ContentWriters

OCTOBER 12, 2022

Measuring the return on investment (ROI) of content marketing has been a central topic of discussion in the digital marketing space for decades. Content marketing ROI feels hard to pin down, which is why smart brands monitor ROI with tools and continue to invest in content marketing. Brand Awareness.

Content Marketing 96

Content Marketing Marketing Recruitment Landing Page 96

Smart Blogger

MAY 8, 2023

Brand Copywriting Brand copywriting is unlike any other form of copywriting. Typically, marketers are concerned about tangible metrics: sales volume, leads generated, email subscribers added, etc. Brand copywriting focuses on raising brand awareness, not immediate, measurable returns. Subscribe or not.

Copywriter 80

Copywriter Copywriting Brand Awareness Social Media 80

Brafton

JULY 18, 2024

The very first goal of content marketing, or any marketing, really, is brand awareness. Subscribe to The Content Marketer Get weekly insights, advice and opinions about all things digital marketing. Thank you for subscribing to The Content Marketer! This gets you closer to that goal.

Content Creation 95

Content Creation Content Brand Awareness SEO 95

BKA Content

JULY 10, 2024

What Is a Touchpoint in Marketing? Most digital marketers now use multi-touch attribution analytics as a key metric of success, so touchpoints must be important. However, this raises the question: What is a touchpoint in marketing? Are You Ready To Make the Most of Your Touchpoint Marketing?

Marketing 52

Marketing Social Media Brand Awareness Insurance 52

Content Hacker

APRIL 10, 2024

A robust video marketing plan can serve a variety of purposes in marketing: Brand Awareness: Creating videos that showcase your brand’s personality, values, and offerings can help build brand awareness and recognition. Brand awareness, product demos, customer testimonials?

Marketing 45

Marketing Brand Awareness Social Media Keywords 45

Smart Blogger

MARCH 3, 2023

Email marketing is a type of digital marketing strategy where emails are sent to nurture leads and convert them into customers. Email marketing forms a level of familiarity and trust with your subscribers through a series of automated emails, segmenting, tagging, and funnels. Webinar Webinars provide crazy results.

Marketing 98

Marketing Landing Page Social Media Brand Awareness 98

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). What content type has the best ROI in marketing?

Content Marketing 97

Content Marketing IT Marketing Search Engine Optimization 97

Buffer

DECEMBER 5, 2023

But if you aim to build brand awareness and expand your reach, your focus should be repurposing posts that went live more recently. For example, HypeAuditor collaborated with an influencer marketing expert —  Gordon Glenister — for a YouTube live webinar on their 2023 State of Influencer Marketing report.

Long Form Content 131

Long Form Content Content Content Creation Social Media 131

The Hoth

NOVEMBER 30, 2022

Marketing funnels contain a series of stages (top, middle, and bottom) and involve many different marketing channels , including: Paid ads . Content marketing . Email marketing . Webinars . Content-wise, this stage is all about raising brand awareness by releasing the following: PPC ads on Google and Facebook .

Marketing 105

Marketing Education Construction Landing Page 105

Smart Blogger

FEBRUARY 13, 2023

Video marketers also ask questions like: What online social media platforms and communities do they use? What information do they need to move to the next stage in the digital marketing funnel? Video Content Marketing Channels To give your videos the best chance at success, you’ll need to share them on the right channels.

Content Marketing 95

Content Marketing IT Marketing Brand Awareness 95

Bramework

DECEMBER 21, 2023

In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Brand awareness starts with your website but does not end there. Building your brand takes a long time because you want people to recognize just about everything involved — fonts, colors, logo, etc.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Smart Blogger

JUNE 2, 2023

This selection includes not only the digital marketing strategies but also the traditional marketing tactics that remain relevant today… Content Marketing : Serving valuable information to your audience is like offering them a buffet of insights. Event Marketing : Imagine event marketing as hosting a party for your brand.

Marketing 82

Marketing Social Media Brand Awareness Retail 82

The Hoth

FEBRUARY 20, 2024

Yet, if you’re a domain with strong topical authority, you’re far more likely to appear in featured snippets and SGE’s AI Snapshot – which will boost your brand awareness and generate lots of traffic. In digital marketing circles, you may hear the term ‘topical relevance’ thrown around, which some confuse with topical authority.

SEO 59

SEO Medical Digital Marketing Keywords 59

Neil Patel

DECEMBER 13, 2021

When using LinkedIn for online advertising, there are many formats that you can utilize to help your digital marketing. While it would be nice to run a brand awareness campaign, many small businesses don’t have the budget to do so. Each can be carefully customized to target your demographic. Sponsored Content Ads.

Ads 126

Ads Sales Social Media Advertising 126

Content Hacker

MARCH 2, 2023

Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers. Webinars/live streams (hosting events). Are you trying to increase brand awareness or generate more leads? Podcasting (sharing insights and advice).

Content Marketing 92

Content Marketing Marketing Content Content Creation 92

Smart Blogger

MAY 25, 2023

The power of social media copywriting is vast, ranging from boosting your brand awareness, driving traffic to your website, and even skyrocketing sales with a single viral post. The Power of a Great Copywriter in Your Digital Marketing Plan Imagine your digital marketing plan as a well-oiled machine.

Copywriter 66

Copywriter Copywriting Copy Persuasion 66

Smart Blogger

OCTOBER 26, 2022

Your personas should include the emotions that motivate the decision-makers at your target B2B company so you can use those emotions and create a marketing strategy that generates 7x more revenue. Problem It Solves: Poor B2B Marketing Results. You should communicate your marketing messages in the formats that your audience prefers.

Marketing 61

Marketing Social Media Brand Awareness Digital Marketing 61

The Hoth

AUGUST 1, 2023

In the world of digital marketing, you provide value to your target audience with great content that educates, informs, entertains, and solves their pain points. Valuable content like infographics, how-to videos, podcasts, whitepapers, and webinars will attract new customers to your website as the fruit did with the squirrel.

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Smart Blogger

JULY 30, 2023

A social media presence will increase your brand awareness. Tips for incorporating social media into your email marketing strategy: Post offers on social media — people give you their email in return for a lead magnet or as part of a contest. Digital marketing is a vast field, and it’s okay to take it one step at a time.

Marketing 72

Marketing Social Media Copywriter Copywriting 72

BKA Content

MAY 18, 2023

Some of these ecommerce video ideas include: Product videos How-to Videos Buying Guides Comparison Videos Webinars Product videos are especially popular across social media platforms and websites. Videos Video content has become extremely popular when it comes to content strategy for ecommerce. There are many types of videos you can make.

Content 52

Content Social Media Editorial Utilities 52

Intergrowth

NOVEMBER 6, 2022

Content marketing comes in all sorts of formats. Gated content (eBooks, whitepapers, email courses, and webinars). And while it isn’t about trying to sell your products or services, it is a way to build your brand and drive sales. Control the conversation about your brand, products, and services. Build brand awareness.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Moz

FEBRUARY 10, 2021

And it’s critical to growing brand awareness and driving traffic to your website. This can be a demo request, email newsletter sign up, webinar registration — you get the gist. The idea here is to entice the user to move further down the marketing funnel in some way. SEO is more than just a buzzword, it’s a given.

Lead Generation 72

Lead Generation SEO Search Engine Optimization Brand Awareness 72

Content Marketing Institute

JULY 24, 2018

They’d be a hybrid of live in-person and webinar. Do a hybrid of live in-person & webinar events to present on top topics, says @crestodina. Courtney Cox Wakefield , manager, digital marketing, Children’s Health. Research pays off in digital marketing fields, awareness, link gen, lead gen, etc.

Content Marketing 108

Content Marketing Marketing Content Content Creation 108

Content Marketing Institute

JANUARY 14, 2019

Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. How can you tie together content marketing with the marketing lifecycle and the buyer’s journey? Awareness. High-quality content that builds authority around your brand and domain, and establishes a base level of trust .

Sales 108

Sales Marketing Concept Digital Marketing 108

Buffer

DECEMBER 5, 2023

But if you aim to build brand awareness and expand your reach, your focus should be repurposing posts that went live more recently. For example, HypeAuditor collaborated with an influencer marketing expert —  Gordon Glenister — for a YouTube live webinar on their 2023 State of Influencer Marketing report.

Long Form Content 52

Long Form Content Content Content Creation Social Media 52

Bramework

NOVEMBER 3, 2023

Building a business is hard work — but it’s a good idea to build brand awareness as your first step in the long journey to success. ” Learning how to build a brand begins with the passion it took to get it started in the first place. Without awareness, a brand is lost in the mix of all the other brands in the market.

Brand Awareness 52

Brand Awareness Brand Blog Blogging 52

Neil Patel

FEBRUARY 23, 2023

For instance, you might look up a digital marketing agency, like Fresh Egg. Growing the reach of your page helps spread brand awareness and increase engagement from new potential customers. Introduce a webinar or PDF as a lead magnet that educates your customers about what you do and how you can help them.

Ads 104

Ads Advertising Text Copy 104

The Hoth

MARCH 14, 2023

As you can gather from those statistics, content does a lot more for your brand than generate more leads & sales. Search engines are the #1 way that users discover new websites, which is why SEO is such a big deal amongst digital marketers. If your website isn’t in Google’s index, it may as well not even exist.

Content Creation 98

Content Creation Content Social Media Content Creator 98

Buffer

OCTOBER 3, 2018

We recently teamed up with Tim Soulo , head of marketing and product strategy at Ahrefs , to discuss what the most successful businesses are doing to generate quality website traffic in 2018. Plus, it has had a huge impact on brand awareness and word-of-mouth marketing.” Digital Marketing, Buffer.

Social Media 52

Social Media Media Brand Awareness Landing Page 52

Neil Patel

MARCH 28, 2023

You’re paying for the extra emphasis; while that’s great if your goals include engagement or generating leads and sales, it’s not so great for discovery and brand awareness. Checklists, eBooks, whitepapers, webinars, and templates are just a few ideas you could try. My main lead magnet is a webinar. Placement #2.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Kristi Hines

JULY 14, 2021

Avangate – Select best-selling software titles that align with your content, drive web traffic and build brand awareness. AWIN – Our global affiliate marketing network empowers advertisers and publishers of all sizes to grow their businesses online. Affiliate Networks & Marketplaces. Sign up today!

Blogger 130

Blogger Content Creator Promotion Sales 130

ProBlogger

MARCH 13, 2017

For instance, you could share your expertise and knowledge with your audience through online courses and webinars or other e-products – they can be a great way for your blog to reach new audiences and make more money. In comparison to a control group, the ad had a 57% increase in ad recall, and brand awareness increased by 27%.

Brand 53

Brand Storytelling Banking Social Media 53

Smart Blogger

JUNE 9, 2023

In other words: A content marketing campaign is often a customer’s first interaction with you. What are the Benefits of Content Marketing? A successful content marketing program will also benefit all stages of the content marketing funnel. Improves Brand Awareness Say you were to launch a new yoga gear brand from scratch.

Content Marketing 75

Content Marketing Brand Awareness Marketing Content 75

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. You should set goals for your content each and every quarter.

Content 134

Content Content Creation Social Media Promotion 134

Bramework

AUGUST 10, 2022

I highly recommend that you stick to a few social networks at first to build your brand. 16 Powerful Steps to Build Brand Awareness for Your Business. You want to be a brand that provides your audience value. This is a new approach to digital marketing that some businesses do not quite get yet.

Social Media 52

Social Media Sales Media Landing Page 52

ContentWriters

JULY 26, 2023

In the digital marketing world, organic marketing is a key player. It’s about time we put it under the microscope to truly understand its mechanisms, goals, and key performance indicators (KPIs), as well as the incredible benefits it can bring to your brand. The benefits of organic marketing are worth the effort.

Marketing 52

Marketing Social Media Digital Marketing SEO 52