Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

Digital Marketing 70

Digital Marketing Marketing Brand Awareness Social Media 70

Neil Patel

JUNE 2, 2021

I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. The goal here is less about CTAs and conversion and more about providing a closer look at your brand. Reach: Masthead Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

OCTOBER 7, 2021

While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. In today’s crowded market, you may need to give yourself an edge. Let’s face it.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

ContentWriters

DECEMBER 6, 2024

Content writers create materials that inform, educate, or entertain specific audiences. According to the Content Marketing Institute’s Outlook for 2025 report , 87% of B2B marketers say content marketing helped build brand awareness in the last 12 months. What is Content Writing?

Content Writer 49

Content Writer Writer Portfolio Content 49

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Once customer meets brand, it’s like connecting with an old friend on Facebook. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

iWriter

NOVEMBER 13, 2024

Are you ready to supercharge your marketing strategy and drive more traffic to your website? In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey. Top funnel keywords drive traffic to your website and build brand awareness.

Keywords 52

Keywords Brand Awareness Landing Page Content Writer 52

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Types of E-commerce Marketing.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Neil Patel

FEBRUARY 19, 2021

With organic search, you’re making educated predictions on keywords that you think will do well for your brand, and then you’re building content against them. Next, choose the platforms that will serve your brand and your sales goals best. Here are some of the main differences. Paid ads take the guesswork out of keywords.

Social Media 145

Social Media Sales Media Retail 145

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

Neil Patel

AUGUST 25, 2020

Without this essential set of information, you’ll have a hard time making an educated decision. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Or raise brand awareness. Well-versed in all things digital marketing. Let’s get started!

Agency 133

Agency Landing Page Digital Marketing Ads 133

Grammarly

JUNE 26, 2023

These keywords will fall into four categories—job-related skills, action verbs, education requirements, and relevant experience—and they will be sprinkled throughout the job listing, especially in the “qualifications” and “responsibilities” sections. Skilled in market research, digital marketing, and campaign analytics.

Writing 105

Writing Recruitment Collaboration Brand Awareness 105

The Hoth

FEBRUARY 18, 2025

The 3 main goals of digital PR campaigns are: Generate backlinks for better SEO Boost the brands credibility and online reach Introduce the brand to new audiences Now, lets take a look at the primary components of successful digital PR campaigns. Webinars and live virtual events.

SEO 59

SEO Storytelling Social Media Brand Awareness 59

Neil Patel

FEBRUARY 16, 2021

Content marketing can have different goals (which might include making sales), but focuses on less direct goals, like educating, amusing, or building brand awareness. If it doesn’t educate, stress a benefit, or build a connection, it needs to go. Copywriting is content directly aimed at making sales.

Copywriter 145

Copywriter Copywriting Landing Page Copy 145

ContentWriters

FEBRUARY 15, 2023

Social media marketing can be an excellent way to increase brand awareness, drive website traffic, grow brand authority, develop trust and ultimately earn leads and sales. Instagram is a great option for e-commerce brands or organizations that have a visual or potentially educational aspect to their business.

Social Media 105

Social Media Media Brand Awareness Marketing 105

Neil Patel

AUGUST 31, 2021

This is even more of a puzzle in a digital world. Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. Trends don’t stick around for a decade or a year.

Marketing 137

Marketing Social Media Lead Generation Concept 137

ContentWriters

NOVEMBER 2, 2022

Content marketing has long been recognized as one of the most effective ways to build brand awareness for your business. However, many people don’t realize that the benefits of content marketing go far beyond simply getting your website in front of more people. Generate Brand Awareness. Generate Leads.

Sales 98

Sales Content Marketing Marketing Brand Awareness 98

Neil Patel

NOVEMBER 10, 2021

For example, an e-commerce company might share links and images to their newest product line or a digital marketer might post about the services they offer. Users don’t come to Snapchat to watch ads; they want to be informed, educated, and amused. If you are new to affiliate marketing, check out this guide.

Social Media 130

Social Media Promotion Brand Awareness Education 130

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. That’s the level of targeting you should also aim for in your digital marketing strategy.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

The Hoth

FEBRUARY 15, 2023

That reinforces the need for staunch product marketing techniques to differentiate your service from all the others. Building brand awareness is a gigantic part of this, as the more trusted & recognizable you can make your brand, the easier it will be to make your SaaS products stand out from the rest.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Credible Content

JANUARY 21, 2023

Benefits of persuasive copywriting Many writers intermix content writing and copywriting when they talk of writing for the web or for digital marketing. You can increase your brand awareness and recognition. How does persuasive writing benefit you when copywriting? Your copywriting is meant to convince people.

Persuasion 130

Persuasion Copywriter Copywriting Writing 130

Neil Patel

MARCH 2, 2021

Brand Awareness. Generate traffic and build hype around your brand through customer reviews. Catered towards the SaaS marketplace, CompareCamp brings together multiple expert reviews and turns them into comprehensive product guides and educational materials. Reviews empower buyers to make better-informed choices.

Hospitality 127

Hospitality Social Media Consulting Brand Awareness 127

Bramework

DECEMBER 21, 2023

3 – Generates Interest Blogging is a balance between educating your audience and writing about how your offering or service can help them. Crafting your blog so that it educates your audience 75% of the content and 25% offers links to your services, team or offerings is key. Which one do you feel would work better?

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Smart Blogger

FEBRUARY 13, 2023

Plus, many people prefer video as an educational format, particularly for queries that require visual learning. Some examples of educational videos are do-it-yourself videos, instructional content, and product explainers. Video marketers also ask questions like: What online social media platforms and communities do they use?

Content Marketing 93

Content Marketing IT Marketing Brand Awareness 93

Smart Blogger

MAY 8, 2023

Brand Copywriting Brand copywriting is unlike any other form of copywriting. Typically, marketers are concerned about tangible metrics: sales volume, leads generated, email subscribers added, etc. Brand copywriting focuses on raising brand awareness, not immediate, measurable returns. Subscribe or not.

Copywriter 79

Copywriter Copywriting Brand Awareness Social Media 79

Bramework

DECEMBER 21, 2022

If you’re a marketer trying to build brand awareness , power words will help. As a blogger, we simply want our content to be educational and provide value. How AI is Changing the Future of Digital Marketing (2022). But power words aren’t just for content writers. Something we love doing at Bramework.

Persuasion 105

Persuasion Brand Awareness Agency Blogger 105

ContentWriters

FEBRUARY 8, 2023

Product Review Videos Making a video review of your product is an easy way to educate potential buyers on what you have to offer and why it will be valuable to them. SEO Video Marketing SEO videos are a great way to boost your search engine rankings. They create brand awareness, increase website traffic, and improve sales.

Marketing 115

Marketing Social Media Brand Awareness Promotion 115

The Hoth

NOVEMBER 30, 2022

Now let’s take an in-depth look at the different stages of a marketing funnel , as well as the types of content that go along with each one. . That way, you’ll know whether you need to release an educational blog or a targeted PPC ad. . Educational blogs with a link to your website as the CTA. YouTube videos .

Marketing 105

Marketing Education Construction Landing Page 105

Content Marketing Institute

JANUARY 17, 2019

Use their external education. Jeff Moriarty, digital marketing manager, Best Price Nutrition. To gain the many benefits of employee-involved content – improving brand awareness, lead generation, and ultimately sales – go beyond the traditional tactics. Catherine Giese, SEO associate, Fundera. Break These 6 ‘Rules’.

Content Marketing 110

Content Marketing Recruitment Marketing Content 110

Smart Blogger

SEPTEMBER 8, 2023

Email blasting can be a cornerstone of your digital marketing strategy and one of the best ways to build loyalty and brand awareness. Or an online education platform might identify a subscriber interested in a workshop but hesitant to buy, placing them in a “hesitant learners” group.

Brand Awareness 95

Brand Awareness Retail Email Copy Social Media 95

The Hoth

NOVEMBER 22, 2022

Example keywords include best fitness blog , how many states in the US , and digital marketing strategies. . If your goal is to build brand awareness, tailoring content around informational intent keywords is okay and actually a good idea. . These queries exist only to answer a question or learn more about something.

Keywords 118

Keywords Sales SEO Brand Awareness 118

Buffer

NOVEMBER 8, 2023

Click-through rates can take many different forms and directions, depending on where the customer is in your digital marketing funnel. Social media metrics Is one of your content marketing goals building brand awareness , being seen as an industry thought leader , or driving website traffic?

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams.

Editorial 90

Editorial Content Lead Generation Brand Awareness 90

Neil Patel

MARCH 6, 2023

In short, video is extremely beneficial (and not only for increasing brand awareness). This educational query gave us our first peek into how well these videos were being highly ranked by Google. These results were more educational, with suggestions from medical sources. Why am I showing you all this?

Keywords 83

Keywords Landing Page Medical Brand Awareness 83

Neil Patel

DECEMBER 13, 2021

When using LinkedIn for online advertising, there are many formats that you can utilize to help your digital marketing. While it would be nice to run a brand awareness campaign, many small businesses don’t have the budget to do so. Each can be carefully customized to target your demographic. Sponsored Content Ads.

Ads 126

Ads Sales Social Media Advertising 126

Smart Blogger

JUNE 16, 2023

In the ever-evolving world of marketing, brand ambassadors serve as the human face of a company, charming audiences and creating strong connections. Whether it’s someone famous or an enthusiastic college student, they play a crucial role in your digital marketing strategy. What Is a Brand Ambassador?

Brand 79

Brand Social Media Digital Marketing Persuasion 79

Smart Blogger

NOVEMBER 28, 2023

This could involve delving into how emerging technologies, like AI , might reshape digital marketing or speculating on the future of remote work dynamics. Imagine a tech expert and an educator coming together to discuss the role of technology in modern classrooms. It informs, challenges, and educates.

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Post Storytelling Social Media Content 73