Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. It also leads to higher engagement rates, better ranking, and increased brand awareness.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Content Marketing Institute

MARCH 27, 2018

It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Following these steps will give you the best chance for success.

Recruitment 111

Recruitment Marketing Brand Awareness Editorial Team 111

Neil Patel

FEBRUARY 15, 2021

You can use it to drive traffic, revenue, and brand awareness. Create an Editorial Calendar for Your Social Media Marketing Strategy. Ask any of the most successful entrepreneurs, and many of them are likely to say an editorial calendar is one of the critical components of their content strategy.

Social Media 145

Social Media Media Marketing Agency 145

Neil Patel

JULY 28, 2021

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. Step #1: Define Your Goals for Your Content Strategy. Great content is created for a specific purpose , and this purpose needs to be clearly defined.

IT 141

IT Content Social Media Brand Awareness 141

Content Marketing Institute

FEBRUARY 20, 2018

Your differentiated editorial mission – your company’s unique perspectives and approach to creating content and how that distinguishes your content from your competitors. For example: Brand awareness: Are you struggling to penetrate a new market, launch a new product, or compete with a high-profile market leader?

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Content Marketing Institute

SEPTEMBER 21, 2018

Regardless, they improve brand awareness and make your future marketing efforts more impactful. HANDPICKED RELATED CONTENT: How to Know If Your Content Impacts Brand Awareness [Tools]. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Promotion 111

Promotion Brand Awareness Editorial Team Content 111

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Earned channels can drive brand awareness and boost your reputation. The downside is that any brand mentions on these platforms are controlled by other parties.

Content 114

Content Social Media Brand Awareness Promotion 114

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. Contently can help you build an effective multi-channel framework, placing strategy, creation, review, SEO analysis, editorial calendar, and measurement under one roof.

Editorial 93

Editorial Content Lead Generation Brand Awareness 93

Neil Patel

JUNE 22, 2021

Create an Editorial Calendar. An editorial calendar helps make your content marketing strategy low-stress and rewarding. The importance of an editorial calendar can’t be overemphasized. Every time someone sent a kiss to a friend, that person saw the Burberry logo, which increased Burberry’s brand awareness and engagement.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Content Marketing Institute

JANUARY 15, 2019

Saving your live video gives you the chance to take more editorial control over the broadcast to make changes and improve the quality. Going live on video is a surefire way of increasing your brand awareness and customer engagement. They expect a higher-quality video and presentation. Remember to test.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

Content Marketing Institute

SEPTEMBER 26, 2018

The goals of content marketing are simple: you build your brand awareness by personalizing your brand, you establish yourself as a thought leader in your industry, and you increase traffic to your website with each post by using SEO friendly keywords. Mariya Bentz , MBM Agency. Scott Aughtmon , Recession Solution.

Content Marketing 111

Content Marketing Marketing Content Content Creator 111

Content Marketing Institute

APRIL 25, 2018

TIP: If your primary goals are brand awareness, traffic, or backlinks, forgo the gate altogether. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Don’t miss an opportunity to share your research findings wide and far, even if you are focused on leads. Click To Tweet.

Projects 111

Projects Landing Page Editorial Brand Awareness 111

Content Marketing Institute

FEBRUARY 8, 2018

Native advertising can help you achieve the same goals for your other content such as increasing brand awareness, driving people to your website, and building your subscriber base. Her native advertising rivals the quality of the best editorial content in the world. Click To Tweet.

Advertising 111

Advertising Editorial Content Marketing Ads 111

Backlinko

APRIL 17, 2024

This helps local businesses increase their website traffic, drive more calls and in-person visits, and increase brand awareness. The top link building services we recommend include: Digitaloft Digitaloft is an SEO and PR agency that specializes in building high-quality editorial backlinks.

SEO 117

SEO Agency Collaboration Content Creation 117

Content Marketing Institute

FEBRUARY 6, 2018

Some of the most common goals marketers pursue through their content programs include: Brand awareness : Getting discovered by the right consumers. To execute on your strategy effectively, include team members and skills , tools and technologies , editorial processes , and media channels. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Content Marketing Institute

APRIL 23, 2018

Turn Your Strategy Into a Stellar Editorial Content Plan. Enhanced brand awareness or sentiment among potential customers? Here is a checklist for creating a simple editorial status report , which you can use to share key analytics and insights on an ongoing basis. Content Marketing Strategy Essentials.

Editorial 111

Editorial Social Media Content Marketing Brand Awareness 111

Content Marketing Institute

DECEMBER 25, 2018

Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc. Describe your ideal brand voice in three words. Audience engagement. Lead generation. Loyalty and evangelism.

Content Marketing 112

Content Marketing Marketing Content Editorial 112

Bramework

DECEMBER 21, 2023

In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Brand awareness starts with your website but does not end there. Building your brand takes a long time because you want people to recognize just about everything involved — fonts, colors, logo, etc.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

ContentWriters

MAY 29, 2024

Benefits of Brand Voice Consistency When your brand speaks with a consistent tone and style , it becomes more memorable and relatable, fostering stronger connections with your customers. Here are three essential benefits of maintaining a consistent brand voice.

Content Creation 64

Content Creation Brand Brand Awareness Content 64

Content Marketing Institute

JANUARY 28, 2019

They are not just SEO-focused teams driving brand awareness. And thus, we expand our mission, our editorial coverage, our teaching, and our learning as well. Supports every part of the customer’s journey. The content teams of tomorrow are not just top-of-the-funnel, sales enablement teams. Robert_Rose Click To Tweet.

Marketing 111

Marketing Government Content Content Creation 111

Article Writing

NOVEMBER 16, 2022

Could you give an overview of your involvement in the world of PropTech, and a bit about what you and the other Editorial Board members at Propmodo do? We asked John a few questions about thought leadership. John Jones, PropTech Thought Leader. Propmodo, is the most influential media source about the future of real estate.

IT 72

IT Editorial Contractor Utilities 72

Content Marketing Institute

JULY 24, 2018

1,000: Lunch with all our editorial team members – internal subject-matter experts. The next step would be audio as a regular new format in our editorial calendar and optimization of our best performing content for voice search. Research pays off in digital marketing fields, awareness, link gen, lead gen, etc.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

OCTOBER 8, 2017

They’re literally saying, “If (brand) does it, it must be worth trying.” The brand gets external links , a huge trust boost, and an increased brand awareness it probably doesn’t need (but never hurts). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content Creator 111

Content Creator Audience Script Content 111

BKA Content

FEBRUARY 25, 2023

Brand Awareness and Reputation Building An important benefit of online marketing for small businesses is that it helps to build your brand. You have multiple platforms in which to build your brand identity and voice. Most of the benefits of content marketing don’t come until months down the road.

Content Marketing 96

Content Marketing Marketing Content Content Creation 96

Intergrowth

APRIL 9, 2023

Targeting the right keywords helps the company or client to attract qualified leads and build brand awareness with the target audience. They manage the day-to-day operations of a company’s marketing department, directing content creators and overseeing marketing campaigns.

Content Creator 98

Content Creator Content Agency Social Media 98

The Hoth

MARCH 14, 2023

As you can gather from those statistics, content does a lot more for your brand than generate more leads & sales. Rather, you need to employ a meticulous strategy that entails forming a content creation team, setting clear goals, developing an editorial calendar, and then creating the content.

Content Creation 98

Content Creation Content Social Media Content Creator 98

Content Marketing Institute

OCTOBER 8, 2018

Don’t say “engagement” or “brand awareness.” Look at developing areas of the business – or your brand’s goals – for inspiration. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Ask these three powerful questions: What’s it for?

Marketing 112

Marketing Editorial Team Promotion Social Media 112

The Hoth

FEBRUARY 6, 2024

Here’s what your content plan should specify: Your content creation and distribution schedule The editorial calendar lets the whole team know when each piece of content will be created, published, and promoted. A video aimed at spreading brand awareness will look different than one created to drive conversions.

Content 94

Content Content Creation Keywords Promotion 94

Content Hacker

OCTOBER 25, 2022

86% of B2B marketers have used content marketing to successfully create brand awareness. B2B brands publishing 11+ blog posts per month receive 1.75x more leads than those publishing 6-10 blog posts. 66% of B2B brands increased their marketing budget from 2021 to 2022. B2C brands with 400+ blog posts get 2.5x

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Content Hacker

DECEMBER 16, 2023

You HAVE to drive traffic, strategically so, and build your brand awareness. For example, if your goal is to increase brand awareness, an SEO-focused content strategy can boost your website’s visibility on search engine results pages (SERPs). In my experience, producing content is half the job. Think of it as a map.

Content Marketing 52

Content Marketing Brand Awareness Marketing Content 52

Moz

JANUARY 28, 2021

Posted by amandamilligan If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. Sometimes people have full editorial calendars, or they just wrote about something recently similar. That happens. It certainly happens.

Brand Awareness 61

Brand Awareness Projects Writer Editorial 61

ProBlogger

APRIL 5, 2017

Adhere to an editorial calendar and style standards to ensure that your readers know exactly when they can expect to read new content in a style, tone, and voice that remains present and unchanged throughout all of your company’s endeavors. Once you have your blog up and running, make sure it functions consistently and concisely.

Blog 54

Blog Blogging Brand Awareness Editorial 54

Content Hacker

MARCH 2, 2023

Are you trying to increase brand awareness or generate more leads? For example, your editorial calendar can be where you track all content-related tasks such as topic ideas/research/writing/editing, etc., What do you want to achieve with this campaign? so nothing slips through the cracks.

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

Brafton

MAY 16, 2024

More people = more brand awareness = more business, right? Navigating Credibility and Editorial Standards Across Languages You may find that some languages are less strict about spelling variants or grammar rules than others, putting more responsibility on your marketing team to maintain editorial consistency.

Content Marketing 59

Content Marketing Marketing Content Manufacturing 59

Intergrowth

MARCH 5, 2023

It not only helps to raise brand awareness and boost your reputation, but it can also drive traffic to your website. Plus, it gives your customers and prospects a way to engage with your brand directly, which improves the customer experience. You need to build awareness around your brand.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Moz

JANUARY 28, 2019

Links are earned or editorially placed Editorial links are links added naturally by sites and pages that want to link to your website. These high quality, editorially earned votes are invaluable to building trust, authority, and rankings potential. Build resource pages Resource pages are a great way to build links.

SEO 51

SEO Brand Awareness Editorial Engineering 51

Kristi Hines

JULY 14, 2021

Avangate – Select best-selling software titles that align with your content, drive web traffic and build brand awareness. Whether you’re a blogger, editorial site or social influencer, our range of products and reporting work in tandem to capture revenue while delivering powerful insights about your content.

Blogger 130

Blogger Content Creator Promotion Sales 130