Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Educational Videos. Educational videos are all about adding value to your audience. Stick with what you know.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Neil Patel

SEPTEMBER 1, 2021

Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. Now, it’s time to actually find those businesses online and generate brand awareness. The goal is to use content to build brand awareness and find new clients.

Content 144

Content Brand Awareness Collaboration Keywords 144

Contently

OCTOBER 11, 2022

Finally, marketers have one of the most difficult jobs when it comes to proving brand awareness, attributing prospect engagement to marketing spend, and showcasing the ROI that is directly derived from creative content. How much is the ROI for investment in expensive brand awareness campaigns?

Content 130

Content Brand Awareness Content Creator Education 130

ContentWriters

DECEMBER 6, 2024

Content writers create materials that inform, educate, or entertain specific audiences. According to the Content Marketing Institute’s Outlook for 2025 report , 87% of B2B marketers say content marketing helped build brand awareness in the last 12 months. What is Content Writing?

Content Writer 49

Content Writer Writer Portfolio Content 49

iWriter

NOVEMBER 13, 2024

Top funnel keywords drive traffic to your website and build brand awareness. These keywords focus on awareness and education. Top-of-the-funnel keywords attract a wide audience and build brand awareness. A skilled content writer can create engaging articles or blog posts around these keywords.

Keywords 52

Keywords Brand Awareness Landing Page Content Writer 52

Neil Patel

MARCH 16, 2021

Facebook video ads can educate your audience about a product’s value and drastically increase reach. Local Awareness Ads: Hoping to increase attendance for a free event or store opening? Local awareness ads are your new best friend. These ads drive brand awareness in specific regions, targeting users via location.

Ads 116

Ads Brand Awareness Advertising Education 116

Article Writing

MAY 15, 2023

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ?

Agency 105

Agency Content Marketing Marketing Brand Awareness 105

Neil Patel

APRIL 7, 2021

A thought leader could work with a marketing team to churn out high-quality blog posts, educational videos, and social media content. Improve Brand Awareness and Exposure. As you build brand awareness through paid ads, you could also attract opportunities to speak in conferences and events with your desired target audience.

Ads 116

Ads Marketing Brand Awareness Education 116

Neil Patel

MARCH 16, 2021

A prospect might need multiple interactions with your brand before making a decision. By connecting these touchpoints to your PPC campaigns, you can keep them engaged, educate them to make a decision, and avoid losing the sale. The top of the funnel is the stage of awareness. How do you make people aware of your brand with PPC?

Brand Awareness 113

Brand Awareness Ads Keywords Sales 113

iWriter

DECEMBER 9, 2024

Whether it’s driving traffic, generating leads, or educating your audience, your goals will guide the writer’s approach. Providing specific outcomes you expect, like increasing engagement or improving brand awareness, ensures the writer delivers relevant content.

Freelance 52

Freelance Writer Social Media Copy Persuasion 52

Content Marketing Institute

DECEMBER 12, 2018

In a recent CMI study , most marketers surveyed said they focus on top-of-funnel goals such as demand generation and brand awareness, while fewer said they focus on post-sale loyalty goals. consumers spend more on brands to which they feel loyal. consumers spend more on brands to which they feel loyal via @Accenture.

Content Marketing 108

Content Marketing Marketing Education Content 108

Neil Patel

FEBRUARY 3, 2023

Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. That means branding yourself by targeting both branded and nonbranded keywords. With search engines growing more people-first update after update, brand awareness is becoming increasingly important.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

Neil Patel

SEPTEMBER 17, 2021

Creator Studio comes with: Professional Dashboard : See your content performance and see educational content shared by Instagram. For example, you can: Respond to their first message with educational content related to their message. Send onboarding messages with educational messages to engage followers. Send upsell campaigns.

Engagement 145

Engagement Marketing Social Media Education 145

Neil Patel

FEBRUARY 19, 2021

With organic search, you’re making educated predictions on keywords that you think will do well for your brand, and then you’re building content against them. Next, choose the platforms that will serve your brand and your sales goals best. Here are some of the main differences. Paid ads take the guesswork out of keywords.

Social Media 145

Social Media Sales Media Retail 145

Neil Patel

SEPTEMBER 9, 2020

It might make them laugh, educate them, amaze them, shock them, or annoy them (or even a combination of these). It was produced with the aim of raising brand awareness. But in the modern world of SEO/marketing, brand awareness and link building are directly related, at least when it comes to online content.

SEO 142

SEO Landing Page Retail Brand Awareness 142

Neil Patel

FEBRUARY 11, 2021

Paid Social Media Increases Brand Awareness. If your marketing objective is to increase brand awareness, paid social media should be part of your strategy. Four in five LinkedIn members drive business decisions , and on average, it only costs about $2 per click more to reach a senior decision-maker than a junior employee.

Social Media 143

Social Media Media Brand Awareness Advertising 143

Neil Patel

MARCH 17, 2021

What’s more, despite the growing cost of college tuition, Gen Z are better educated than earlier generations. Also, they’re the most educated generation in history and more comfortable with technology than their parents. You might think your online presence should be geared toward selling your product and building brand awareness.

Ads 145

Ads Advertising Social Media Recruitment 145

ContentWriters

FEBRUARY 15, 2023

Social media marketing can be an excellent way to increase brand awareness, drive website traffic, grow brand authority, develop trust and ultimately earn leads and sales. Instagram is a great option for e-commerce brands or organizations that have a visual or potentially educational aspect to their business.

Social Media 105

Social Media Media Brand Awareness Marketing 105

Credible Content

FEBRUARY 9, 2023

Marketers also use email sequences to educate their prospective customers and clients. For example, a project management company can send out a series of emails educating people on how to manage the various aspects of their projects. The metrics can be as diverse as you want. Take for example, ChatGPT.

Writing 130

Writing Copywriter Copywriting Education 130

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. Every brand needs a content marketer. It also leads to higher engagement rates, better ranking, and increased brand awareness.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Neil Patel

NOVEMBER 24, 2020

If it’s someone in the education industry, then make your case studies about your university customers. Explain how the case study will help them by increasing brand awareness and link opportunities. Write About Someone Your Ideal Customer Can Relate To. Do you know who your ideal customer is ?

Manufacturing 145

Manufacturing Healthcare Brand Awareness Text 145

ContentWriters

NOVEMBER 2, 2022

Content marketing has long been recognized as one of the most effective ways to build brand awareness for your business. Generate Brand Awareness. An effective sales-generating content strategy must adhere to all parts of the buying journey (awareness, consideration, and conversion.) Generate Website Traffic.

Sales 98

Sales Content Marketing Marketing Brand Awareness 98

Grammarly

AUGUST 30, 2023

These can be learned through various means, including education, training, life experience, and practice. How to gain a skill set There are many ways to gain a skill set, including these: Education Education is one of the most traditional ways to gain a skill set. Training Training is another way to gain a skill set.

Healthcare 111

Healthcare Finance Education Communication 111

Content Marketing Institute

MAY 14, 2018

Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. It’s also important to sell the execs on your vision by sharing the goals – how much will it increase brand awareness, engagement, profitability, or product awareness?

Marketing 111

Marketing Brand Awareness Storytelling Agency 111

Bramework

DECEMBER 21, 2023

3 – Generates Interest Blogging is a balance between educating your audience and writing about how your offering or service can help them. Crafting your blog so that it educates your audience 75% of the content and 25% offers links to your services, team or offerings is key. Which one do you feel would work better?

Blogging 98

Blogging Blog Brand Awareness Search Engine Optimization 98

Neil Patel

OCTOBER 14, 2020

Goals of promoted videos for e-commerce businesses mostly come down to these three: Increasing brand awareness: -This essentially means if you make and sell, say, scarves, people looking to buy scarves know about you. In a YouTube survey, more than 90% of shoppers said they’d found new products and brands on the platform.

Promotion 135

Promotion Sales Brand Awareness Creativity 135

The Hoth

FEBRUARY 18, 2025

The 3 main goals of digital PR campaigns are: Generate backlinks for better SEO Boost the brands credibility and online reach Introduce the brand to new audiences Now, lets take a look at the primary components of successful digital PR campaigns. Webinars and live virtual events.

SEO 59

SEO Storytelling Social Media Education 59

Content Marketing Institute

SEPTEMBER 21, 2018

Regardless, they improve brand awareness and make your future marketing efforts more impactful. Have a clear purpose for creating content (whether that’s educating readers, breaking down myths and misconceptions, or something else). HANDPICKED RELATED CONTENT: How to Know If Your Content Impacts Brand Awareness [Tools].

Promotion 111

Promotion Brand Awareness Editorial Team Content 111

Neil Patel

FEBRUARY 16, 2021

Content marketing can have different goals (which might include making sales), but focuses on less direct goals, like educating, amusing, or building brand awareness. If it doesn’t educate, stress a benefit, or build a connection, it needs to go. Copywriting is content directly aimed at making sales.

Copywriter 145

Copywriter Copywriting Landing Page Copy 145

Content Marketing Institute

NOVEMBER 12, 2018

Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. In general, the initial sales stage starts when prospects express interest in knowing more about your products, which can be part of the education phase of the customer journey.

Sales 111

Sales Content Marketing Marketing Content 111

The Hoth

FEBRUARY 15, 2023

Building brand awareness is a gigantic part of this, as the more trusted & recognizable you can make your brand, the easier it will be to make your SaaS products stand out from the rest. It is because the user is making educational inquiries. The good news? What makes it TOFU? Middle-of-the-funnel (MOFU).

Marketing 102

Marketing Education Brand Awareness Keywords 102

Content Marketing Institute

NOVEMBER 2, 2017

Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? REI, according to Eric, aims to become the Khan Academy or Linda.com of outdoor education. REI proves how-to #content can create and retain loyal customers, says @HessinSeattle. Click To Tweet.

Brand Awareness 111

Brand Awareness Content Retail Content Marketing 111

The Hoth

MARCH 11, 2025

This means the user wants to educate themselves on a new topic (or learn skills). These types of keywords are best for raising brand awareness and building trust with your customers. Whenever a search user is trying to learn something by searching for a keyword, it has informational intent.

Keywords 59

Keywords Digital Marketing Content Creation Agency 59

BKA Content

SEPTEMBER 25, 2023

SEO Blogs Create Brand Awareness Posting new and original content on an ongoing basis sets you apart from your competitors. When people more regularly visit your website for the information they need, it builds brand awareness. It helps to do more than provide information about your products and services.

Website 105

Website SEO Search Engine Optimization Brand Awareness 105

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. Paid search ads are a really effective way to build brand awareness and drive sales for e-commerce businesses. E-commerce Marketing Vs. E-commerce Advertising.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Contently

DECEMBER 26, 2022

Here are some common engagement metrics you can use to showcase how your content impacts brand awareness. Once you have data to make educated assumptions, you can use this information to power your content strategy. But what do they really tell us about the impact that content has on the business? Are you meeting their needs?

Lead Generation 112

Lead Generation Content Brand Awareness Sales 112

Credible Content

JUNE 23, 2023

Although it may inform and educate, that is not the primary purpose. The primary purpose of a business website is to educate and inform. Through the consistent delivery of valuable and engaging content, direct response campaigns build your brand’s reputation as a trusted authority and foster customer loyalty.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130