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The Importance of Technical Writing in Marketing

ContentWriters

Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. The next sections cover 4 Marketing-related goals associated with technical writing.

Writing 64
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How Storytelling Can Build an Emotional Connection with a B2B Audience

Contently

In other words, each piece of B2B content you create can be viewed as a small piece of a larger story that guides a reader from the brand awareness stage through the sale (and beyond). This can be done through blog posts, social media, podcasts, brand awareness emails, and more. Know your customer.

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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. event registrations or product demo signup).

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How to Craft and Measure Profitable Funnel Conversions from Scratch

Neil Patel

The goal of this stage is to raise brand awareness, not to make a sale. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. Optimize Landing Pages for Top of the Funnel.

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7 Things You Need to Do After Publishing New Content

Contently

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

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15 Lucrative Ways to Use Facebook Carousel Ads

Neil Patel

Each carousel card has a URL that users can click to view a specific product page or landing page. Unlike the typical ad, Facebook Carousel ads let you add different CTAs to different landing pages. Include a URL to specific product pages of featured products or your mobile app download page.

Ads 116
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10 SaaS Marketing Examples That Are Actually Fun 

The Hoth

The ‘freemium’ SaaS business model To attract subscribers, many SaaS companies use the ‘freemium’ business model, where they provide a free demo or free version to reel in users. Once a user downloads the demo or free version, the goal then becomes nurturing them into becoming a paying customer. The good news?

Marketing 102