Contently

OCTOBER 6, 2022

Despite all the talk about storytelling , many B2B content marketers focus more on promoting the product or service rather than how it can change a potential customer’s life personally or professionally. So, what does storytelling in SaaS content marketing entail, and how can you integrate it into your strategy?

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

BKA Content

FEBRUARY 25, 2023

Does Content Marketing Work For Small Businesses? Content marketing for small businesses. It might feel as though you are constantly told that you must implement content marketing in order to survive as a small business in the current market. Is Content Marketing for Small Businesses Worth It?

Content Marketing 96

Content Marketing Marketing Content Content Creation 96

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Smart Blogger

FEBRUARY 13, 2023

With 61% of businesses using video as a major part of their marketing plan , it’s too late to become an early adopter of video content marketing. However, with the right strategy and consistent execution, any business can leverage the powerful benefits of video content as a marketing tool.

Content Marketing 93

Content Marketing IT Marketing Brand Awareness 93

Neil Patel

AUGUST 31, 2021

Content Marketing. If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” In simple words, it’s a way to organically advertise your brand through high-quality content. Content marketing isn’t limited to blog posts.

Website 145

Website SEO Recruitment Brand Awareness 145

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. Top 5 LinkedIn Marketing Examples From U.S.

Brand 95

Brand IT Marketing Healthcare 95

Content Hacker

APRIL 20, 2023

Can content marketing help increase sales? This is a question that many entrepreneurs, business owners, and marketers often ponder. In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. Good news: IT CAN.

Sales 89

Sales Content Marketing Marketing Content 89

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Pharmaceutical 140

Pharmaceutical Healthcare Brand Awareness Content 140

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Let’s dive into what inbound content marketing is all about – and start growing your business today.

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

Neil Patel

AUGUST 11, 2021

Host a Webinar. Free webinars introduce your brand and product to a wider audience. Webinars take time. You’ve got to brainstorm topics, plan the webinar , and spread the word. Get More User-Generated Content. Everyone knows that content marketing is effective for inbound marketing.

Marketing 143

Marketing Consulting Social Media Brand Awareness 143

Neil Patel

APRIL 20, 2021

They want to cast a larger net by advertising to new audiences, increasing their brand awareness, or adding inbound marketing to drive more people to their site, thus widening their funnel. In this article, we’re focusing on marketing funnels, that is funnels that start with some sort of marketing campaign.

Marketing 145

Marketing Brand Awareness Retail Social Media 145

Contently

OCTOBER 11, 2022

Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. When you think of content marketing, you probably think of multi-media influence across mediums. So, why isn’t Chief Content Officer a more prominent title? Let’s face it.

Content 130

Content Brand Awareness Content Creator Education 130

ContentWriters

DECEMBER 6, 2023

For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B content marketing strategy is crucial for driving results. Let’s dive into the key elements of a successful content marketing strategy.

Content Marketing 64

Content Marketing Marketing Content Brand Awareness 64

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. Guest spots on webinars with other influencers.

Promotion 110

Promotion Brand Awareness Editorial Team Content 110

iWriter

JULY 3, 2024

Are you looking to take your business to the next level with some fresh and innovative content marketing ideas? From interactive social media campaigns to engaging video content, this must-read guide has something for everyone. So grab a cup of coffee, sit back, and get ready to revolutionize your marketing strategy!

Content Marketing 52

Content Marketing Marketing Content Social Media 52

Contently

JULY 19, 2022

It’s evident the company’s marketing goals go beyond brand awareness and lead generation. Clearly, Mailchimp wants to boost the success of their current customers—and they’re using content marketing to do it. Why post-sale content marketing matters.

Sales 129

Sales IT Search Engine Optimization Content 129

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. The content you produce can look different in B2B versus B2C. Creating Content for Engagement vs. Conversion.

Storytelling 116

Storytelling Engagement Landing Page Long Form Content 116

Contently

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

Publisher 134

Publisher Publishing Publishing Landing Page 134

Intergrowth

NOVEMBER 6, 2022

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. What is Content Marketing? Because it is.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Content Marketing for E-commerce.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Bramework

FEBRUARY 13, 2024

When you repurpose content, there are tremendous benefits. Here are a few reasons to repurpose your content: Boost your SEO growth (and get noticed on Google!) Once identified, consider the different ways this content can be adapted across platforms. Get your older content ready for webinars, podcasts, and workshops!

Blog 98

Blog Blogging Content Brand Awareness 98

The Hoth

FEBRUARY 15, 2023

That reinforces the need for staunch product marketing techniques to differentiate your service from all the others. Building brand awareness is a gigantic part of this, as the more trusted & recognizable you can make your brand, the easier it will be to make your SaaS products stand out from the rest.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Contently

OCTOBER 23, 2024

” From the lens of the funnel, the buyers start at the brand awareness stage (at the top of the funnel), then become mid-funnel leads, and eventually make a sale or purchase. At the same time, nearly half (48%) of the content marketers surveyed said they find it challenging to align content with the buyer’s journey.

Content 91

Content Persuasion Content Creation Sales 91

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore? Earned channels can drive brand awareness and boost your reputation. How do I know? 

Content 115

Content Social Media Brand Awareness Promotion 115

Neil Patel

NOVEMBER 24, 2020

Infographics, webinars , and even podcasts can also be used to highlight case studies. Don’t get stuck in the same old text-only format — get creative and see what type of content your users respond to. Explain how the case study will help them by increasing brand awareness and link opportunities.

Manufacturing 145

Manufacturing Healthcare Brand Awareness Text 145

Kristi Hines

JUNE 27, 2021

Professional Certificate in Digital Marketing + PCM – Learn Google Ads (PPC), Analytics, Facebook Ads, content marketing, SEO and more. Social Marketing Certification – By taking this course you’ll develop foundational social marketing skills to grow followers, engagement, and business results.

Digital Marketing 130

Digital Marketing Consulting Search Engine Optimization Marketing 130

Contently

OCTOBER 4, 2023

As content professionals, we’re sold on the critical role content plays in driving brand awareness, customer engagement, and revenue. To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. But what do our peers think?

Content Marketing 52

Content Marketing Engagement Content Marketing 52

Smart Blogger

MAY 8, 2023

Brand Copywriting Brand copywriting is unlike any other form of copywriting. Typically, marketers are concerned about tangible metrics: sales volume, leads generated, email subscribers added, etc. Brand copywriting focuses on raising brand awareness, not immediate, measurable returns.

Copywriting 79

Copywriting Copywriter Brand Awareness Social Media 79

Text Mercato

FEBRUARY 18, 2020

Content marketing is anything but a linear path! Every mistake that you make in an online marketing campaign can act as a stepping stone in your second one. You don’t have clear goals for content marketing Setting goals is the first and foremost part of any content marketing strategy.

Content Marketing 52

Content Marketing Marketing Brand Awareness Content 52

Buffer

DECEMBER 5, 2023

For example, if your goal with content repurposing is to pump new life into pieces that are losing traffic, your priority should be repurposing your old posts. But if you aim to build brand awareness and expand your reach, your focus should be repurposing posts that went live more recently. The best part?

Long Form Content 129

Long Form Content Content Content Creation Social Media 129

Neil Patel

DECEMBER 13, 2021

Sponsored Content Ads are a great form of social advertising, and especially if you want your content marketing efforts to go to the right people. Types of sponsored content ads can be broken into: Single Image Ads: These ads include one image and are a simple, effective way of reaching your target audience.

Ads 126

Ads Sales Social Media Advertising 126

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. But they do gel with a marketing lifecycle. Enter the marketing lifecycle.

Sales 108

Sales Marketing Concept Digital Marketing 108

Content Marketing Institute

JANUARY 28, 2019

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.” Click To Tweet.

Marketing 103

Marketing Government Content Content Creation 103

Bramework

DECEMBER 21, 2023

Content Marketing Institute stated that 37% of marketers find that blogs are the most important method of content marketing. Crafting your blog so that it educates your audience 75% of the content and 25% offers links to your services, team or offerings is key. Is your mind blown yet?

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 108

Content Creator Audience Script Content 108

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. Content Marketing Institute , 2022) 5.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Backlinko

JUNE 25, 2024

Content marketing and organic social media remain a priority for B2B businesses.

SEO 65

SEO Search Engine Optimization Social Media Advertising 65