Neil Patel

JUNE 2, 2021

I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. TrueView Discovery ads are promoted throughout YouTube, appearing as an image thumbnail with up to three lines of text.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Shorthand Content Marketing

OCTOBER 15, 2024

For most HVAC businesses, the idea of doing HVAC digital marketing to attract customers is daunting and confusing. There are so many HVAC digital marketing options and the threat of losing a lot of money that brings in no new customers. What is the Best HVAC Digital Marketing Strategy?

Digital Marketing 52

Digital Marketing Contractor Marketing Agency 52

Neil Patel

NOVEMBER 25, 2020

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing.

Ads 145

Ads Brand Awareness Keywords Advertising 145

Neil Patel

JUNE 1, 2021

Here are a few more reasons why you should create a gift guide for your e-commerce site: Gift Guides Boost Brand Awareness. One of the most significant reasons to create a gift guide is to help boost brand awareness. As a result, you’ll enjoy a boost in brand awareness. Market Your Gift Guide s.

Brand Awareness 124

Brand Awareness Content Social Media Search Engine Optimization 124

Neil Patel

SEPTEMBER 15, 2020

Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool. Add them to your pin descriptions, board titles, image text, and profiles. More than 416 million people visited Pinterest each month to explore and categorize ideas they love.

SEO 145

SEO Keywords Brand Awareness Content Creator 145

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. That’s the level of targeting you should also aim for in your digital marketing strategy.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

The Hoth

JANUARY 31, 2023

That’s why a local PPC strategy is such an effective digital marketing tool for smaller companies and local businesses. Of course, local paid search campaigns are like any other digital marketing strategy in that they require intelligent tactics and proper optimization to find sustainable success.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Article Writing

NOVEMBER 1, 2022

Not only does blogging give you a platform to share your company’s story and build brand awareness, but it also has many SEO benefits. One of the best SEO and digital marketing strategies is cross-promoting with other bloggers and industry leaders. Here are a few reasons why blogging is SEO’s best friend.

Blog 121

Blog Blogging Social Media Brand Awareness 121

Neil Patel

SEPTEMBER 16, 2021

These are the snippets of text that appear below your title tag in the SERPs. For this to work, you must implement image SEO best practices like naming your images properly and adding alt text. Landing pages are an essential element of your digital marketing strategy. Write Effective Meta Descriptions.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Neil Patel

DECEMBER 13, 2021

When using LinkedIn for online advertising, there are many formats that you can utilize to help your digital marketing. While it would be nice to run a brand awareness campaign, many small businesses don’t have the budget to do so. Text Ads on LinkedIn are separate from content that appears on your feed.

Ads 126

Ads Sales Social Media Advertising 126

Neil Patel

FEBRUARY 18, 2021

Ensure your brand message is clear through the text, images, and videos you use in your ads. They need to recognize what you offer and what your business/brand is in a quick impression. User-generated content is any content created by users and followers instead of brands and can include text, photos, or videos.

Advertising 138

Advertising Promotion Ads Creativity 138

Neil Patel

AUGUST 23, 2021

When properly set up and used, it allows you to break down your website traffic and gather vital information to power your digital marketing strategy. In the “Crawl” section, click on “Fetch as Google” then: Enter the path to the page you want to crawl in the text box. They only scratch the surface.

Landing Page 145

Landing Page Digital Marketing Brand Awareness Management 145

ContentWriters

FEBRUARY 8, 2023

SEO Video Marketing SEO videos are a great way to boost your search engine rankings. They create brand awareness, increase website traffic, and improve sales. Video ads are also a good way to drive conversions, which means getting people who have already been interested in your brand to go through the checkout process.

Marketing 115

Marketing Social Media Brand Awareness Promotion 115

ContentWriters

FEBRUARY 15, 2023

Social media marketing can be an excellent way to increase brand awareness, drive website traffic, grow brand authority, develop trust and ultimately earn leads and sales. By regularly posting engaging content, businesses can attract new followers and increase brand recognition.

Social Media 105

Social Media Media Brand Awareness Marketing 105

Neil Patel

AUGUST 24, 2021

This question and answer network allows you to help others on any topic, from digital marketing to Zumba. It was founded in 2009, and now boasts millions of users and hundreds of thousands of questions on questions topics ranging from the “what is the creepiest text you’ve ever received?” What is Quora?

IT 118

IT Marketing Brand Awareness Social Media 118

Neil Patel

SEPTEMBER 20, 2021

Restaurants, fashion brands, and tourism companies often use display ad campaigns to showcase their businesses. Paid ads like the ones you see on Google (see below) are ideal for text-focused businesses like writing services, digital marketing teams, law, and agencies. They increase brand awareness through word of mouth.

Ads 126

Ads Ad Copy Advertising Social Media 126

BKA Content

FEBRUARY 9, 2023

To keep your footing, you need to learn how to grow your fashion brand. Learn How To Grow Your Fashion Brand With Digital Marketing The digital world is here to stay. They should appear naturally in the text of posts as well as in the titles and metadata. The real key to digital marketing is social media.

Brand 98

Brand Search Engine Optimization Social Media Brand Awareness 98

Buffer

DECEMBER 5, 2023

But if you aim to build brand awareness and expand your reach, your focus should be repurposing posts that went live more recently. From each piece, you can create multiple posts for X (formerly Twitter) and LinkedIn — because both social media platforms are text-friendly. watch this!” ” and call it a day.

Long Form Content 129

Long Form Content Content Content Creation Social Media 129

The Hoth

OCTOBER 20, 2022

Display ads are basically just images such as banners, video ads , and text ads that appear on websites other than SERP to target a particular audience. . They generally return a lower click-through rate than search ads, but they can be more useful if brand awareness is your online marketing goal.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Utilities 98

Smart Blogger

SEPTEMBER 12, 2023

YouTube Marketing is the practice of using a dynamic set of tactics on your YouTube channel to boost your products, services, or brand via the power of the YouTube platform. An increasingly integral part of a broader social media marketing strategy, targeted YouTube content is key to building brand awareness.

Social Media 91

Social Media Script Marketing Brand Awareness 91

Bramework

DECEMBER 21, 2022

If you’re a marketer trying to build brand awareness , power words will help. How AI is Changing the Future of Digital Marketing (2022). Below are our favorite words that are influential text from the Bible. But power words aren’t just for content writers. Something we love doing at Bramework.

Persuasion 105

Persuasion Brand Awareness Agency Blogger 105

Intergrowth

APRIL 9, 2023

In some organizations, the content department exists of a single marketing manager who works with an outside digital marketing agency to build content for their website. But if you’re building a content marketing team, there are a handful of roles you should consider hiring for.

Content Creator 98

Content Creator Content Agency Social Media 98

Neil Patel

FEBRUARY 23, 2023

For instance, you might look up a digital marketing agency, like Fresh Egg. Growing the reach of your page helps spread brand awareness and increase engagement from new potential customers. Text Ads LinkedIn text ads feature in banners and side tabs and are effective in helping you build solid leads with industry leaders.

Ads 104

Ads Advertising Text Social Media 104

Brafton

JULY 18, 2024

The very first goal of content marketing, or any marketing, really, is brand awareness. Subscribe to The Content Marketer Get weekly insights, advice and opinions about all things digital marketing. Thank you for subscribing to The Content Marketer! This gets you closer to that goal.

Content Creation 95

Content Creation Content Brand Awareness SEO 95

Neil Patel

JANUARY 13, 2021

Between Instagram, Facebook, Twitter, and newer platforms like TikTok, I’d go so far as to say social media is the most important digital marketing media to focus on. You can also update the tweet text when your posts are shared from other users’ Twitter accounts. Here are a few examples of tweet button styles.

Social Media 137

Social Media Promotion Media Brand Awareness 137

BKA Content

SEPTEMBER 22, 2023

Many people begin cutting their marketing budgets first, but marketing is a vital part of ensuring you continue to bring in a customer base. Luckily, there is a cost-effective way to build brand awareness and bring in new customers. What Are the Benefits of Tree Service Search Engine Optimization?

Search Engine Optimization 98

Search Engine Optimization Engineering Social Media Keywords 98

Intergrowth

MARCH 5, 2023

Although some of them sound silly, they describe processes, metrics, and strategies that digital marketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them. Clickbait Clickbait is a type of hyperlink text that uses dirty tricks to encourage users to click.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Bramework

DECEMBER 21, 2023

In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Brand awareness starts with your website but does not end there. Building your brand takes a long time because you want people to recognize just about everything involved — fonts, colors, logo, etc.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Bramework

JANUARY 7, 2023

With all these tools, a creative problem-solving skillset, and an understanding of your business goals and intentions, ultimately, a website content writer produces some, or ALL, of the text for your business’s online presence and digital marketing strategy as previously mentioned. 5 Types of Content Writing.

Content Writer 98

Content Writer Writer Website Landing Page 98

Neil Patel

MARCH 6, 2023

The good thing is that most people want to see a video rather than read long-winded text posts. Marketers are including video as a part of their campaign experience and seeing over 95% of video content converting the same or better than non-video content. Frequently Asked Questions How important is video in marketing?

Keywords 83

Keywords Landing Page Medical Brand Awareness 83

Smart Blogger

NOVEMBER 28, 2023

This could involve delving into how emerging technologies, like AI , might reshape digital marketing or speculating on the future of remote work dynamics. Picture using this format to create a visually engaging step-by-step guide on an unconventional digital marketing strategy. It’s your time to shine on LinkedIn!

Post 73

Post Storytelling Social Media Content 73

Content Hacker

MARCH 2, 2023

Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers. Are you trying to increase brand awareness or generate more leads? Body copy (text within a main article). Headings/subheadings.

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

Neil Patel

MARCH 28, 2023

You’re paying for the extra emphasis; while that’s great if your goals include engagement or generating leads and sales, it’s not so great for discovery and brand awareness. Not to mention, your ability to captivate with a smaller image and little to no text area becomes a little diluted. Placement #2. Time for happy hour.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Income Diary

MARCH 19, 2024

Online Presence Promoting your website is a mission-critical activity for any business aiming to establish a solid online presence, drive target audience engagement, and meet its marketing objectives. Text ads are the most commonly recognized format, displaying as concise, clickable headlines directly on the SERPs.

Promotion 105

Promotion Website Social Media Advertising 105

The Hoth

MARCH 14, 2023

As you can gather from those statistics, content does a lot more for your brand than generate more leads & sales. Search engines are the #1 way that users discover new websites, which is why SEO is such a big deal amongst digital marketers. They’re also fantastic for sprucing up plain-text blog posts.

Content Creation 98

Content Creation Content Social Media Content Creator 98

Bramework

DECEMBER 28, 2022

This keyword planner tool recommends keywords and phrases, provides trends and shows top competing articles to improve your SEO and build brand awareness for your business. Recommended image Alt Text. Bramework AI Research Tool (Try it for Free!). Bramework offers keyword analysis for you to rank higher on search engines.

Keywords 95

Keywords Blog Post Post Blog 95