ContentWriters

APRIL 9, 2025

Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-form content, like detailed guides or how-tos, performs better in searches.

Writing 64

Writing Marketing Medical Education 64

Contently

DECEMBER 13, 2022

But before you start creating content for a campaign, you first need to identify the purpose of each clearly. Creating Content for Engagement vs. Conversion. Not every piece of content is meant to drive a sale or even generate a lead. Ready to take your content to the next level? Be consistent with content publication.

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

Contently

DECEMBER 29, 2022

Paid social media can also be more beneficial in promoting long-form content or anything with a high potential to drive ROI, such as an asset that’s already driving a lot of conversions. You can only determine the success of your content by proactively coming up with a plan to measure it.

Publishing 136

Publishing Publishing Publisher Landing Page 136

The Hoth

FEBRUARY 18, 2025

The 3 main goals of digital PR campaigns are: Generate backlinks for better SEO Boost the brands credibility and online reach Introduce the brand to new audiences Now, lets take a look at the primary components of successful digital PR campaigns. Ideas for webinars include product demos, workshops, and interactive tutorials.

SEO 59

SEO Storytelling Social Media Brand Awareness 59

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Leverage Data Analytics Tools to Drive Your Decisions.

Editorial 92

Editorial Content Lead Generation Brand Awareness 92

Content Hacker

APRIL 20, 2023

Bottom-of-Funnel (BoFu) Content for Driving Conversions The BoFu stage is where prospects are ready to make a purchase decision. Your content should focus on convincing them that your solution is the best choice among competitors. Some effective BoFu content types include: Product demos. Customer testimonials.

Sales 89

Sales Content Marketing Marketing Content 89

Fat Joe

JANUARY 16, 2023

Content marketing offers businesses, organizations and brands opportunities to boost lead generation, increase sales, raise brand awareness and engage with customers and prospective clients through content. Research shows that long-form content creates around nine times more leads than short-form posts.

Content Marketing 59

Content Marketing Marketing Content Social Media 59