Smart Blogger

JUNE 1, 2023

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? In today’s competitive market, it’s not just about being seen — it’s about being remembered. So, are you prepared to take your brand from being known to unforgettable? So how do you empower these ambassadors?

Brand Awareness 65

Brand Awareness Brand Social Media Retail 65

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 110

Content Marketing Marketing Content Content Creator 110

Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Marketers can enable sales leveraging different elements – one of those ways is through content.

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Sales Content Marketing Marketing Content 109

Verblio

OCTOBER 21, 2022

We can agree that content marketing is perhaps the most powerful strategy to building an authoritative and credible presence online. Content marketing is a practice supported by many businesses and marketers. Digital content has constantly become easier to create as well as more accessible than ever before.

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Content Marketing Brand Marketing Content 98

Neil Patel

NOVEMBER 1, 2021

The content they produce is typically original and may be shared for money, audience building, brand awareness, or just as a way to share their talents online. For example, “Insta poets,” bloggers, and newsletter writers are typically seen as content creators. Content creators develop content marketing strategies.

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Content Creator Content Storytelling Social Media 139

ContentWriters

APRIL 9, 2025

Because well-prepared and strategically presented technical content has the potential to generate interest, it has many valuable marketing purposes. The next sections cover 4 Marketing-related goals associated with technical writing. Long-form content, like detailed guides or how-tos, performs better in searches.

Writing 64

Writing Marketing Medical Education 64

Smart Blogger

JUNE 9, 2023

Ever wondered, “what is content marketing, really?” Content marketing works similarly. It’s about curating quality content, tailored for your audience, and served on a platter of strategic placement. What is Content Marketing? Why is Content Marketing Important?

Content Marketing 74

Content Marketing Brand Awareness Marketing Content 74

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video. 4 Secrets of Great Storytellers.

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Storytelling Content Entertainment Script 111

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Next, hit execs with hard facts.

Marketing 111

Marketing Brand Awareness Storytelling Agency 111

The Hoth

FEBRUARY 18, 2025

Content creation: Data-driven storytelling, press releases, and infographics Content marketing is one of the most effective ways to build brand awareness, generate traffic, and improve SEO so it should come as no surprise that digital PR leverages its power. Data-driven storytelling. Our suggestion?

SEO 59

SEO Storytelling Social Media Brand Awareness 59

The Hoth

JANUARY 30, 2025

Technique #1: Use data-driven storytelling to attract backlinks Journalists, bloggers, and online columnists are always hungry for new studies, statistics, and figures to share with their audiences. Thats why digital PR professionals love to combine the psychological power of storytelling with their original research and data.

Storytelling 59

Storytelling Search Engine Optimization Social Media SEO 59

Neil Patel

MARCH 26, 2021

Presentation Skills Help Create Brand Awareness. Ever wondered why personal social media accounts get better engagement than brand accounts ? Because it’s easier to sell a person than a brand. That’s why speaking at conferences, networking meetups, and other events can be such a useful tool for building brand awareness.

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Marketing Storytelling Brand Awareness Persuasion 131

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Let’s dive into what inbound content marketing is all about – and start growing your business today.

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

Neil Patel

MARCH 10, 2021

Introducing music in marketing campaigns can help your brand stick out in the oversaturated virtual crowd. Increase Brand Awareness. Brand awareness has become increasingly challenging. 5 Ways to Use Music in Marketing Paid Ads. One of the best ways to enhance your message is through storytelling.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Neil Patel

FEBRUARY 3, 2023

Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. Just don’t forget to humanize your AI content. Use it as your base to speed up the process, and then add in the brand voice during editing. That means branding yourself by targeting both branded and nonbranded keywords.

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Brand Awareness Keywords Storytelling SEO 144

Content Hacker

JANUARY 24, 2024

Imagine a brand without personality, just another face in the crowd. Now picture it coming to life through tales of its triumphs and trials — that’s what is brand storytelling. This isn’t about spinning yarns for the sake of entertainment; it’s strategic narrative shaping perceptions, fostering loyalty, and humanizing brands.

Storytelling 52

Storytelling Brand Construction Social Media 52

Copywriter Collective

MARCH 7, 2025

However, the whole content strategy is going through transition. Traditional blogs are synced to video content thumbnails. Website copies have embedded content marketing links. A strong video content strategy provides multiple advantages for copywriters looking to grow their brand and attract more clients.

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Copywriter Copywriting Sales Script 52

Credible Content

MAY 29, 2023

By employing persuasive techniques, such as storytelling, emotional appeals, and strong calls-to-action, you can encourage readers to take the desired action, whether it’s making a purchase, subscribing to a newsletter, or sharing your content. This storytelling approach creates a powerful connection with your audience.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

NOVEMBER 24, 2020

Storytelling is a powerful marketing strategy. Explain how the case study will help them by increasing brand awareness and link opportunities. The same goes with case studies – people who read about results in their industry will feel like the same approach will work for them. Tell the Story from Start to Finish.

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Manufacturing Healthcare Brand Awareness Text 145

iWriter

JULY 3, 2024

Are you looking to take your business to the next level with some fresh and innovative content marketing ideas? From interactive social media campaigns to engaging video content, this must-read guide has something for everyone. So grab a cup of coffee, sit back, and get ready to revolutionize your marketing strategy!

Content Marketing 52

Content Marketing Marketing Content Social Media 52

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. HANDPICKED RELATED CONTENT: Native Advertising Is Not Content Marketing.

Advertising 111

Advertising Editorial Content Marketing Ads 111

Neil Patel

NOVEMBER 26, 2020

Focus on one or two to start with, particularly if your luxury brand is new to digital marketing. This may be increasing brand awareness, but a better and more measurable goal is an increase in sales. (It’s Luxury Marketing Content Campaigns. Next, define your goals.

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Marketing Digital Marketing Social Media Keywords 145

Dr. Rissy's Writing and Marketing

JULY 18, 2023

However, the magic of the Pareto Principle lies in the 80% of your posts that may not directly advertise your services but share engaging, interesting, and shareable content. These posts often capture attention, go viral, and exponentially increase your visibility and brand awareness.

Engagement 98

Engagement Utilities Content Brand Awareness 98

Bramework

DECEMBER 21, 2023

Content Marketing Institute stated that 37% of marketers find that blogs are the most important method of content marketing. Crafting your blog so that it educates your audience 75% of the content and 25% offers links to your services, team or offerings is key. Is your mind blown yet?

Blogging 98

Blogging Blog Brand Awareness Search Engine Optimization 98

Copywriter Collective

JULY 1, 2024

You probably already know that it takes time and effort to produce quality content that helps you grow your business. You may have had a go in-house already and struggled to keep up with creating valuable content regularly. Or are you trying content marketing for the first time? The web is awash with content.

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Agency Copywriter Copywriting Copy 96

Neil Patel

APRIL 6, 2021

Read on to learn the ins and outs of marketing on this popular app. What Is Instagram Marketing? Instagram marketing refers to the process of brands harnessing the power of Instagram to reach their target audiences to generate brand awareness and share products. Why Should Marketers Care About Instagram?

Brand Awareness 119

Brand Awareness Social Media Storytelling Brand 119

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Generating Leads with End-to-End Content Platforms.

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Editorial Content Lead Generation Brand Awareness 92

Shorthand Content Marketing

MAY 8, 2022

Content marketing is far from a new strategy. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. Content Marketing Must Create Engagement. Even in 2021, this is the exact job that content marketing specialists are hired to do.

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Content Marketing Marketing Content Entertainment 52

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. My LinkedIn became my business’ lifeline, connecting me with clients and global brands, while giving me the freedom and flexibility to earn more. People will start to associate you with your core messaging.

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Content Creation Social Media Consulting Script 107

Neil Patel

JANUARY 12, 2021

Collaborate with other brands and creators in your niche. Use storytelling techniques in your captions to touch on pain points and bring in sales. Create highly shareable pieces of content. Content marketing is king. Run targeted ads to boost your exposure and sales. Increase Your Local Business Traffic.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Bramework

OCTOBER 3, 2023

The Future of Blogging: Predictions for 2023 and Beyond Content marketing will continue to be the reigning king, with an increased focus on user experience and the rapid growth of video consumption. Building a strong brand and optimizing websites for Google will also play major roles in the future of blogging.

Blogging 105

Blogging Blog Search Engine Optimization Social Media 105

Smart Blogger

JANUARY 20, 2023

So, customers will read the content, and decide if they want to learn more about a product or service. For example, a content marketer creates a series of blog posts that generate leads from an ebook. The purpose of this is to connect with both current and prospective customers.

Digital Marketing 88

Digital Marketing Marketing Social Media Education 88

Smart Blogger

JANUARY 22, 2024

Let’s explore how to optimize each stage: Top Funnel: Awareness At the awareness stage, your goal is to make potential customers aware of your brand or product. Leverage Social Media In the digital era, consistent social media marketing reigns supreme in boosting brand awareness.

Marketing 81

Marketing Social Media Persuasion Brand Awareness 81

Smart Blogger

JUNE 13, 2023

Defining the Magic of Digital Marketing Campaigns A digital marketing campaign is a coordinated, process-driven set of actions delivered using online marketing channels to achieve specific goals. These goals could be anything from boosting brand awareness to driving sales or conversions.

Digital Marketing 76

Digital Marketing Sales Marketing Social Media 76

Contently

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

Storytelling 52

Storytelling Content Entertainment Content Creation 52

The Hoth

MARCH 14, 2023

On the other hand, businesses of all sizes can write blog posts and shoot simple videos to generate traffic, leads, and sales – which is why content marketing strategies are so powerful. As you can gather from those statistics, content does a lot more for your brand than generate more leads & sales.

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Content Creation Content Social Media Content Creator 98

Smart Blogger

JUNE 1, 2023

8 Vital Digital Marketing Types That’ll Amplify Your Growth Digital marketing is a vast field with many sub-disciplines. Content Marketing Content marketing goes beyond the confines of mere sales pitches and promotions. At its core, content marketing seeks to inform, entertain, and inspire.

Digital Marketing 73

Digital Marketing Marketing Social Media Search Engine Optimization 73