This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
One key to achieving this is high-quality content. A skilled content writer can help companies rank well on search engines, engage customers, and drive conversions. Finding the right content writer is a critical investment whether you’re a startup or an established company. What are your content goals?
Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. It helps you tailor your content to your audience’s specific interests and needs.
In the SEO world, keyword research is one of the most mind numbing. Discovering relevant keywords with decent search volume that arent already flooded by your competitors can be like finding a needle in an internet-sized haystack. AI-powered keyword research works the same way.
For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele.
It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Conduct Research Learning how to do SEO for a website includes researching your customers, competitors, and keywords. Enter your product or service, and the tool will list question-based keywords.
Think of it as people finding your content naturally when they search for information, products, or services. You earn organic traffic by creating high-quality content that matches what people are searching for ( search intent ) and optimizing it for search engines ( SEO ). What Is Organic Traffic? Their approach?
Having great ideas is only part of the package when it comes to delivering high-quality, compelling content. You’ve also got to have the right framework in place, otherwise known as a content strategy. A thorough content strategy template can bring everything all in one place to help ensure you’re on track to meet your goals.
High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.
Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey.
SEO is still crucial for effective content marketing–even as consumers switch from Google to AI tools in their searches. This move highlights the growing focus on user experience and the importance of intent, content quality, and delivering fast, accurate answers. To stay ahead, marketers must adapt their SEO content strategies.
Google doesn’t want duplicate content online and this type of content won’t rank in Google. Google wants to index articles with unique content, not the same content. Website owners talk and they will mention how one writer gave them duplicate content and to stay away from them. What can you do instead?
B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brandawareness , build trust in your company, and empower your customers to solve their problems.
Let’s untangle the puzzle of brandawareness together. It’s no secret that your brand’s visibility can make or break your business, but how do you make your brand not just seen, but also remembered? Ready for your brand to stand out in a crowded market? What is BrandAwareness?
Whether you’re engaged in a content marketing strategy, PPC campaign, or organic SEO – you need to pay close attention to the search intent behind your chosen keywords. . These are high-intent keywords , and they’re your ticket to higher rankings and more sales. . How to uncover the intent behind a keyword .
Learning how to become the best content writer requires more than a computer and strong writing skills. With an average of more than 6 million posts published daily , the demand for exceptional content writers is high. What is Content Writing? This increasing reliance on content marketing is why content writers are in demand.
From crafting compelling messaging to optimizing for search engines, how you present your brand online directly impacts how customers perceive and interact with your business. In this blog post, we’ll explore how strategic website copywriting can boost brandawareness, increase conversion rates, and ultimately drive revenue.
In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels. Still confused?
We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brandawareness, and ultimately bring in more sales on autopilot. Use Long-Tail Advanced Amazon Keywords to Find Users With Strong Purchase Intent. You need to make sure it’s a long-tail keyword.
Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.
Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer. What Is a Content Marketer?
Looking for the best keyword discovery ranking tools to really boost your website traffic? What do I mean by keyword ranking? That you’re using your keywords to rank your website better in the search engines. That you’re using your keywords to rank your website better in the search engines. SERPWatcher.
Brandawareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brandawareness without a huge paid ad budget. Not sure what SEO is or how to do keyword research?
If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures.
Here are a few more reasons why you should create a gift guide for your e-commerce site: Gift Guides Boost BrandAwareness. One of the most significant reasons to create a gift guide is to help boost brandawareness. Particularly during holiday seasons, holiday gift guides are a popular form of content.
If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. Content creation. Digital PR also involves creating content to generate traffic, attract links, and attract media attention. Whats digital PR? The main difference lies in the end goals.
Search engines like Google want to deliver content to users with things they want to see. Marketers are including video as a part of their campaign experience and seeing over 95% of video content converting the same or better than non-video content. Video content is dominating on all social media platforms.
Great Way to Fan the Flames of a Viral BrandAwareness Campaign. The conversation around your first paid ad mistake is a spark you can fan into a blazing brandawareness inferno. Use Common Typos and Misspellings in Keywords. Keyword research plays a huge role in any digital marketing campaign.
Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. If you aren’t using Twitter to boost your brand, you’re seriously missing out. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.
By creating high-quality content optimized for search, youre building a long-term asset that keeps driving traffic to your site without the constant drain on your budget. The more strategic content you publish, the more Google recognizes your site as a valuable resource. The result? A boost in rankings and even more visibility.
As a practice, public relations (PR) has always been about raising brandawareness and attracting media attention, and digital PR simply translates these goals into the digital world. Backlinks from trusted websites signal to Google that your content is also trustworthy, which is why theyre so useful.
Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.
How Do Blogs Help SEO: Making the Most Out of Your Website Content You’ve worked hard on your website. Your homepage and service pages are search engine optimized and provide high-quality content. Blogs that provide exclusive content or offer perks or rewards for your readers are the most successful at generating leads.
An effective SEO content brief is crucial in developing compelling online content that engages your target audience and achieves your business goals. Read on to learn everything you need to know about how to write a content brief. What Is an SEO Content Brief? What Is an SEO Content Brief?
Key elements of high-quality and engaging content. Once you know the key elements of creating high-quality and engaging content , and then write content accordingly, you can Attract new customers and clients with greater frequency. Increase brandawareness. What is engaging content ?
The massive focus on social media ads combined with the challenge of creating compelling high-quality video content makes YouTube ads a tough sell to small business owners. Without a way to meaningfully interact with the content, ads ran the risk of being both frustrating and irrelevant. Can YouTube ads be tough to grasp?
Blogging has become an integral part of online communication and content creation. Active websites are crawled more frequently, leading to prompt indexing of new content. Publishing daily demonstrates valuable and fresh content, positively impacting search rankings. Provides more opportunities to capture a diverse audience.
Main KPIs to measurement when writing content. I have rarely written about key performance indicators (KPIs) because as a content writer , I write content and deliver the documents to my clients. Content writing KPIs – what do they mean? Why is it beneficial to measure KPIs when writing content? Time on page.
According to Bill Gates, “Content is King.” As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement a content strategy correctly. There are other ways you can benefit from an editorial content calendar, including: 1.
You stare at a blank content calendar and need thirty days worth of fresh ideas. For the time and resource investment to pay off, they must be PROFITABLE content ideas. It’s a form of brainstorming for ideas that uses content goals as your guide to ensure the ideas you do come up with will generate the results you need to grow.
How To Use Content Pruning for SEO Over 75% of marketers confirm that their content marketing is effective for generating leads and revenue. However, stale content can adversely impact your search engine optimization and wreck those success rates, which is why you need to employ content-pruning SEO tactics.
In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. Use Content Marketing.
SEO takes time to build awareness and pull people down the marketing funnel. Your content may not appear right away, or it may not target the right audience. Paid ads take the guesswork out of keywords. From there, it’s a waiting game to see if your content picks up traffic. Here are some of the main differences.
A clear and detailed brief can save time, prevent misunderstandings, and lead to better content. Define Your Project Goals Defining your project goals is the first step in working with a content writer. Its important to clearly explain what you want to achieve with the content.
Let’s be honest: you probably didn’t get into content marketing because you love working with numbers. But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content