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In today’s internet-focused age, words like “contentcreator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, contentcreator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels.
Depending on the size of their company, the CCO may not interact directly with content or contentcreators. Instead, they work with the directors and managers who oversee content production and have a more hands-on relationship with actual marketing materials.
How Content Strategy Can Tie Directly to Your OKRs Together, your content marketing strategy and tactics can be the key to achieving your OKRs. For example: You can increase your brandawareness and visibility through SEO-optimized content that pops up prominently in search results.
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