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Having an editorialcontent strategy is key for the growth of your blog, website or brand this year. There are good and bad habits you should form when It comes to blogging. It’s important that your content be researched so that it fits your brand and your audience naturally. This takes strategy.
As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brandawareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Leverage Data Analytics Tools to Drive Your Decisions.
Define Your Goals and Objectives Before you start creating your inbound content strategy, it’s important to define your goals and objectives. Are you trying to increase brandawareness or generate more leads? A content calendar keeps you organized and accountable, so you can produce great content consistently.
The stats: 91% of B2B marketers use content marketing. 86% of B2B marketers have used content marketing to successfully create brandawareness. B2B brands publishing 11+ blog posts per month receive 1.75x more leads than those publishing 6-10 blog posts. B2C brands with 400+ blog posts get 2.5x
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Rather than pitching products or services directly… Content marketing aims to provide readers with informative and engaging content that builds trust and establishes the company as an authority in their industry. There are several key reasons why high-quality content marketing is so critical for brands today.
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With e-books you can utilize more creativity to produce simpler, more engaging content that can be both entertaining and informative. To write this long-formcontent, you conduct research or compile references on the subject to create a guide or eBook that goes into depth and demonstrates that you know what you are talking about.
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