Enchanting Marketing

JANUARY 14, 2025

Does content marketing sometimes feel like a challenge? Like you’ve got to produce a never-ending stream of content? Wherever you’re marketing you business, it may never seem enough. Never enough content. I’d like to offer a different perspective on marketing and writing for your biz.

Creativity 130

Creativity Writer Proofreader Brand Awareness 130

ContentWriters

APRIL 9, 2025

In marketing specifically, technical writing guides audiences through the buyer’s journey, offering educational resources that simplify decision-making. Unlike creative writing, which may allow room for interpretation, technical content leaves no space for confusion. Engineering-related content. Employee handbooks.

Writing 64

Writing Marketing Medical Education 64

Content Marketing Institute

FEBRUARY 6, 2018

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. Yep, I relied on content marketing to strengthen my ability to be a content marketer.).

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

ContentWriters

NOVEMBER 2, 2022

Content marketing has long been recognized as one of the most effective ways to build brand awareness for your business. However, many people don’t realize that the benefits of content marketing go far beyond simply getting your website in front of more people. What is Content Marketing?

Sales 98

Sales Content Marketing Marketing Brand Awareness 98

Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Marketers can enable sales leveraging different elements – one of those ways is through content.

Sales 107

Sales Content Marketing Marketing Content 107

ContentWriters

MARCH 8, 2023

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. So why exactly is content marketing important for SaaS companies? Content marketing is a great way to do this.

Content Marketing 105

Content Marketing Marketing Content Search Engine Optimization 105

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 111

Content Marketing Marketing Content Electronics 111

Smart Blogger

FEBRUARY 13, 2023

With 61% of businesses using video as a major part of their marketing plan , it’s too late to become an early adopter of video content marketing. However, with the right strategy and consistent execution, any business can leverage the powerful benefits of video content as a marketing tool.

Content Marketing 93

Content Marketing IT Marketing Brand Awareness 93

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

BKA Content

FEBRUARY 25, 2023

Does Content Marketing Work For Small Businesses? Content marketing for small businesses. It might feel as though you are constantly told that you must implement content marketing in order to survive as a small business in the current market. Is Content Marketing for Small Businesses Worth It?

Content Marketing 96

Content Marketing Marketing Content Content Creation 96

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content. Use their external education. The inherent takeaway through all the ideas?

Content Marketing 104

Content Marketing Recruitment Marketing Content 104

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

Content 144

Content Brand Awareness Collaboration Keywords 144

Content Hacker

APRIL 20, 2023

Can content marketing help increase sales? This is a question that many entrepreneurs, business owners, and marketers often ponder. In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. Good news: IT CAN.

Sales 89

Sales Content Marketing Marketing Content 89

ContentWriters

DECEMBER 6, 2024

Content writers create materials that inform, educate, or entertain specific audiences. Unlike creative writing or journalism, content writing focuses on achieving business objectives while providing value to readers. Content writing encompasses everything from blog and social media posts to white papers and email newsletters.

Content Writer 49

Content Writer Writer Portfolio Content 49

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Smart Blogger

JUNE 9, 2023

Ever wondered, “what is content marketing, really?” Content marketing works similarly. It’s about curating quality content, tailored for your audience, and served on a platter of strategic placement. What is Content Marketing? Why is Content Marketing Important?

Content Marketing 74

Content Marketing Brand Awareness Marketing Content 74

Contently

OCTOBER 11, 2022

Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. When you think of content marketing, you probably think of multi-media influence across mediums. So, why isn’t Chief Content Officer a more prominent title? Let’s face it.

Content 131

Content Brand Awareness Content Creator Education 131

Neil Patel

OCTOBER 13, 2020

List posts can cover all kinds of topics, from the more educational posts on HubSpot like “How to Create a Cinemagraph in 7 Easy Steps” to the clickbaity Buzzfeed lists like “23 People You Seriously Won’t Believe Actually Exist.”. Despite what you might think, Buzzfeed didn’t invent listicle content. What is a Listicle?

Writing 143

Writing Content Brand Awareness Prose 143

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Let’s dive into what inbound content marketing is all about – and start growing your business today.

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

Content Marketing Institute

OCTOBER 29, 2018

Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 75

Content Marketing Marketing Content Editorial 75

Content Marketing Institute

NOVEMBER 2, 2017

Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? I’m talking about focusing on the content needs of people who are on the verge of buying what you sell, people who have just bought, and people who are between purchases.

Brand Awareness 111

Brand Awareness Content Retail Content Marketing 111

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. 4-7 in Cleveland, Ohio.

Marketing 111

Marketing Brand Awareness Storytelling Agency 111

The Hoth

FEBRUARY 18, 2025

Content creation: Data-driven storytelling, press releases, and infographics Content marketing is one of the most effective ways to build brand awareness, generate traffic, and improve SEO so it should come as no surprise that digital PR leverages its power. Webinars and live virtual events. Our suggestion?

SEO 59

SEO Storytelling Social Media Brand Awareness 59

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. Content promotion: Beyond the basics.

Promotion 111

Promotion Brand Awareness Editorial Team Content 111

ContentWriters

DECEMBER 6, 2023

For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B content marketing strategy is crucial for driving results. Let’s dive into the key elements of a successful content marketing strategy.

Content Marketing 64

Content Marketing Marketing Content Brand Awareness 64

Bramework

DECEMBER 21, 2023

Content Marketing Institute stated that 37% of marketers find that blogs are the most important method of content marketing. 3 – Generates Interest Blogging is a balance between educating your audience and writing about how your offering or service can help them. Is your mind blown yet?

Blogging 98

Blogging Blog Brand Awareness Search Engine Optimization 98

Neil Patel

FEBRUARY 16, 2021

How Does Copywriting Differ from Content Marketing? Copywriting is content directly aimed at making sales. Content marketing can have different goals (which might include making sales), but focuses on less direct goals, like educating, amusing, or building brand awareness. Not in copywriting.

Copywriter 145

Copywriter Copywriting Landing Page Copy 145

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Does your content alleviate a pain point?

Lead Generation 114

Lead Generation Content Brand Awareness Sales 114

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Content Marketing for E-commerce.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Neil Patel

FEBRUARY 3, 2023

Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. That means branding yourself by targeting both branded and nonbranded keywords. With search engines growing more people-first update after update, brand awareness is becoming increasingly important.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

BKA Content

AUGUST 19, 2024

The 10 Best SaaS Content Marketing Agencies To Work With in 2024 Unfortunately, data indicates the long sales cycles for SaaS might be getting longer. This makes the increased visibility and lead nurturing you get while working with a SaaS content marketing agency even more valuable. Which agency should you choose?

Agency 52

Agency Content Marketing Marketing Content Creation 52

Kristi Hines

JUNE 27, 2021

Do you want to add some marketing education to your resume ? If you don’t have a degree in marketing , here are over 60 online courses and certificate programs that can help you impress potential clients and employers. The following are free online certification courses on marketing from HubSpot. For Ahrefs users only.

Digital Marketing 130

Digital Marketing Consulting Search Engine Optimization Marketing 130

Content Hacker

OCTOBER 26, 2023

You could have used the perfect sales pitch but you’re left wondering why no one cares… Marketers make this mistake all the time and if you keep it up you’re going to make yourself (and your prospects) sick and tired of it. Marketing” is helping people buy from you. Ever heard of a marketing “funnel”? Read that again.

Content Marketing 52

Content Marketing Marketing Content Search Engine Optimization 52

BKA Content

SEPTEMBER 25, 2023

Blogs that provide exclusive content or offer perks or rewards for your readers are the most successful at generating leads. SEO Blogs Create Brand Awareness Posting new and original content on an ongoing basis sets you apart from your competitors. What Is an SEO Strategy For a Blog? How Do You Create a Blog SEO Strategy?

Website 105

Website SEO Search Engine Optimization Brand Awareness 105

Buffer

JULY 27, 2021

While the challenges of social media content creation may feel daunting, showing up consistently has big benefits for your business. When creating content for social media, it is important to share a variety of types of content. Your content should educate, entertain, or sell.

Social Media 127

Social Media Media Content Creation Entertainment 127

The Hoth

FEBRUARY 15, 2023

That reinforces the need for staunch product marketing techniques to differentiate your service from all the others. Building brand awareness is a gigantic part of this, as the more trusted & recognizable you can make your brand, the easier it will be to make your SaaS products stand out from the rest.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Smart Blogger

JANUARY 5, 2023

Content Marketing & SEO (Search Engine Optimization) Writing. Content marketing is the planning, creating, and sharing of valuable content. In a nutshell, a content marketer educates the reader and builds trust with them so they will purchase products and services from the business.

Freelance 103

Freelance Writing Landing Page Education 103