.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93