Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content?

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Enchanting Marketing

JANUARY 14, 2025

Does content marketing sometimes feel like a challenge? Like you’ve got to produce a never-ending stream of content? Wherever you’re marketing you business, it may never seem enough. Never enough content. I’d like to offer a different perspective on marketing and writing for your biz.

Creativity 130

Creativity Writer Proofreader Brand Awareness 130

Smart Blogger

JUNE 6, 2023

Let’s untangle the puzzle of brand awareness together. It’s no secret that your brand’s visibility can make or break your business, but how do you make your brand not just seen, but also remembered? Think about how Starbucks dominates the coffee market or how Nike is synonymous with sportswear.

Brand Awareness 63

Brand Awareness Brand Social Media Collaboration 63

Verblio

OCTOBER 19, 2022

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. Owned by: Marketing. links), and affiliate marketing.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Content Marketing Institute

FEBRUARY 6, 2018

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. Yep, I relied on content marketing to strengthen my ability to be a content marketer.).

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 110

Content Marketing Marketing Content Content Creator 110

Express Writers

NOVEMBER 1, 2022

Planning in advance and creating a holiday content marketing strategy can help take some of the stress out of the holiday season for your business. Quality holiday content marketing can help you connect with your audience, appeal to new customers, and increase your brand awareness. Improves Brand Awareness.

Content Marketing 105

Content Marketing Marketing Content Brand Awareness 105

ContentWriters

MARCH 8, 2023

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. So why exactly is content marketing important for SaaS companies? Content marketing is a great way to do this.

Content Marketing 105

Content Marketing Marketing Content Search Engine Optimization 105

Smart Blogger

FEBRUARY 13, 2023

With 61% of businesses using video as a major part of their marketing plan , it’s too late to become an early adopter of video content marketing. However, with the right strategy and consistent execution, any business can leverage the powerful benefits of video content as a marketing tool.

Content Marketing 93

Content Marketing IT Marketing Brand Awareness 93

Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

ContentWriters

NOVEMBER 2, 2022

Content marketing has long been recognized as one of the most effective ways to build brand awareness for your business. However, many people don’t realize that the benefits of content marketing go far beyond simply getting your website in front of more people. What is Content Marketing?

Sales 98

Sales Content Marketing Marketing Brand Awareness 98

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. My answer to anyone who asks is always YES!

Content Marketing 93

Content Marketing Marketing Long Form Content Content 93

Neil Patel

AUGUST 31, 2021

Content Marketing. If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” In simple words, it’s a way to organically advertise your brand through high-quality content. Content marketing isn’t limited to blog posts.

Website 145

Website SEO Recruitment Brand Awareness 145

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Express Writers

JANUARY 10, 2023

Studies show content marketing generates three times as many leads as traditional marketing methods and costs 62% less. That means content marketing is consistently one of the most reliable marketing tactics. Still on the fence about your content marketing budget?

Content Marketing 105

Content Marketing Marketing Content Search Engine Optimization 105

Content Hacker

APRIL 20, 2023

Can content marketing help increase sales? This is a question that many entrepreneurs, business owners, and marketers often ponder. In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. Good news: IT CAN. how-to guides).

Sales 89

Sales Content Marketing Marketing Content 89

ContentWriters

OCTOBER 31, 2024

SEO is still crucial for effective content marketing–even as consumers switch from Google to AI tools in their searches. AI-generated content has its use cases and limitations. Perhaps most significant for SEO is that AI generates content from what is already published on the web. Leverage semantic SEO.

SEO 59

SEO Content Engineering Brand Awareness 59

ContentWriters

APRIL 9, 2025

Because well-prepared and strategically presented technical content has the potential to generate interest, it has many valuable marketing purposes. The next sections cover 4 Marketing-related goals associated with technical writing. Long-form content, like detailed guides or how-tos, performs better in searches.

Writing 64

Writing Marketing Medical Education 64

Smart Blogger

JUNE 9, 2023

Ever wondered, “what is content marketing, really?” Content marketing works similarly. It’s about curating quality content, tailored for your audience, and served on a platter of strategic placement. What is Content Marketing? Why is Content Marketing Important?

Content Marketing 74

Content Marketing Brand Awareness Marketing Content 74

Contently

OCTOBER 6, 2022

Despite all the talk about storytelling , many B2B content marketers focus more on promoting the product or service rather than how it can change a potential customer’s life personally or professionally. So, what does storytelling in SaaS content marketing entail, and how can you integrate it into your strategy?

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Pharmaceutical 141

Pharmaceutical Healthcare Brand Awareness Content 141

ContentWriters

DECEMBER 6, 2024

Learning how to become the best content writer requires more than a computer and strong writing skills. With an average of more than 6 million posts published daily , the demand for exceptional content writers is high. Content writing encompasses everything from blog and social media posts to white papers and email newsletters.

Content Writer 49

Content Writer Writer Portfolio Content 49

Neil Patel

NOVEMBER 1, 2021

The content they produce is typically original and may be shared for money, audience building, brand awareness, or just as a way to share their talents online. For example, “Insta poets,” bloggers, and newsletter writers are typically seen as content creators. Content creators develop content marketing strategies.

Content Creator 139

Content Creator Content Storytelling Social Media 139

Neil Patel

JANUARY 27, 2021

That’s why every brand should be using LinkedIn to grow their brand. It’s a series of articles you publish regularly. When they do, they get in-app and email notifications that you’ve just published a newsletter. The main difference is when you publish an article, it goes into your timeline.

Brand Awareness 137

Brand Awareness Lead Generation Social Media Publisher 137

Neil Patel

JULY 28, 2021

Step #1: Define Your Goals for Your Content Strategy. Great content is created for a specific purpose , and this purpose needs to be clearly defined. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

IT 141

IT Content Social Media Brand Awareness 141

Content Marketing Institute

OCTOBER 29, 2018

Author’s note: As has been pointed out to me in the comments on the blog and on social media, Henry Ford was a noted bigot who spread much of his bigotry through content. Additionally, our timing of publishing a post noting Henry Ford’s assembly-line accomplishment comes at the most inopportune moment given the tragedy of the past few days.

Content Marketing 75

Content Marketing Marketing Content Editorial 75

Neil Patel

FEBRUARY 2, 2021

From services that provide A/B testing to conversational bots that capture leads on-site, brands are rapidly experimenting with new ways to optimize their content. Why Brand Advocacy is Such a Big Deal for SaaS. Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand.

Brand 143

Brand Brand Awareness Social Media Promotion 143

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Like generating leads, selling products or services, and raising brand awareness. If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. Click “ Next.”

Website 115

Website SEO Search Engine Optimization Architecture 115

Neil Patel

OCTOBER 13, 2020

I’ll also explain why these posts are so popular and why they are critical to a successful content marketing strategy. Despite what you might think, Buzzfeed didn’t invent listicle content. How to Use Listicles in Your Content Marketing. Content marketing’s purpose is to attract and retain readers.

Writing 143

Writing Content Brand Awareness Prose 143

BKA Content

FEBRUARY 21, 2025

The more strategic content you publish, the more Google recognizes your site as a valuable resource. Publishing only one blog post and calling it a day wont net you the advantages of an active blog. When optimized correctly, SEO helps your business website work around the clock to bring in leads, sales, and brand awareness.

SEO 59

SEO Search Engine Optimization Brand Awareness Consulting 59

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. Contribute to content sharing communities.

Promotion 111

Promotion Brand Awareness Editorial Team Content 111

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

Recruitment 111

Recruitment Marketing Brand Awareness Editorial Team 111

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

Content 134

Content Content Creation Social Media Promotion 134

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore?   What is content distribution? Earned channels can drive brand awareness and boost your reputation.

Content 114

Content Social Media Brand Awareness Promotion 114