Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Leverage Data Analytics Tools to Drive Your Decisions.

Editorial 90

Editorial Content Lead Generation Brand Awareness 90

Intergrowth

MARCH 5, 2023

I had to familiarize myself with terms like bounce rate , flywheel , and long-tail. Although some of them sound silly, they describe processes, metrics, and strategies that digital marketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?!

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Content Hacker

MARCH 2, 2023

Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers. Define Your Goals and Objectives Before you start creating your inbound content strategy, it’s important to define your goals and objectives.

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

Intergrowth

NOVEMBER 6, 2022

Here are just a few of the key reasons why you should invest in content marketing : Rank higher in Google search results. Control the conversation about your brand, products, and services. Build brand awareness. And when your content is SEO-focused, exponential growth becomes possible. in 10 months.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Smart Blogger

MAY 25, 2023

It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing. Content writing is typically more informational and educational, creating long-form content like blog posts or articles designed to inform or entertain the reader.

Copywriter 65

Copywriter Copywriting Copy Persuasion 65

Buffer

DECEMBER 5, 2023

And the benefits of repurposing content exceed above and beyond time-saving. For example, if your goal with content repurposing is to pump new life into pieces that are losing traffic, your priority should be repurposing your old posts. 4: How do you make content repurposing a seamless part of your workflow?

Long Form Content 52

Long Form Content Content Content Creation Social Media 52

The Hoth

FEBRUARY 20, 2024

Yet, if you’re a domain with strong topical authority, you’re far more likely to appear in featured snippets and SGE’s AI Snapshot – which will boost your brand awareness and generate lots of traffic. In digital marketing circles, you may hear the term ‘topical relevance’ thrown around, which some confuse with topical authority.

SEO 59

SEO Medical Digital Marketing Keywords 59

Bramework

DECEMBER 1, 2023

Rather than pitching products or services directly… Content marketing aims to provide readers with informative and engaging content that builds trust and establishes the company as an authority in their industry. There are several key reasons why high-quality content marketing is so critical for brands today.

Content 52

Content Entertainment Brand Awareness Education 52

Fat Joe

JANUARY 16, 2023

Content marketing offers businesses, organizations and brands opportunities to boost lead generation, increase sales, raise brand awareness and engage with customers and prospective clients through content. Consider the example of a digital marketing service. What Should I Do Next?

Content Marketing 59

Content Marketing Marketing Content Social Media 59

Content Hacker

FEBRUARY 27, 2024

But there’s more — blogs are perfect for sharing success stories and industry insights that build brand awareness. Crafting captivating content not only addresses your audience’s needs but also ignites significant discussions. Crafting a meticulous business blog elevates your digital footprint, making you more noticeable online.

Recruitment 40

Recruitment Education Blog Blogging 40

BKA Content

MAY 18, 2023

With e-books you can utilize more creativity to produce simpler, more engaging content that can be both entertaining and informative. To write this long-form content, you conduct research or compile references on the subject to create a guide or eBook that goes into depth and demonstrates that you know what you are talking about.

Content 52

Content Social Media Editorial Utilities 52

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output.

Content 134

Content Content Creation Social Media Promotion 134

Backlinko

MARCH 24, 2023

In fact, my content is 4,330 total words. Obviously, there are times when long-form content doesn’t make sense (like for an e-commerce category page). But if you can publish long content you should publish long content. Finally , add your keyword 2-3x on your page.

Keywords 91

Keywords Brand Awareness SEO Publisher 91

Buffer

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Ultimately, you'll want to differentiate your social media marketing strategy from your competitors', so you don't want to copy them.

Digital Marketing 73

Digital Marketing Marketing Social Media Search Engine Optimization 73