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How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Neil Patel

In many ways, an editorial calendar is a lifesaver for creatives and business owners. Whether you’re a blogger, freelance writer, business owner, or creative director at a marketing firm, an editorial content calendar can help you stay on track and keep you sane—while ensuring a consistent flow of content.

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4 Ways to Use Micro-Influencers to Grow Your Business

Neil Patel

Campaign-specific hashtags are one of the best ways to spread brand awareness and drive sales. They allow niche micro-influencers to connect easily with your brand. For example, check out how sparkling water brand Lacroix does it: They work with tons of micro-influencers to promote their products and gain more customers.

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35 SEO Interview Questions (Top Answers from the Experts)

Backlinko

Of course, SEO matters for outcomes like brand awareness. Beyond raising brand awareness in the SERPs, SEO can also help a business attract the right customers to their website. We spoke to John Skinner , Creative Director at Candour, to learn a common interview question he asks senior SEOs.

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