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And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. GE GE is always on the list of best brands on LinkedIn.
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When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brandawareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ? Because a bad fit doesn’t make anyone happy!
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Theyre also using AI tools to speed up other SEO processes, like optimizing meta tags, creating content, and link prospecting. You also need to properly identify each keywords search intent to ensure you create the right type of content for it. Its also great for forming thematic keyword clusters that you can use for contentcreation.
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In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.” He said it very plainly.
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The exact same principle applies to contentcreation. That’s about 40 hours’ worth of newly written content monthly (probably more). It’s definitely in our best interest to get the most out of the content we create, because this content isn’t cheap. What exactly is content repurposing?
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