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Is SEO Worth It for Your Business?

BKA Content

Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? Are they right, or are they wasting money when other marketing strategies would serve them better? You’ll also have to keep up with algorithm updates, new search features and web content refreshes.

SEO 98
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18 Ways to Improve Your Organic Click-Through Rate (CTR)

Neil Patel

You can then revisit old pages and web content to optimize them for more organic click-throughs. With Google prioritizing Page Experience and Web Core Vitals as ranking factors, site speed has never been more important. Landing pages are an essential element of your digital marketing strategy. Optimize Site Speed.

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How to Create a Marketing Budget for 2023

The Hoth

While that’s certainly an extreme example, many marketers fall into the trap of not forming a budget plan for their content marketing efforts – which can cause their eyes to become bigger than their wallets. . In-house marketing staff and new hires . Sponsored web content . Influencer marketing.

Marketing 101
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Top 10 Types of Copywriting to Make Money in 2023 (& Beyond)

Smart Blogger

Brand Copywriting Brand copywriting is unlike any other form of copywriting. Typically, marketers are concerned about tangible metrics: sales volume, leads generated, email subscribers added, etc. Brand copywriting focuses on raising brand awareness, not immediate, measurable returns. Subscribe or not.

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6 Things to Look for in a Healthcare Content Marketing Agency

ContentWriters

It overlaps with virtually every other aspect of digital marketing. Content marketing encompasses social media, search engine optimization (SEO), web design, user experience, and conversion rate optimization. Looking for a Healthcare Content Marketing Agency?

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B2B Marketing: A Basic Guide (& Strategies) for Small Businesses

Smart Blogger

Refine and Position Your Brand Once you have a good sense of your competition, it’s time to fine-tune your own B2B brand by creating a brand book (aka brand guide). Your brand book sets the parameters for your brand awareness and marketing efforts, so spend some quality time on it.