Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. My video landing page converts 56% of the people who visit. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

MARCH 23, 2021

Of course, this is all assuming that your landing page is adequately optimized – something we’ll touch on later. Make Sure Your Landing Page (or Website) Meets Google Guidelines. If you’re sending traffic to a landing page, make sure that your landing page is compliant with the guidelines Google provides.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. The era of designing creatives and writing copy for desktop first… is over.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

SEPTEMBER 20, 2021

This results in traffic arriving on your web pages, ultimately increasing click-through rates and conversions. SEO content works by drawing attention, and then a well-written copy brings value to your audience and solves common problems, encouraging them to purchase. Create Landing Pages.

Website 141

Website Landing Page Keywords Architecture 141

Neil Patel

OCTOBER 12, 2020

Phrasee : Stop writing dull copy for Facebook and Instagram ad campaigns. Phrasee specializes in language generation for marketing copy by pulling data from your online posts. Add in your draft copy, and Phrasee will test its effectiveness before you spend a single cent. If so, you’re leaving money on the table.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Neil Patel

SEPTEMBER 16, 2021

The report will show you valuable information like the clicks, impressions, CTR, and average SERP position of your pages. Next, in the same menu, you can also check your landing pages. You can then revisit old pages and web content to optimize them for more organic click-throughs. Build High Converting Landing Pages.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

The Hoth

JANUARY 25, 2024

SEM campaigns involve several components, including: Targeted keyword research Developing buyer personas Writing optimized ad copy Bidding and bid auctions Before we dive deeper into search engine marketing, let’s learn the key differences between SEM and SEO. Why is that? It’s because SEM ads cost money.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

OCTOBER 16, 2020

Instead, you can boost your brand awareness, get more leads, and increase sales – all at the same time! Since ads that contain keywords of the search are more relevant than ads that don’t, a consultant optimizes AdWords ad copy to increase click-through rates of the ads. Creating laser-targeted landing pages.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

JANUARY 15, 2021

Understanding SEO is crucial to significantly increase your traffic and brand awareness. Create SEO Optimized Landing Pages. A well-designed landing page can improve your lead generation and sales. The more landing pages you create, the more gateways you open up for incoming search traffic.

SEO 145

SEO Landing Page Keywords Social Media 145

Neil Patel

AUGUST 6, 2021

Boost brand awareness. Craft personalized ad copy. Optimize your landing pages for better conversions. Create Outstanding Landing Pages Your landing page is an important element of your sales funnel as it’s usually the one that does the heavy selling. Generate sales faster.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

NOVEMBER 25, 2020

It could also serve the purpose of raising brand awareness in your specific locale. One such best practice is to create separate landing pages for each of your locations if you have more than one business location. When creating the copy for your hyperlocal ads, tap into the local culture.

Ads 145

Ads Brand Awareness Keywords Advertising 145

Credible Content

JANUARY 21, 2023

Whether you are writing copy for an email campaign, for a landing page, or simply for individual web pages of a website, you need to convince people into taking an action. You can increase your brand awareness and recognition. When writing your copy, make sure that it is easily readable on mobile phones.

Persuasion 130

Persuasion Copywriter Copywriting Writing 130

Neil Patel

FEBRUARY 17, 2021

This strategy can also include: landing pages social media ads email paid ads TV/radio commercials. Invest in good writers as your campaign’s success hinges on your copy. To do that, make sure your ad: uses high-quality and relevant visuals has short, punchy copy has a clear CTA. A Sense of Urgency. Contests or Giveaways.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Neil Patel

MARCH 23, 2021

Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Snapchat ads leverage unique advertising features such as augmented reality, face swap, and engaging filters to boost brand awareness and promote podcasts. Here’s how to do it. Snapchat Ads.

Promotion 118

Promotion Ads Landing Page Brand Awareness 118

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. This insight will help you address their specific needs in your copy.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

MARCH 30, 2023

The main advantage of Facebook Ads is that they provide you with the ability to target your ads so that they’re shown to a very precise audience who will be curious about your offer and click, ideally to a specified landing page. As with many kinds of online marketing, penning persuasive copy is essential.

Ads 113

Ads Landing Page Advertising Copy 113

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. The power of social media copywriting is vast, ranging from boosting your brand awareness, driving traffic to your website, and even skyrocketing sales with a single viral post.

Copywriter 65

Copywriter Copywriting Copy Persuasion 65

Neil Patel

JUNE 22, 2021

Build More Targeted Landing Pages. Each of those advanced guides has a separate landing page, optimized for the applicable keywords. This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey. Or, take a look at Copyblogger Media.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

APRIL 1, 2021

This link points users to multiple brand blog posts and membership webpages. After all, a Linktree link isn’t just a content-sharing opportunity: You can walk people directly to your landing pages via Instagram , cutting through the noise so they can more easily buy from you. Show Your Brand’s Personality.

Hospitality 137

Hospitality Social Media Retail Copy 137

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. Upload an image and add a copy to create your ad. Paid search ads are a really effective way to build brand awareness and drive sales for e-commerce businesses.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Neil Patel

MAY 6, 2021

Search for words relating to your brand, determine which combinations seem to drive the most traffic for other brands, and tailor them for your needs. As a bonus, you can often have a bit more copy with social media PPC ads than with search engine PPC ads. Here’s an example. Are they on Google or social media? Start Small.

Ads 112

Ads Social Media Keywords Copy 112

Credible Content

SEPTEMBER 8, 2022

Conversion rate is mostly considered for landing pages and email campaigns but even your normal web pages and blog posts can have conversion rate. Conversion rate means, how many people perform the CTA (call-to-action) of the web page or the blog post. The same is true for your landing page copy.

Writing 130

Writing Content Copywriter Copywriting 130

Freelance Writing Jobs

JANUARY 22, 2023

Landing Pages A landing page is created for a specific marketing campaign. Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform. They’re designed with one goal—to increase conversions and secure a potential sale.

Writing Style 85

Writing Style Script Landing Page Writing 85

Neil Patel

MARCH 15, 2021

Video ads had a higher CPC than image ads, and clear copy with a CTA had a lower cost than copy written without a CTA. Your goals might be: increasing brand awareness educating your audience about your business converting more customers through sales, app downloads, or store visits. Bidding Strategy.

Ads 104

Ads Social Media Advertising Ad Copy 104

Article Writing

OCTOBER 26, 2022

Below, learn about each type of copywriting and how you can use different methods to create copy that converts for your website. This type of writing applies to any copy you, as a business, create for your consumers. The second purpose of B2C copywriting is to build brand awareness. B2C Copywriting Definition.

Copywriter 89

Copywriter Copywriting Persuasion Brand Awareness 89

ContentWriters

OCTOBER 12, 2022

If you’re a small brand with a limited marketing budget, your CEO isn’t going to end up hearing your latest slogan on the street, but there are other metrics you can use to prove the value of ROI. Brand Awareness.

Content Marketing 96

Content Marketing Marketing Recruitment Landing Page 96

The Hoth

JANUARY 31, 2023

2: It raises brand awareness This perk is especially useful for newer businesses eager to implant their names in the minds of potential customers. The brand awareness factor alone will lead to traffic, leads, and sales – even if they don’t occur immediately. Of course, local PPC ads are only half the equation.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

APRIL 8, 2021

Then there are all the different ad formats to consider, making sure your images pass the text checker, writing the copy, getting final creative approval–and that’s all before you set up targeting inside the Ads Manager. Next, you want to fill in the copy for your ad such as: Primary Text: This is the caption for your ad.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

ContentWriters

MARCH 6, 2024

Content types suited to SEO content briefs include: Blog posts Product pages Landing pages Articles Guides White papers eBooks An SEO content brief can be particularly valuable when focused on achieving specific content marketing goals like fueling lead generation, sales growth, and ROI through organic search. Target audience.

SEO 98

SEO Writing Content Brand Awareness 98

Bramework

JANUARY 7, 2023

Specializing in creating engaging, informative, and business-specific writing, website content writers are professionals who will ghostwrite blog posts, website pages, social media posts, email newsletters, and more for your blog or business. They will also craft copy that fits your brand’s voice and targeted audience.

Content Writer 98

Content Writer Writer Website Script 98

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Know your audience and create the kind of copy they can’t help but share. This may require using a different tone of voice, resizing your images, or tweaking the copy.

Content 120

Content Social Media Brand Awareness Promotion 120

Backlinko

JUNE 4, 2024

In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales. Add User-Generated Videos to Your Product Pages Use video content to show off your products and educate customers. Use these insights to improve your own ads and landing pages and attract more customers.

Sales 100

Sales Marketing Search Engine Optimization Social Media 100

ContentWriters

OCTOBER 27, 2022

Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. Paid search and organic SEO are both designed to drive traffic to your website or landing page. You can also tweak ad copy, bids, and targeting at any time to test the impact.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

DECEMBER 13, 2021

While it would be nice to run a brand awareness campaign, many small businesses don’t have the budget to do so. They are easy to design, and, as you can see, aside from targeting, you really only have to focus on copy and images. They compared results to an overly pushy, “sales style” form of copy and saw a drastic difference.

Ads 126

Ads Sales Social Media Advertising 126

Smart Blogger

MAY 8, 2023

Writing copy isn’t limited to just the written word either. The variety and amount of sales copy needed in B2B is staggering: white papers , case studies, press releases, ebooks , a blog post , sell sheets, etc. And on another, you may find yourself crafting clever billboard copy for Shopify: 2.

Copywriter 79

Copywriter Copywriting Brand Awareness Social Media 79

BKA Content

MAY 3, 2023

SEO marketing tools can improve the performance and rank of your online store and product pages. E-commerce businesses depend on favorable search results to gain new clients and increase brand awareness. They can showcase particular products or services and promote your brand awareness.

Engineering 93

Engineering SEO Brand Awareness Search Engine Optimization 93

The Hoth

OCTOBER 20, 2022

You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. . They generally return a lower click-through rate than search ads, but they can be more useful if brand awareness is your online marketing goal. Display ads.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98