Contently

DECEMBER 13, 2022

For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Not every piece of content is meant to drive a sale or even generate a lead. Email: Open rate, click-through rate.

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

Neil Patel

APRIL 20, 2021

Action : The prospect takes action — they buy your item, schedule a demo, or take whatever other action you want them to take. Even further along in the process, your sales team gets involved to help close the deal.). Interest : They think you can solve a problem and wants to learn more. What Are the Different Types of Funnels?

Marketing 145

Marketing Brand Awareness Retail Social Media 145

The Hoth

FEBRUARY 15, 2023

In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. The ‘freemium’ SaaS business model To attract subscribers, many SaaS companies use the ‘freemium’ business model, where they provide a free demo or free version to reel in users.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Neil Patel

SEPTEMBER 15, 2020

One Pinterest success story is BlendJet, which saw 2x better sales. The company turned to Pinterest for a highly visual campaign highlighting the blender’s portability, versatility, and design, and saw its sales double as a result. Video ads acted like product demos, showing how the blender works. Conclusion.

SEO 145

SEO Keywords Brand Awareness Content Creator 145

Buffer

NOVEMBER 8, 2023

Social media metrics Is one of your content marketing goals building brand awareness , being seen as an industry thought leader , or driving website traffic? “In the long term, we want to look at metrics like MQLs [marketing-qualified leads], SQLs [sales-qualified leads], and revenue generated.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Contently

DECEMBER 29, 2022

The sales team to use in upcoming sales efforts such as pitch meetings. Your KPIs will look different for building brand awareness, generating leads, driving sales, and retaining customers post-sale. You can only determine the success of your content by proactively coming up with a plan to measure it.

Publishing 137

Publishing Publishing Publisher Landing Page 137

Contently

APRIL 20, 2023

As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services. Paid traffic can also be a useful tool for promoting time-sensitive or seasonal content, such as holiday sales or limited-time offers.

Brand Awareness 111

Brand Awareness Content Content Marketing Keywords 111

Neil Patel

MARCH 27, 2023

Product pages drive direct sales. You can see some of the elements we mentioned boost product page content in the roughly 1,000-word description, including a featured image, CTA, and product description plus mock demo. It also offers a demo to get users on track with email marketing. What’s so important about product pages?

Content 102

Content Keywords Brand Awareness Retail 102

Neil Patel

FEBRUARY 10, 2021

These are the goals of your sales funnel. If you have a website and a business, you can measure and create a sales funnel that converts, even if you’re starting from scratch. The Basics of a Successful Sales Funnel. A sales funnel is simply a series of steps that you design to guide visitors toward a buying decision.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

The Hoth

NOVEMBER 30, 2022

If you have content on your websites, such as blog posts (with CTAs ), email lists , and product pages, you have a marketing funnel (also called sales funnel or conversion funnel ). . For example, customers at the top of the funnel are blind prospects, and they need to learn more information about your brand, products, and services. .

Marketing 105

Marketing Education Construction Landing Page 105

Neil Patel

DECEMBER 15, 2021

Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. Well, the result could be anything measurable, including: app installs ad views page clicks demo downloads ad clicks social media engagement sales. What’s the one thing you want from any digital marketing campaign?

IT 134

IT Marketing Digital Marketing Keywords 134

Verblio

OCTOBER 19, 2022

Backlinks are important because they have a massive impact on your organic search rankings, and at the top of the funnel, this is where you want to excel to get maximum eyes on your content and improve brand awareness. An SQL (sales qualified lead) is a potential customer who’s ready to talk to the sales team.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

ContentWriters

MARCH 8, 2023

You can also use content to nurture leads and move them through the sales funnel. It Creates Brand Awareness It can be difficult for a new SaaS company to get noticed in a crowded marketplace. Content marketing can help raise awareness of your brand and what you offer.

Content Marketing 105

Content Marketing Marketing Content Search Engine Optimization 105

Express Writers

JUNE 3, 2024

Here are three buckets that we use at Express Writers and works well for many similar brands: SEO & Brand Awareness: Create content that will appear in search engine results, generating traffic and getting our name out. Sales: Create content that promotes products and services and drives sales. Most definitely!

Content 98

Content Keywords Lead Generation SEO 98

Smart Blogger

JULY 12, 2023

How can it send your sales sky-high? Understanding Social Commerce By Breaking Down the Basics Social commerce is the meeting point of social media and ecommerce — a sweet spot where brands sell their products directly through social platforms. Increased engagement, broader reach, and ultimately, enhanced sales.

Sales 60

Sales IT Social Media Storytelling 60

Neil Patel

DECEMBER 14, 2021

Our sales have increased and we have been able to expand the company full time. When they came to NP Accel, they struggled to get organic traffic, relying mainly on Amazon for sales. Sales online have grown, website traffic is WAY up, and we have been able to invest more in our charitable foundations. – Sophia, Boho Pink.

Agency 92

Agency Finance Digital Marketing Brand Awareness 92

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. They are qualified prospects ready to buy and willing to talk to sales. The end goal?

Editorial 93

Editorial Content Lead Generation Brand Awareness 93

Content Hacker

APRIL 10, 2024

A robust video marketing plan can serve a variety of purposes in marketing: Brand Awareness: Creating videos that showcase your brand’s personality, values, and offerings can help build brand awareness and recognition. Brand awareness, product demos, customer testimonials?

Marketing 45

Marketing Brand Awareness Social Media Keywords 45

ContentWriters

FEBRUARY 13, 2024

The focus of ungated content is awareness. It helps potential customers find your website, building brand awareness and trust. Gated content focuses on converting visitors into leads and building your company’s email list for marketing and sales. What Is Gated Content?

Landing Page 59

Landing Page Content Brand Awareness Social Media 59

Fat Joe

MAY 5, 2023

. #3 Offer to Create Free Content Perhaps after a free or paid audit, you could offer to create free content for potential clients and explain the benefits of blogging and how content creation can have a positive impact on their SEO efforts and brand. 4 Build a High-Quality Business Directory Just like Yell, but maybe smaller.

SEO 105

SEO Agency Lead Generation Education 105

Buffer

NOVEMBER 8, 2023

Social media metrics Is one of your content marketing goals building brand awareness , being seen as an industry thought leader , or driving website traffic? “In the long term, we want to look at metrics like MQLs [marketing-qualified leads], SQLs [sales-qualified leads], and revenue generated.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Smart Blogger

AUGUST 11, 2023

Are you aiming for brand awareness , driving sales, or community building? For instance, if you’re a local bakery, is your goal to spread the word about your mouth-watering croissants, or are you trying to drive foot traffic for weekend sales? Step 5: Engage with Your Audience Posting is just half the game.

Marketing 59

Marketing Social Media Collaboration Brand Awareness 59

The Hoth

OCTOBER 12, 2023

Yet, instead of creating content that caters to as many consumers in your target audience as possible, your content exists to influence key decision-makers at other companies (such as sales managers, CEOs, marketing managers, etc.). Sales cycle. How long is the average sales cycle for one of your customers? Decision-maker role.

SEO 59

SEO Keywords Search Engine Optimization Social Media 59

Digifloat

DECEMBER 21, 2022

This medium is so powerful that (according to Google ) 70% of people online say that they bought from a brand after seeing them on YouTube. You can create small information videos or product demo videos using Biteable or any of its alternatives. Be a Part of a Discussion. This has helped us establish ourselves as industry experts.

Content Marketing 52

Content Marketing Marketing Content Social Media 52

The Hoth

AUGUST 1, 2023

Once you’ve attracted prospects to your website, you can provide further content to guide them down your sales funnel with the ultimate goal of conversion. With landing and product pages designed to convert, the natural flow of your sales funnel will handle the conversion process for you. The work’s not done there, though.

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Contently

SEPTEMBER 27, 2023

This virtual haven captivated users with interactive elements like mini-games, art exhibitions, and even virtual stores where users could outfit their avatars in Gucci-branded attire. Experiment with Formats: Next-gen channels offer a diverse range of content formats, from interactive VR experiences to immersive 3D product demos.

Storytelling 52

Storytelling Content Entertainment Content Creation 52

Contently

NOVEMBER 29, 2023

Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in. Whether your goal is brand awareness, lead generation, or customer engagement, having defined goals can steer the direction of your content framework.

Content 52

Content Utilities Search Engine Optimization Architecture 52

Fat Joe

JANUARY 16, 2023

Content marketing offers businesses, organizations and brands opportunities to boost lead generation, increase sales, raise brand awareness and engage with customers and prospective clients through content. Create Product Reviews Product reviews and comparisons can be hugely influential during the sales process.

Content Marketing 59

Content Marketing Marketing Content Social Media 59

Copywriter Collective

MARCH 7, 2025

However, the sales ratio is the thing that matters. Why Video Content is Key for Copywriters A recent Mirasee survey sounds at 43% of the marketers usually like branded video content. We always double-check reviews and look for product demos, don’t we? You may also make short sales and promotional videos more organically.

Copywriter 52

Copywriter Copywriting Sales Script 52

Neil Patel

FEBRUARY 25, 2021

Here are some ways brands can use them to improve their results. What if you want to boost brand awareness and increase traffic to your website? Some brands use the carousel format to share their initiative. Naturally, ads are only effective when they drive conversions and sales to your business. Increase Traffic.

Ads 116

Ads Landing Page Brand Awareness Social Media 116

Neil Patel

FEBRUARY 21, 2023

Goals for SaaS SEO differ in that they are typically focused on attracting prospective buyers, driving traffic to free demos and converting them to paid users, and helping educate and retain your current users. You can also take advantage of social media to increase brand awareness and engage with potential customers.

SEO 86

SEO Keywords Engineering Social Media 86

Smart Blogger

NOVEMBER 7, 2023

At its core, Twitter Marketing is the strategic use of Twitter (now X) to connect with customers, amplify your brand awareness , and drive traffic to your business. Launch Flash Sales : Create urgency. Announce a 2-hour flash sale with a steep discount. Let’s unlock those strategies. What is Twitter Marketing?

Marketing 69

Marketing Social Media Promotion Collaboration 69

Backlinko

DECEMBER 6, 2024

It starts when they discover your brand and tracks through as they become a loyal customer. The better your marketing funnel, the more sales you can capture. Well also look at a real-world example of a marketing funnel driving impressive results: The Gazillion Dollar Sales Funnel Experiment. Lets take a look at our example.

Marketing 86

Marketing Keywords Brand Awareness Social Media 86

Backlinko

JULY 12, 2024

Of course, SEO matters for outcomes like brand awareness. Beyond raising brand awareness in the SERPs, SEO can also help a business attract the right customers to their website. Beyond raising brand awareness in the SERPs, SEO can also help a business attract the right customers to their website.

SEO 110

SEO Keywords Agency Landing Page 110

Backlinko

MAY 14, 2024

Say you want to grow sales by 15% over the next 12 months. Signup forms that promise exclusive access to new products or sales are also effective. This step is vital for small businesses since it helps you get organic traffic, leads, and sales. Encourage your customers to share their experiences to generate UGC for your brand.

Marketing 113

Marketing Social Media Keywords Engineering 113