Dr. Rissy's Writing and Marketing

JULY 18, 2023

In the digital marketing landscape, the mantra “content is king” isn’t just a catchy phrase. It’s a guiding principle that underpins marketing strategies and shapes brand identities. At Dr. Rissy’s Writing and Marketing, we understand the power of engaging content.

Engagement 98

Engagement Utilities Content Brand Awareness 98

Neil Patel

SEPTEMBER 17, 2021

Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it. But just like any social network, it requires a lot of time and work.

Engagement 145

Engagement Marketing Social Media Education 145

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 116

Storytelling Engagement Landing Page Long Form Content 116

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

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Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

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Content Marketing Telecommunication Pharmaceutical Brand Awareness 117

Neil Patel

NOVEMBER 1, 2021

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels. Still confused?

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Content Creator Content Storytelling Social Media 139

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures.

IT 141

IT Content Social Media Brand Awareness 141

iWriter

JULY 1, 2024

From crafting compelling messaging to optimizing for search engines, how you present your brand online directly impacts how customers perceive and interact with your business. In this blog post, we’ll explore how strategic website copywriting can boost brand awareness, increase conversion rates, and ultimately drive revenue.

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Neil Patel

MARCH 14, 2023

It has revolutionized the way we connect with others and consume content. Whether you are a social media marketer or a business owner, creating engaging content for your social media platforms is crucial to your success. But with so much content out there, how do you make yours stand out?

Engagement 88

Engagement Social Media Copy Social Media Content 88

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Pharmaceutical 140

Pharmaceutical Healthcare Brand Awareness Content 140

Content Marketing Institute

JULY 20, 2022

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics. Continue reading →

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Content Marketing Brand Awareness Marketing Content 127

Contently

OCTOBER 11, 2022

The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. Where do Chief Content Officers fall in the hierarchy? Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. The reward?

Content 130

Content Brand Awareness Content Creator Education 130

Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer. What Is a Content Marketer?

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Content Marketing Marketing Storytelling Content 129

Neil Patel

JUNE 1, 2021

Here are a few more reasons why you should create a gift guide for your e-commerce site: Gift Guides Boost Brand Awareness. One of the most significant reasons to create a gift guide is to help boost brand awareness. Particularly during holiday seasons, holiday gift guides are a popular form of content.

Brand Awareness 124

Brand Awareness Content Social Media Search Engine Optimization 124

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. We all know that engagement is good.

Lead Generation 112

Lead Generation Content Brand Awareness Sales 112

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore? Key takeaways Shareable content is emotional content. Repurpose existing content.

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Content Social Media Brand Awareness Promotion 114

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Marketing 123

Marketing Content Entertainment Social Media 123

Article Writing

MAY 15, 2023

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ? Because a bad fit doesn’t make anyone happy!

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Agency Content Marketing Marketing Brand Awareness 105

Neil Patel

AUGUST 5, 2021

That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the engagement levels are off the charts. It’s no question Snapchat has potential in numbers and engagement, so why don’t you see results with the platform? Well, it can increase your engagement and views.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

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Content Marketing Marketing Content Landing Page 145

Contently

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Brand Awareness 108

Brand Awareness Content Content Marketing Keywords 108

ContentWriters

MARCH 6, 2024

An effective SEO content brief is crucial in developing compelling online content that engages your target audience and achieves your business goals. Read on to learn everything you need to know about how to write a content brief. What Is an SEO Content Brief? What Is an SEO Content Brief?

SEO 98

SEO Writing Content Brand Awareness 98

Neil Patel

NOVEMBER 9, 2021

Feeling uninspired by your social media content lately? With the competitive demands for new content, it can be challenging to constantly brainstorm fresh, unique ideas. Hack #1: Utilize User-Generated Content. Incorporating UGC Into Your Content Strategy. How can your brand get in on this massive digital consumption?

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Social Media Media Content Content Creation 145

Neil Patel

AUGUST 31, 2021

Content Marketing. If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” In simple words, it’s a way to organically advertise your brand through high-quality content. Content marketing isn’t limited to blog posts. Link Building Strategies.

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Website SEO Recruitment Brand Awareness 145

Verblio

OCTOBER 19, 2022

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. How many people are consuming your content? Consumption metrics.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. Consumers trust organic, user-generated content more than they trust traditional advertising. What Is User-Generated Content? That’s not all.

IT 123

IT Brand Awareness Social Media Content 123

Contently

DECEMBER 29, 2022

We all know the rush of excitement that comes with publishing a piece of content. These tasks get your content into the right hands at the right time, ultimately maximizing your return on the investment used to create it. Build a Strong Content Distribution Strategy. But your work isn’t really done yet.

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Publishing Publishing Publisher Landing Page 134

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. It helps you tailor your content to your audience’s specific interests and needs.

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Content Marketing Marketing Government Content 104

Neil Patel

JANUARY 27, 2021

When you publish a newsletter, your subscribers get notified, which increases the chances of people seeing and consuming your content. Like most social media algorithms , LinkedIn rewards content that people interact with the most. If you create a killer newsletter that drives engagement, LinkedIn will show it to more people.

Brand Awareness 137

Brand Awareness Lead Generation Social Media Publishing 137

Neil Patel

JULY 1, 2021

According to Bill Gates, “Content is King.” As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement a content strategy correctly. There are other ways you can benefit from an editorial content calendar, including: 1.

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BKA Content

SEPTEMBER 18, 2024

How To Use Content Pruning for SEO Over 75% of marketers confirm that their content marketing is effective for generating leads and revenue. However, stale content can adversely impact your search engine optimization and wreck those success rates, which is why you need to employ content-pruning SEO tactics.

SEO 96

SEO Content Search Engine Optimization Utilities 96

Neil Patel

SEPTEMBER 17, 2020

To appreciate how powerful Instagram is, you first need to understand what engagement rates are and what they mean for your marketing campaigns. Engagement rates refer to the number of likes, comments, and shares an influencer gets when posting content online. People Learn About New Brands From Instagram.

Brand Awareness 145

Brand Awareness Social Media Digital Marketing Engagement 145

Backlinko

DECEMBER 13, 2024

Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. Leading to more traffic, engagement, and even conversions for your business. Note: There is some overlap between content distribution and content repurposing.

Content 96

Content Social Media Brand Awareness Search Engine Optimization 96

Credible Content

SEPTEMBER 8, 2022

Main KPIs to measurement when writing content. I have rarely written about key performance indicators (KPIs) because as a content writer , I write content and deliver the documents to my clients. Content writing KPIs – what do they mean? Why is it beneficial to measure KPIs when writing content? Time on page.

Writing 130

Writing Content Copywriting Copywriter 130

Neil Patel

JANUARY 8, 2021

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. If you aren’t using Twitter to boost your brand, you’re seriously missing out. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

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Brand SEO Brand Awareness Keywords 145

Neil Patel

AUGUST 12, 2021

If you’re not convinced it’s worth the effort, here are a few reasons why social media is important for restaurant marketing: Brand awareness: More than 3 billion people use social media. UGC encourages other users to visit, and share own content. Feature Behind the Scenes Content. Share User-Generated Content.

Social Media 145

Social Media Media Marketing Brand Awareness 145

Neil Patel

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. Fitness advertising relies pretty heavily on visual content. Send them useful content to build engagement and trust in your brand.

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Advertising Brand Awareness Social Media Medical 141