Content Marketing Institute

SEPTEMBER 7, 2018

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content.

Brand Awareness 112

Brand Awareness Brand Content Editorial Team 112

Content Marketing Institute

SEPTEMBER 21, 2018

Regardless, they improve brand awareness and make your future marketing efforts more impactful. HANDPICKED RELATED CONTENT: How to Know If Your Content Impacts Brand Awareness [Tools]. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Promotion 111

Promotion Brand Awareness Editorial Team Content 111

Content Marketing Institute

MARCH 27, 2018

It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Following these steps will give you the best chance for success.

Recruitment 111

Recruitment Marketing Brand Awareness Editorial Team 111

Content Marketing Institute

JANUARY 15, 2019

Going live on video is a surefire way of increasing your brand awareness and customer engagement. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Dedicate one landing page to your various media, from videos and podcasts to social media channels. Remember to test.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

Content Marketing Institute

OCTOBER 8, 2017

They’re literally saying, “If (brand) does it, it must be worth trying.” The brand gets external links , a huge trust boost, and an increased brand awareness it probably doesn’t need (but never hurts). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content Creator 111

Content Creator Audience Content Script 111

Content Marketing Institute

JULY 24, 2018

Promote successful team members into strategic roles & pay them well, says @KarlSakas #CMWorld Click To Tweet. 1,000: Lunch with all our editorial team members – internal subject-matter experts. Content marketing is a team sport and small gestures like this one go a long way towards creating great team spirit.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. These are usually smaller teams that become more mature and may evolve into the Performer model (directly above on the graph). There may be few or no owned media platforms at work.

Content Marketing 75

Content Marketing Marketing Content Editorial 75