Contently

JULY 19, 2022

Marketing teams often spend a good chunk of time and resources on efforts to get new customers—think top-of-funnel blog posts, sales collateral, and everything in between. But creating post-sales content that helps improve the experience for new and long-term customers is just as crucial. Why post-sale content marketing matters.

Sales 130

Sales IT Search Engine Optimization Content 130

Neil Patel

OCTOBER 14, 2020

But it’s not just YouTube—Instagram’s video content consumption has shot up by 80% , and Facebook users consume one million hours of video content every day. So as online sellers, these should become your go-to places for running promoted video content. Translate Your Promoted Video Goals Into KPIs.

Promotion 135

Promotion Sales Brand Awareness Creativity 135

iWriter

JULY 1, 2024

Your website copy is more than words on a screen—it’s a powerful tool that can elevate your brand and drive sales. From crafting compelling messaging to optimizing for search engines, how you present your brand online directly impacts how customers perceive and interact with your business.

Brand Awareness 59

Brand Awareness Copy Sales Brand 59

ContentWriters

NOVEMBER 2, 2022

Content marketing has long been recognized as one of the most effective ways to build brand awareness for your business. However, many people don’t realize that the benefits of content marketing go far beyond simply getting your website in front of more people. What is Content Marketing? Generate Brand Awareness.

Sales 98

Sales Content Marketing Marketing Brand Awareness 98

Neil Patel

MARCH 4, 2021

If so, you need to understand the importance of your Amazon sales rank and how it can help (or harm) your business. What is Amazon Sales Rank? Amazon sales rank (also known as best sellers rank or BSR) is a numerical score representing an item’s popularity in both its overall category and respective subcategories.

Sales 122

Sales Sales Copy Keywords Copy 122

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like search engines, social media, blog content, and email. In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales.

Sales 107

Sales Marketing Search Engine Optimization Social Media 107

Elna Cain

OCTOBER 19, 2023

So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message. Google doesn’t want duplicate content online and this type of content won’t rank in Google.

Website 226

Website Retail Portfolio Writing 226

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures.

IT 141

IT Content Social Media Brand Awareness 141

Content Hacker

APRIL 20, 2023

Can content marketing help increase sales? In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. This builds trust and affinity with your audience, which can translate to sales. Why Can Content Marketing Help Increase Sales?

Sales 89

Sales Content Marketing Marketing Content 89

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

Content 144

Content Brand Awareness Collaboration Keywords 144

Content Marketing Institute

JULY 20, 2022

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics. Continue reading →

Content Marketing 128

Content Marketing Brand Awareness Marketing Content 128

Neil Patel

JUNE 1, 2021

Here are a few more reasons why you should create a gift guide for your e-commerce site: Gift Guides Boost Brand Awareness. One of the most significant reasons to create a gift guide is to help boost brand awareness. Particularly during holiday seasons, holiday gift guides are a popular form of content.

Brand Awareness 124

Brand Awareness Content Social Media Search Engine Optimization 124

Shorthand Content Marketing

NOVEMBER 29, 2024

These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think. In a nutshell, HVAC content marketing is simply giving customers answers to their questions and concerns before they buy.

Content Marketing 52

Content Marketing Marketing Agency Content 52

Neil Patel

DECEMBER 13, 2021

Sponsored Content Ads. Sponsored Content “ delivers native ads to the LinkedIn feed of members in your target audience. Sponsored Content Ads are a great form of social advertising, and especially if you want your content marketing efforts to go to the right people. Let’s take a look at the 2 main advert types.

Ads 126

Ads Sales Social Media Advertising 126

Intergrowth

APRIL 2, 2023

However, quality content only gets you so far without taking search engine optimization (SEO) into account. Watch our video walkthrough of how blogging drives sales: What’s the ROI of SEO? Short answer: start writing blog content as if your life depends on it. Let us convince your boss you need content marketing.

Sales 100

Sales Blogging Blog Search Engine Optimization 100

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Does your content alleviate a pain point?

Lead Generation 114

Lead Generation Content Brand Awareness Sales 114

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Review the keywords to see which ones you’d like to target in content. And ranks highly.

Website 115

Website SEO Search Engine Optimization Architecture 115

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Remember, content plays a huge role in your business growth.

Content 134

Content Content Creation Social Media Promotion 134

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Pharmaceutical 141

Pharmaceutical Healthcare Brand Awareness Content 141

ContentWriters

APRIL 9, 2025

Unlike creative writing, which may allow room for interpretation, technical content leaves no space for confusion. Technical writing is needed for any informative content with a specific purpose. For example, computer-related industries (especially anything involving software) often have many uses for more detailed technical content.

Writing 64

Writing Marketing Medical Education 64

Neil Patel

NOVEMBER 1, 2021

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels. Still confused?

Content Creator 139

Content Creator Content Storytelling Social Media 139

Contently

MARCH 23, 2023

Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

Engagement 120

Engagement Content Landing Page Brand Awareness 120

Contently

DECEMBER 29, 2022

We all know the rush of excitement that comes with publishing a piece of content. These tasks get your content into the right hands at the right time, ultimately maximizing your return on the investment used to create it. Build a Strong Content Distribution Strategy. But your work isn’t really done yet.

Publisher 136

Publisher Publishing Publishing Landing Page 136

Neil Patel

FEBRUARY 2, 2021

This signals the need for SaaS brands to segment their content assets and interfaces to hone in on messages that speak directly to specific customers. Personalization will continue to be expected in the years to come, and brands will have to figure out how to deliver it. Why Brand Advocacy is Such a Big Deal for SaaS.

Brand 143

Brand Brand Awareness Social Media Promotion 143

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. Consumers trust organic, user-generated content more than they trust traditional advertising. What Is User-Generated Content? That’s not all. It’s simple.

IT 123

IT Brand Awareness Social Media Content 123

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

JULY 1, 2021

According to Bill Gates, “Content is King.” As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement a content strategy correctly. There are other ways you can benefit from an editorial content calendar, including: 1.

Editorial 145

Editorial Content Creative Director Content Creation 145

Neil Patel

NOVEMBER 9, 2021

Feeling uninspired by your social media content lately? With the competitive demands for new content, it can be challenging to constantly brainstorm fresh, unique ideas. Hack #1: Utilize User-Generated Content. Incorporating UGC Into Your Content Strategy. It happens more than we’d like to admit. Tip 1: Use Cohley.

Social Media 145

Social Media Media Content Content Creation 145

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Marketing 125

Marketing Content Entertainment Social Media 125

Neil Patel

AUGUST 19, 2021

Besides the earning potential, advertising your services online has other benefits like: Instilling trust: You set yourself up as an authority and expert by having a professional website with sales pages and blog posts. Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

BKA Content

FEBRUARY 21, 2025

By creating high-quality content optimized for search, youre building a long-term asset that keeps driving traffic to your site without the constant drain on your budget. The more strategic content you publish, the more Google recognizes your site as a valuable resource. The result? A boost in rankings and even more visibility.

SEO 59

SEO Search Engine Optimization Brand Awareness Consulting 59

Neil Patel

AUGUST 31, 2021

Content Marketing. If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” In simple words, it’s a way to organically advertise your brand through high-quality content. Content marketing isn’t limited to blog posts. Link Building Strategies.

Website 145

Website SEO Recruitment Brand Awareness 145

Buffer

JULY 27, 2021

There’s no denying that content creation is time-consuming. You have to think of what to post, create a graphic, write a caption, choose hashtags, post the content, and engage with your audience in the comments—and then do it all again, and again, and again. How can your content support those goals?

Social Media 127

Social Media Media Content Creation Entertainment 127

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore? Key takeaways Shareable content is emotional content. Optimize your content for each platform and channel.

Content 114

Content Social Media Brand Awareness Promotion 114

Contently

OCTOBER 6, 2022

B2B SaaS content is often very technical, which can be a bit dry for readers. But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Typically, turning a sales prospect into a customer takes much longer in B2B marketing than in B2C.

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Verblio

OCTOBER 19, 2022

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. How many people are consuming your content? Consumption metrics.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Contently

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Brand Awareness 110

Brand Awareness Content Content Marketing Keywords 110