Neil Patel

JANUARY 8, 2021

If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform. That’s because Twitter lets you build a large following and gain the attention you need to boost brand awareness. More brand awareness = more searches about your company. Exposure is key.

Brand 145

Brand SEO Brand Awareness Promotion 145

Neil Patel

DECEMBER 18, 2020

That’s especially true considering the Geek app has been downloaded more than 10 million times on the Google Play Store alone. The Shopkick platform also helps you: Drive brand awareness Shift the market share from your competitors to your favor Encourage repeat purchases and increase customer lifetime value (CLV).

Social Media 145

Social Media Brand Awareness Retail Sales 145

Neil Patel

JANUARY 12, 2021

Many brands are using Boomerang to connect, engage, and drive brand awareness. Because this is a separate app from Instagram, you don’t have to worry about having a personal or business Instagram account to download it. You can simply download the app and install it directly on your iOS or Android device.

Social Media 117

Social Media Media Marketing Brand Awareness 117

Contently

DECEMBER 26, 2022

Here are some common engagement metrics you can use to showcase how your content impacts brand awareness. Every organization has different qualifiers, but some of the most common MQL actions are one or two of the following: Downloading a free gated eBook. Every boss for the last ten years has asked me that question.

Lead Generation 114

Lead Generation Content Brand Awareness Sales 114

Neil Patel

FEBRUARY 25, 2021

Include a URL to specific product pages of featured products or your mobile app download page. Here are some ways brands can use them to improve their results. What if you want to boost brand awareness and increase traffic to your website? Some brands use the carousel format to share their initiative.

Ads 116

Ads Landing Page Brand Awareness Social Media 116

Shorthand Content Marketing

NOVEMBER 29, 2024

They will suggest PPC, social media, brand awareness, Google reviews, Google local services ads, and a whole host of other confusing things that cost a lot of money. You can list this as a FAQ section or also offer it as a downloadable PDF. It doesn’t need to be super fancy, and it should be easy to read on a phone.

Content Marketing 52

Content Marketing Marketing Agency Content 52

Neil Patel

MARCH 23, 2021

You might even want to download them, by clicking on the ‘Download’ button. Google offers several options including sales, leads, traffic, and brand awareness. If you are a brick and mortar store, you’ll wan to choose “store visits” while an app company would choose “app downloads.”

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

OCTOBER 14, 2020

Goals of promoted videos for e-commerce businesses mostly come down to these three: Increasing brand awareness: -This essentially means if you make and sell, say, scarves, people looking to buy scarves know about you. In a YouTube survey, more than 90% of shoppers said they’d found new products and brands on the platform.

Promotion 135

Promotion Sales Brand Awareness Creativity 135

Neil Patel

NOVEMBER 9, 2021

Ideally, this interaction can drive your hashtag to trend, which can help enhance engagement and create brand awareness. Take a look at this hashtag initiative from the Denver Art Museum : Museum visitors shared photos on their social channels which the Museum then shared as UGC on their branded channels.

Social Media 145

Social Media Media Content Content Creation 145

Neil Patel

APRIL 20, 2021

They want to cast a larger net by advertising to new audiences, increasing their brand awareness, or adding inbound marketing to drive more people to their site, thus widening their funnel. That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad.

Marketing 145

Marketing Brand Awareness Retail Social Media 145

Contently

DECEMBER 13, 2022

Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. In today’s digital age, it most often means transitioning somebody from merely trusting your brand to showing some sort of interest in actually making a purchase.

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

Backlinko

JUNE 15, 2024

Source: Investor’s Business Daily Temu App Downloads Worldwide The number of Temu app downloads reached 165.12 In 2023, Temu downloads reached 337.73 Here’s a detailed breakdown of Temu monthly app downloads since September 2022: Date Temu App Downloads Worldwide September 2022 0.44 million in 2024 (as of April).

Retail 74

Retail Brand Awareness Consulting Sales 74

Neil Patel

MARCH 16, 2021

The top of the funnel is the stage of awareness. Your future customers are not aware of you yet, and your number one goal is to create brand awareness and educate prospects. How do you make people aware of your brand with PPC? Top of Funnel (TOFU) PPC Campaigns.

Brand Awareness 113

Brand Awareness Ads Keywords Sales 113

ContentWriters

NOVEMBER 2, 2022

Content marketing has long been recognized as one of the most effective ways to build brand awareness for your business. This type of marketing includes blogs, social media posts, videos, infographics, downloadable content, and more. Generate Brand Awareness. Generate Leads.

Sales 98

Sales Content Marketing Marketing Brand Awareness 98

Copywriter Collective

MARCH 7, 2025

Higher Engagement & Social Shares Video content is more likely to be shared on social media than text-based content, increasing organic reach and brand awareness. Having videos inside your blog post or on your website will improve your ranking and, subsequently, the chances of customers finding you.

Copywriter 52

Copywriter Copywriting Sales Script 52

Neil Patel

DECEMBER 15, 2021

Well, the result could be anything measurable, including: app installs ad views page clicks demo downloads ad clicks social media engagement sales. Unless you already have a strong presence online, you might not get enough people to take action, such as app downloads, to make results-based marketing work. You only pay for results.

IT 134

IT Marketing Digital Marketing Keywords 134

Neil Patel

DECEMBER 29, 2021

There’s considerable brand awareness and buying power on podcasts. While most podcast hosts give information on the number of downloads or retention, you may not be able to get more detailed information. Whether you’re a brand running a podcast or a solo creator, you may need to update your podcast down the line.

Management 111

Management Engineering Brand Awareness Publisher 111

Credible Content

SEPTEMBER 8, 2022

You want people to download your e-book. How many people downloaded the e-book after visiting that blog post? Increase brand awareness. You publish a blog post to get more subscribers for your newsletter. How many people subscribed after visiting that blog post in a month? The same is true for your landing page copy.

Writing 130

Writing Content Copywriting Copywriter 130

Neil Patel

JULY 25, 2019

This form of deep linking works the same way as standard linking does with the exception that it will direct users without the app to the download location. While a user is creating their order, they are able to download the mobile app for Android or iOS. That means nearly half of the new downloads will be lost.

Engineering 103

Engineering Advertising Ads Brand Awareness 103

Contently

DECEMBER 29, 2022

You can create a channel or group in your company’s messaging system where all new web-based or downloadable content is shared. Your KPIs will look different for building brand awareness, generating leads, driving sales, and retaining customers post-sale. Launch your promotion and distribution plans.

Publisher 136

Publisher Publishing Publishing Landing Page 136

Neil Patel

FEBRUARY 17, 2021

The required action can be anything from reading a blog post to downloading a resource or making a purchase. Direct response marketing is any marketing technique designed to elicit an immediate response from your target audience. It focuses on making things happen as soon as the prospect digests your marketing material.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Credible Content

JANUARY 21, 2023

You can increase your brand awareness and recognition. Just use something like “Reply now” or “Download our app” or even “Start saving money now”. You persuade more with your copywriting, you make more sales. You increase sales and revenue. You can effectively communicate the benefits of your product or service.

Persuasion 130

Persuasion Copywriter Copywriting Writing 130

Neil Patel

JULY 19, 2021

Whether you want to increase brand awareness, get more clicks to your website, generate sales , or boost downloads of your latest e-book, Instagram can help you reach a huge audience. There are multiple ways to advertise on Instagram, including in Stories , videos, IGTV, and Shopping ads. What Are Instagram’s Ad Formats?

Ads 145

Ads Advertising Entertainment Promotion 145

Neil Patel

JUNE 22, 2021

Awareness Goals. brand awareness reach. However, depending on your business type, you can also use it to: set up appointments answer questions share promotions nurture people to download an app. Choose Your Ad Objective. Next, determine what you want from your campaign by setting your ad objective. Consideration Goals.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

FEBRUARY 18, 2021

You should also promote tweets with links in them as they should drive more people to your website, downloadable content, or most recent blog post. You could gain valuable feedback, build brand awareness, and establish your authority on relevant topics.

Advertising 138

Advertising Promotion Ads Creativity 138

ContentWriters

MARCH 6, 2024

Are you seeking to expand brand awareness or generate leads? However, if there is a page, free download, service, or offer you want to link to, include it in your brief. General Content Brief Elements A general content brief clearly defines the following: Content goals and objectives. Target audience.

SEO 98

SEO Writing Content Brand Awareness 98

Credible Content

JUNE 23, 2023

It may be buying a product, signing up for your newsletter, downloading an e-book, or clicking a link. Through the consistent delivery of valuable and engaging content, direct response campaigns build your brand’s reputation as a trusted authority and foster customer loyalty. It has a sense of urgency.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Content Marketing Institute

APRIL 25, 2018

TIP: If your primary goals are brand awareness, traffic, or backlinks, forgo the gate altogether. It’s been downloaded thousands of times. Don’t miss an opportunity to share your research findings wide and far, even if you are focused on leads. And take advantage of this next opportunity …. Or, take this example from CoSchedule.

Projects 109

Projects Landing Page Editorial Brand Awareness 109

Neil Patel

APRIL 13, 2021

Advertising-based video on demand differs from TVOD and SVOD in that it is a monetization model that allows brands or companies to inject video advertising into existing (or soon to be existing) video content. VOD is commonly used exclusively as an online-content bank, but the term also encapsulates downloads and recorded DVRs.

Advertising 126

Advertising Ads Brand Awareness Banking 126

ContentWriters

MAY 10, 2023

Smart, Strategic Partnerships Spotify has continued to invest heavily in partnerships and collaborations with multiple recognizable brands, artists, and influencers, including Coca-Cola, Starbucks, and Nike, to create exclusive playlists and offers for their customers.

Marketing 105

Marketing Collaboration Social Media Hospitality 105

Neil Patel

NOVEMBER 10, 2021

Rather than using Snapchat ads , which require you to pay to reach an audience, you can leverage the audience you already have by sharing links to products, services, or downloadable assets you sell. While it might not result in a lot of sales right away, increasing brand awareness is crucial to driving sales.

Social Media 130

Social Media Promotion Brand Awareness Education 130

Bramework

AUGUST 20, 2023

Once you’ve got even a small number of email subscribers, you can start building brand awareness with your audience. Download Now for Engaging, High-Quality Posts ! 41 Incredible Benefits of Blogging (Why Content is Important) It works like this… Provide a free download , such as an e-book on your blog.

Blog 98

Blog Blogging Freelance Brand Awareness 98

Neil Patel

APRIL 23, 2019

Just like all of the other live platforms, it works similarly, but the whole purpose is to show off and promote your products so you can drive more brand awareness and sales. Step #1: Download the Amazon Live app. Log into your app store and download the Amazon Live app. But did you know about Amazon Live ?

Sales 111

Sales Promotion Brand Awareness SEO 111

Article Writing

OCTOBER 26, 2022

The second purpose of B2C copywriting is to build brand awareness. In today’s competitive marketplace, it’s not enough to just sell products or services—you need to make sure that people remember your brand when they’re ready to make a purchase.

Copywriter 89

Copywriter Copywriting Persuasion Brand Awareness 89

Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ad Copy FAQs.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

AUGUST 23, 2021

Examples of goals include: filling in a contact form making a purchase downloading an e-book any other activity relevant and crucial to your business’s success. This data is essential when creating brand awareness campaigns tailored for your target audience. Step 1: Set Up Google Analytics Goals.

Landing Page 145

Landing Page Digital Marketing Brand Awareness Management 145

Smart Blogger

FEBRUARY 13, 2023

Attention-Grabbing Introductory Video Video marketers use these videos to increase brand awareness by introducing site visitors to a company’s brand and all it has to offer. Encourage prospects to engage with your content by telling them who you are, what your brand mission is, and how you can help them.

Content Marketing 93

Content Marketing IT Marketing Brand Awareness 93