The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. As a practice, public relations has always been about getting clients promoted or quoted in the media by rubbing elbows with journalists and other media professionals. Whats digital PR?

SEO 59

SEO IT Social Media Brand Awareness 59

Income Diary

MARCH 19, 2024

The journey from obscurity to online prominence begins with understanding and executing impactful promotional strategies. In this Ultimate Guide to Promoting Your Website for Free, we delve into 8 proven methods that empower business owners to take the helm. Lastly, let’s not underestimate the power of your email signature.

Promotion 105

Promotion Website Social Media Advertising 105

Contently

AUGUST 15, 2024

As Robert Rose at the Content Marketing Institute points out , “In a perfect world, creative content workers would spend less time assembling content and more time thinking of innovative and remarkable content to create.” Is it to attract new customers to your brand, to increase brand loyalty, or to close the deal on a specific product?

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Inside your advertiser’s dashboard, you can test different variables such as: creative audience placement goal. However, it’s not only for brands selling products.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

MARCH 10, 2021

Remember when HP worked with Meghan Trainor to help promote their HP Pavilion x360? With this creative ad, HP saw a 26 percent increase in revenue from the previous 12-week average. Introducing music in marketing campaigns can help your brand stick out in the oversaturated virtual crowd. Increase Brand Awareness.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Neil Patel

FEBRUARY 2, 2021

Changes to Facebook’s algorithm a few years ago have also caused organic reach for pages to remain in decline, though you may still be able to find some success in organic if you get creative. Why Brand Advocacy is Such a Big Deal for SaaS. Who could possibly be better brand advocates than your own customers and employees?

Brand 143

Brand Brand Awareness Social Media Promotion 143

ProBlogger

MAY 7, 2012

I’d say, yes, everyone has what it takes, no, not all content will entertain people, and yes, entertainment with a bit of indirect promotion is a solid way of generating business from video blogging. Having your creative, entertaining content may not be enough in and of itself. The business: RMC Tech. Noise-makers create results.

Brand Awareness 40

Brand Awareness Creativity Brand Entertainment 40

Credible Content

JUNE 2, 2023

Improved Content Promotion: Daily Blog Publishing Benefits Daily blogging schedule provides a consistent stream of fresh content for promotion. Regular promotion across various channels increases reach and visibility. A daily blogging schedule provides a consistent stream of fresh content to promote across various channels.

Publishing 130

Publishing Publisher Publishing Blog Post 130

Neil Patel

FEBRUARY 11, 2021

In a nutshell, organic social reach is all about creating and nurturing an audience without paid promotion. Paid Social Media Increases Brand Awareness. If your marketing objective is to increase brand awareness, paid social media should be part of your strategy. In that context, it’s actually fantastic value.

Social Media 143

Social Media Media Brand Awareness Advertising 143

Neil Patel

OCTOBER 16, 2020

QR (Quick Response) codes remain a creative way to drive traffic and connect with your audience. However, several businesses have found innovative and unique ways to not only get you to scan their code but boost their brand awareness in the process. Creative Ads for Apps. Have you used a QR code yourself in a promotion?

Marketing 145

Marketing Brand Awareness Food Creativity 145

Neil Patel

FEBRUARY 18, 2021

Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. You can choose from various Twitter advertising formats , including promoted tweets, promoted accounts, promoted trends, and automated ads managed by Twitter. Make Sure Your Ads Are Creative.

Advertising 138

Advertising Promotion Ads Creativity 138

Neil Patel

SEPTEMBER 22, 2020

More users, more sales, and more brand awareness. Individual creatives also have a considerable advantage on Pinterest. Quality counts here: eye-catching images, unique calls-to-action, and creative content will help attract and keep followers. Promoted pins are Pinterest’s version of paid ads. What’s not to love?

Food 145

Food Sales Brand Awareness Retail 145

Neil Patel

MAY 12, 2021

While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it. Just make sure you’re not overly promotional. However, why not get creative with video commentary and related images?

Social Media 145

Social Media Advertising Promotion Creativity 145

Neil Patel

AUGUST 3, 2021

Identify Other Promotion Opportunities. Browse the Ads Library, and you’ll probably find dozens of other ideas and promotional opportunities. For instance, you may find your competitors promote things like videos, ebooks, or other content. The creative isn’t the only thing to think about when it comes to ads.

Ads 136

Ads Advertising Copy Brand Awareness 136

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. To succeed at their job, a content marketer should have a great understanding of the product they’re promoting and their target audience.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Without a solid distribution strategy, even the best creative can get lost in this vast universe of content, failing to make an impact and costing you dearly without generating the intended ROI.

Content 114

Content Social Media Brand Awareness Promotion 114

Neil Patel

DECEMBER 4, 2020

Brands have used microsites for marketing campaigns or brand awareness. Many brands create microsites so their target audiences can focus on one particular event, campaign, or content. If these promotional materials were placed on the main website, it could get lost in the crowd. My Creative Type.

Social Media 141

Social Media Collaboration Architecture Creativity 141

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Promoted Tweets. Promoted tweets are the most common type of Twitter ad campaigns. Trends run for 24 hours from the time they’re promoted. Promoted Accounts.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

MARCH 16, 2021

Local Awareness Ads: Hoping to increase attendance for a free event or store opening? Local awareness ads are your new best friend. These ads drive brand awareness in specific regions, targeting users via location. When done right, these creative ads can drive up to ten times more traffic in three months.

Ads 116

Ads Brand Awareness Advertising Education 116

Express Writers

NOVEMBER 1, 2022

Quality holiday content marketing can help you connect with your audience, appeal to new customers, and increase your brand awareness. These deals also work well with Black Friday and Cyber Monday promotions and give customers an increased sense of urgency or a fear of missing out (FOMO). Improves Brand Awareness.

Content Marketing 105

Content Marketing Marketing Content Brand Awareness 105

Contently

JANUARY 20, 2023

UGC leverages the voices and experiences of real people to promote your brand. Additionally, the campaign helped to build trust with Always’ target audience by showing the brand understands and cares about their concerns and commits to making a positive impact in their lives. But what makes it so successful?

Brand Awareness 115

Brand Awareness IT Social Media Content 115

Quick Sprout

AUGUST 8, 2022

Direct mail is an effective and affordable way to drive brand awareness and generate fresh leads. PostcardMania targets the people who receive your promotions in the mail across digital advertising channels. It brings multiple campaigns together for lead generation and brand awareness. Visit VistaPrint.

Lead Generation 143

Lead Generation Consulting Brand Awareness Retail 143

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Instead of stressing out over every minor detail, just dive into the creative process. You’ve already made a plan.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Neil Patel

JULY 19, 2021

Even if you’re not a multimillion-dollar brand, Instagram ads are still just as important for you to use (if not more important). Here’s why any size business should consider Instagram as a way to promote their brand, services, or products: Anyone can advertise on the platform. Are Instagram Promotions worth it?

Ads 145

Ads Advertising Entertainment Promotion 145

BKA Content

MARCH 29, 2024

After about six weeks, you can make informed decisions about whether to keep running ads on the same platform, try another service, update creatives or shift to ads that prioritize conversions. It can take up to two months to measure the full results of an awareness campaign. How Long Should You Run Awareness Ads on Meta?

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. Not such a creative strategy, right? Most ads are a waste of money. Be Succinct.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

JULY 1, 2021

An editorial calendar enables content publishers to plan, create, publish, and promote their content in an organized manner. In many ways, an editorial calendar is a lifesaver for creatives and business owners. Helping with promotional activities. Building awareness of your brand. Getting more newsletter sign-ups.

Editorial 145

Editorial Content Creative Director Content Creation 145

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. It leverages two elements effectively to do so: creative storytelling and photojournalism. Or you can download it manually here. The takeaways?

Social Media 126

Social Media Media Marketing Storytelling 126

ContentWriters

FEBRUARY 15, 2023

Social media marketing is the process of promoting your product, service or brand on social media platforms such as LinkedIn, TikTok and Instagram. This has made it an ideal place for businesses to connect with their target audience, build relationships and promote their products or services. What Is Social Media Marketing?

Social Media 105

Social Media Media Brand Awareness Marketing 105

ContentWriters

FEBRUARY 8, 2023

B2B videos promote your business, product, or service to other businesses. Creating a B2B video is a way to promote your product or service so customers will buy it. A B2B video like this spreads the word about your business and allows you to reach out to individuals unfamiliar with your brand. What Is a B2B Video?

Marketing 115

Marketing Social Media Brand Awareness Promotion 115

Neil Patel

FEBRUARY 19, 2021

Next, choose the platforms that will serve your brand and your sales goals best. For example, AdEspresso points out that Google Ads generally drives higher sales conversions, while Facebook is better used for raising brand awareness. They wanted to scale their marketing efficiently to boost brand awareness and online sales.

Social Media 145

Social Media Sales Media Retail 145

Neil Patel

SEPTEMBER 13, 2021

It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. It’s an insightful look into the creative minds of some of the most influential ad execs in history.

Social Media 136

Social Media Media Marketing Healthcare 136

Neil Patel

FEBRUARY 23, 2021

First, they are a great way to drive brand awareness, given the kind of popularity they inspire. Head to Snapchat’s Creative Tools page. For instance, if you’re using your filter to promote a new product, you can find fun and creative ways of including the product. Promote Your Brand Partnership.

Advertising 124

Advertising Social Media Brand Awareness Ads 124

Neil Patel

JULY 9, 2021

In fact, influencer marketing is a tactic I’ve used countless times to build my brands and companies. Promoting when you have no followers for growth is tough. They provide instant promotion of your product or service with amazing conversion rates. All types of companies and brands take advantage of it.

Storytelling 145

Storytelling Creative Director Social Media Search Engine Optimization 145

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. Top 3 video formats and how they drive engagement Brand videos can be lighthearted, but there’s a danger in thinking of video as only a top-of-the-funnel (TOFU) asset.

Marketing 125

Marketing Content Entertainment Social Media 125

Neil Patel

SEPTEMBER 6, 2021

However, it can be hard for smaller businesses to compete with well-known brands in their market. Alongside customer choice, brand awareness and visibility are critical to business success. Niche marketplaces allow businesses to leverage the power and branding of larger platforms to reach their target audiences.

Entertainment 139

Entertainment Digital Marketing Recruitment Freelance 139

Neil Patel

APRIL 16, 2021

They’re commercials between 10 and 30 seconds long, and you can use them for any marketing campaign, from promoting brand awareness to hyping up a new product. You’re engaging with audiences in a creative, exciting new way. Promote the Product Benefits. What Are Amazon Audio Ads? The best part, though?

Ads 127

Ads Script Consulting Brand Awareness 127