CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. The brand created a dedicated Facebook page for the campaign and published engaging content that built anticipation around the day Felix jumped.

Social Media 126

Social Media Media Marketing Storytelling 126

Contently

OCTOBER 11, 2022

It’s an omnichannel experience, and content marketers must rise to the challenge of communicating with their target audience in a personalized, meaningful way to engage and delight them. Their interest, following, engagement, and (hopefully) conversion to a customer. The reward? Leverage AI to connect with individual consumers.

Content 130

Content Brand Awareness Content Creator Education 130

iWriter

NOVEMBER 13, 2024

A skilled content writer can create engaging articles or blog posts around these keywords. Top funnel keywords drive traffic to your website and build brand awareness. These keywords focus on awareness and education. Top funnel keywords require a focus on content that informs and engages.

Keywords 52

Keywords Brand Awareness Landing Page Content Writer 52

Contently

OCTOBER 15, 2024

Demographic targeting — Targeting based on factors like age, gender, income, and education. Retargeted campaigns Amazon uses retargeting campaigns to engage customers with abandoned carts. Geographic targeting — Targeting based on location, such as city, state, or country.

Advertising 74

Advertising IT Landing Page Ads 74

Neil Patel

OCTOBER 7, 2021

Here are six ways you can use written mistakes to your advantage when engaging in paid advertising. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. Great Way to Fan the Flames of a Viral Brand Awareness Campaign. Poke Fun at Previous Mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

SEPTEMBER 1, 2021

Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. Now, it’s time to actually find those businesses online and generate brand awareness. The goal is to use content to build brand awareness and find new clients. They’re busy people.

Content 144

Content Brand Awareness Collaboration Keywords 144

Smart Blogger

JANUARY 15, 2024

Are you looking to boost your Instagram engagement? Navigating the world of Instagram can sometimes feel like trying to solve a complex puzzle, but in this guide, you’ll discover must-try hacks that provide practical, actionable strategies to help you bump up your engagement. What is Instagram Engagement?

Engagement 73

Engagement Social Media Utilities Brand Awareness 73

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Better engagement on your social media posts? Educational Videos. Let’s take a look at the statistics. More sales?

Marketing 145

Marketing Social Media Brand Awareness Education 145

Neil Patel

MARCH 16, 2021

Page Post Engagement Ads : Reach a larger audience beyond your business’ Facebook page by using this tactic. These ads help you drive engagement on specific posts , stretching reach. By generating more activity on your posts, you gain more likes and followers who react positively to your brand or content. Conclusion.

Ads 116

Ads Brand Awareness Advertising Education 116

iWriter

DECEMBER 9, 2024

Whether it’s driving traffic, generating leads, or educating your audience, your goals will guide the writer’s approach. Providing specific outcomes you expect, like increasing engagement or improving brand awareness, ensures the writer delivers relevant content.

Freelance 52

Freelance Writer Social Media Copy Persuasion 52

Smart Blogger

JUNE 21, 2023

Unsure about social media engagement? Imagine effectively engaging with your audience, like enjoying a friendly chat over coffee. Understanding the Essence of Social Media Engagement Imagine inviting guests to a party but not mingling with them; disappointing, right? That’s what social media without engagement feels like.

Social Media 77

Social Media Engagement Media IT 77

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. Every brand needs a content marketer. This is content that’s helpful to both your brand and its audience.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Neil Patel

SEPTEMBER 9, 2020

It might make them laugh, educate them, amaze them, shock them, or annoy them (or even a combination of these). It was produced with the aim of raising brand awareness. But in the modern world of SEO/marketing, brand awareness and link building are directly related, at least when it comes to online content.

SEO 142

SEO Landing Page Retail Brand Awareness 142

Buffer

JULY 27, 2021

You have to think of what to post, create a graphic, write a caption, choose hashtags, post the content, and engage with your audience in the comments—and then do it all again, and again, and again. Your content should educate, entertain, or sell. Screenshot of Shopify 's Instagram profile.

Social Media 127

Social Media Media Content Creation Entertainment 127

Credible Content

FEBRUARY 9, 2023

Marketers also use email sequences to educate their prospective customers and clients. For example, a project management company can send out a series of emails educating people on how to manage the various aspects of their projects. You automate a drip campaign, and you also automate an email sequence. Take for example, ChatGPT.

Writing 130

Writing Copywriter Copywriting Education 130

Neil Patel

OCTOBER 17, 2020

Moreover, you won’t get any revenue or engagement for your business. The bot can like several pictures in quick succession, tipping off Instagram users that you aren’t really engaging with them. The bot cannot identify accounts who are bots, brand ambassadors, or inactive accounts. You’ll Have Mismatched Engagement.

Social Media 145

Social Media Entertainment Engagement Education 145

Neil Patel

FEBRUARY 11, 2021

Paid Social Media Increases Brand Awareness. If your marketing objective is to increase brand awareness, paid social media should be part of your strategy. These posts have higher-than-average engagement rates. In that context, it’s actually fantastic value. For instance: 20.7 Conclusion.

Social Media 143

Social Media Media Brand Awareness Advertising 143

ContentWriters

FEBRUARY 15, 2023

Social media marketing can be an excellent way to increase brand awareness, drive website traffic, grow brand authority, develop trust and ultimately earn leads and sales. But the growing social media user base and engagement time marks a considerable opportunity for non-commerce businesses as well.

Social Media 105

Social Media Media Brand Awareness Marketing 105

Neil Patel

FEBRUARY 3, 2023

Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. Customers can learn which product is best for them by participating in an engaging and immersive experience of trying on the “verch” (visual merch) before making a purchase. This will help you stand out from competitors.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

Article Writing

MAY 15, 2023

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. When 72% of marketers show increases in engagement and the number of leads from digital content marketing, why not start looking for that ideal partner?

Agency 105

Agency Content Marketing Marketing Brand Awareness 105

Neil Patel

NOVEMBER 24, 2020

If it’s someone in the education industry, then make your case studies about your university customers. Consider adding multi-media elements in addition to written content, such as videos, PDFs, and images to mix it up and make the content more engaging. Write About Someone Your Ideal Customer Can Relate To. Include Real Numbers.

Manufacturing 145

Manufacturing Healthcare Brand Awareness Text 145

Neil Patel

MARCH 16, 2021

A prospect might need multiple interactions with your brand before making a decision. By connecting these touchpoints to your PPC campaigns, you can keep them engaged, educate them to make a decision, and avoid losing the sale. The top of the funnel is the stage of awareness. Top of Funnel (TOFU) PPC Campaigns.

Brand Awareness 113

Brand Awareness Ads Keywords Sales 113

Credible Content

JUNE 23, 2023

Although it may inform and educate, that is not the primary purpose. Schwartz: “Direct response copywriting is the art of communicating a product’s unique selling proposition in a way that engages the prospect’s attention, creates desire, and compels them to take action. It has a sense of urgency.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

The Hoth

FEBRUARY 18, 2025

The 3 main goals of digital PR campaigns are: Generate backlinks for better SEO Boost the brands credibility and online reach Introduce the brand to new audiences Now, lets take a look at the primary components of successful digital PR campaigns. Visual content like infographics and videos. Webinars and live virtual events.

SEO 59

SEO Storytelling Social Media Brand Awareness 59

Neil Patel

OCTOBER 14, 2020

Goals of promoted videos for e-commerce businesses mostly come down to these three: Increasing brand awareness: -This essentially means if you make and sell, say, scarves, people looking to buy scarves know about you. In a YouTube survey, more than 90% of shoppers said they’d found new products and brands on the platform.

Promotion 135

Promotion Sales Brand Awareness Creativity 135

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Measure Engagement to Assess Thought Leadership & Buyer Intent. We all know that engagement is good.

Lead Generation 112

Lead Generation Content Brand Awareness Sales 112

Neil Patel

NOVEMBER 10, 2021

Use Snapchat to share funny or engaging content at least 70 percent of the time, then use the remaining posts to share your products or services. Snapchat Spotlight is a collection of some of the most engaging Snaps from users from all over the world. Just remember, to be effective, your content needs to be interesting and engaging.

Social Media 130

Social Media Promotion Brand Awareness Education 130

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Publishing content on your own site may not be enough to get the level of engagement you want. Blog Engage.

Promotion 111

Promotion Brand Awareness Editorial Team Content 111

Content Marketing Institute

DECEMBER 12, 2018

In a recent CMI study , most marketers surveyed said they focus on top-of-funnel goals such as demand generation and brand awareness, while fewer said they focus on post-sale loyalty goals. consumers spend more on brands to which they feel loyal. consumers spend more on brands to which they feel loyal via @Accenture.

Content Marketing 109

Content Marketing Marketing Content Education 109

Neil Patel

APRIL 7, 2021

A thought leader could work with a marketing team to churn out high-quality blog posts, educational videos, and social media content. Improve Brand Awareness and Exposure. As you build brand awareness through paid ads, you could also attract opportunities to speak in conferences and events with your desired target audience.

Ads 116

Ads Marketing Brand Awareness Education 116

Neil Patel

DECEMBER 4, 2020

It’s typically located outside the businesses’ main website or brand URL. Brands have used microsites for marketing campaigns or brand awareness. Many brands create microsites so their target audiences can focus on one particular event, campaign, or content. Interactive Microsites.

Social Media 141

Social Media Collaboration Architecture Creativity 141

Bramework

DECEMBER 21, 2023

3 – Generates Interest Blogging is a balance between educating your audience and writing about how your offering or service can help them. Crafting your blog so that it educates your audience 75% of the content and 25% offers links to your services, team or offerings is key. Which one do you feel would work better?

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Neil Patel

FEBRUARY 19, 2021

With organic search, you’re making educated predictions on keywords that you think will do well for your brand, and then you’re building content against them. Next, choose the platforms that will serve your brand and your sales goals best. Next, include a high-quality, engaging image (or two) or a video.

Social Media 145

Social Media Sales Media Retail 145

Content Marketing Institute

MAY 14, 2018

Brand engagement, direct response? Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. To help craft your video strategy (and get executive buy-in ), answer these seven questions: Has your organization used video?

Marketing 112

Marketing Brand Awareness Storytelling Agency 112

Neil Patel

JUNE 22, 2021

It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. Segment Audience to Increase Engagement. Before you can create successful, engaging, and overall great content, you’ve got to know your audience very well.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Smart Blogger

FEBRUARY 13, 2023

Video content marketing is the process of creating valuable and engaging videos that attract, nurture, and convert business leads. It enables you to effectively reach, engage, nurture, and convert your target audience for the following reasons: 1. Then make sure to hold their attention throughout the video with engaging visuals.

Content Marketing 93

Content Marketing IT Marketing Brand Awareness 93

Content Marketing Institute

NOVEMBER 2, 2017

Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? REI, according to Eric, aims to become the Khan Academy or Linda.com of outdoor education. REI proves how-to #content can create and retain loyal customers, says @HessinSeattle. Click To Tweet.

Brand Awareness 111

Brand Awareness Content Retail Content Marketing 111