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Search engine optimization gets touted as the end-all, be-all, of digitalmarketing, but are SEO services worth it? Are they right, or are they wasting money when other marketing strategies would serve them better? You’ll also have to keep up with algorithm updates, new search features and webcontent refreshes.
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Refine and Position Your Brand Once you have a good sense of your competition, it’s time to fine-tune your own B2B brand by creating a brand book (aka brand guide). Your brand book sets the parameters for your brandawareness and marketing efforts, so spend some quality time on it.
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