Neil Patel

DECEMBER 13, 2021

While it would be nice to run a brand awareness campaign, many small businesses don’t have the budget to do so. They compared results to an overly pushy, “sales style” form of copy and saw a drastic difference. Introduce a webinar or PDF as a lead magnet that educates your customers about what you do and how you can help them.

Ads 126

Ads Sales Social Media Advertising 126

Content Hacker

APRIL 20, 2023

Can content marketing help increase sales? This builds trust and affinity with your audience, which can translate to sales. This builds trust and affinity with your audience, which can translate to sales. Ultimately, you’ll understand why we can answer the question “Can content marketing help increase sales?”

Sales 89

Sales Content Marketing Marketing Content 89

Neil Patel

OCTOBER 7, 2021

Great Way to Fan the Flames of a Viral Brand Awareness Campaign. The conversation around your first paid ad mistake is a spark you can fan into a blazing brand awareness inferno. No matter how much you may try and educate people about the correct spelling of your brand name, you’ll always find those who still misspell it.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

CoSchedule

JANUARY 27, 2023

They created a unique brand image for themselves that resonated with the target buyers. The brand grew social proof so people could trust it, helping increase sales. The take-home message here is simple: don’t be afraid to show your brand personality, voice, and values. The takeaways?

Social Media 126

Social Media Media Marketing Storytelling 126

iWriter

NOVEMBER 13, 2024

Top funnel keywords drive traffic to your website and build brand awareness. Using bottom-funnel keywords helps your content appear at the right moment in a customer’s journey, leading to higher conversion rates and more sales. These keywords focus on awareness and education.

Keywords 52

Keywords Brand Awareness Landing Page Content Writer 52

Neil Patel

MARCH 16, 2021

Facebook video ads can educate your audience about a product’s value and drastically increase reach. Local Awareness Ads: Hoping to increase attendance for a free event or store opening? Local awareness ads are your new best friend. These ads drive brand awareness in specific regions, targeting users via location.

Ads 116

Ads Brand Awareness Advertising Education 116

Smart Blogger

JUNE 13, 2023

These goals could be anything from boosting brand awareness to driving sales or conversions. ” Right off the bat, imagine a boost in brand awareness , engagement, and conversion rates. Think bigger audience, better reach, and, best of all, booming sales. More sales? Greater brand visibility?

Digital Marketing 76

Digital Marketing Sales Marketing Social Media 76

Neil Patel

MARCH 16, 2021

However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. With PPC campaigns, the action is sales.

Brand Awareness 113

Brand Awareness Ads Keywords Sales 113

Neil Patel

FEBRUARY 16, 2021

Today, I’ll walk you through how to write killer copy that doesn’t just make your product or service look awesome; it’s going to actually drive sales. Copywriting is content writing with the direct goal of making a sale. Copywriting is content directly aimed at making sales. What, Exactly, Is Copywriting?

Copywriter 145

Copywriter Copywriting Landing Page Copy 145

Neil Patel

FEBRUARY 11, 2021

In other words, for every 100 interactions with your Facebook ad, nine will convert into a lead or sale. Paid Social Media Increases Brand Awareness. If your marketing objective is to increase brand awareness, paid social media should be part of your strategy. In that context, it’s actually fantastic value.

Social Media 143

Social Media Media Brand Awareness Advertising 143

Neil Patel

SEPTEMBER 1, 2021

Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. If your content doesn’t resonate with your audience, they won’t move through your sales funnel. Now, it’s time to actually find those businesses online and generate brand awareness.

Content 144

Content Brand Awareness Collaboration Keywords 144

ContentWriters

FEBRUARY 15, 2023

Social media marketing can be an excellent way to increase brand awareness, drive website traffic, grow brand authority, develop trust and ultimately earn leads and sales. Instagram is a great option for e-commerce brands or organizations that have a visual or potentially educational aspect to their business.

Social Media 105

Social Media Media Brand Awareness Marketing 105

Neil Patel

FEBRUARY 10, 2021

These are the goals of your sales funnel. If you have a website and a business, you can measure and create a sales funnel that converts, even if you’re starting from scratch. The Basics of a Successful Sales Funnel. A sales funnel is simply a series of steps that you design to guide visitors toward a buying decision.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Contently

DECEMBER 26, 2022

Here are some common engagement metrics you can use to showcase how your content impacts brand awareness. Once you have data to make educated assumptions, you can use this information to power your content strategy. Sales and marketing teams must work together to identify the criteria for an MQL and SQL.

Lead Generation 112

Lead Generation Content Brand Awareness Sales 112

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. More sales? Educational Videos. Educational videos are all about adding value to your audience. A higher CTR

Marketing 145

Marketing Social Media Brand Awareness Education 145

Neil Patel

MARCH 17, 2021

What’s more, despite the growing cost of college tuition, Gen Z are better educated than earlier generations. You should absolutely use diverse models and messaging, but don’t latch onto Black History Month or International Women’s Day to promote your latest flash sale. ” Say you’re in fashion e-commerce. Zoomers disagree.

Ads 145

Ads Advertising Social Media Recruitment 145

Neil Patel

SEPTEMBER 9, 2020

It might make them laugh, educate them, amaze them, shock them, or annoy them (or even a combination of these). It was produced with the aim of raising brand awareness. But in the modern world of SEO/marketing, brand awareness and link building are directly related, at least when it comes to online content.

SEO 142

SEO Landing Page Retail Brand Awareness 142

Neil Patel

JANUARY 31, 2022

If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. Advertising comes into play once they actually recognize your brand.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

The Hoth

MARCH 11, 2025

traffic, leads, and sales). This means the user wants to educate themselves on a new topic (or learn skills). These types of keywords are best for raising brand awareness and building trust with your customers. This is because AI has the ability to predict trending keywords before they peak in popularity.

Keywords 59

Keywords Digital Marketing Content Creation Agency 59

Credible Content

JUNE 23, 2023

Although it may inform and educate, that is not the primary purpose. ” and has a button that says “Buy Now” A sales email that says “You’re Invited to an Exclusive Webinar with ABC Expert” and explains how the webinar will help readers solve their problem and what they will learn from it. .”

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Neil Patel

NOVEMBER 10, 2021

Can your business also leverage Snapchat to drive sales and increase your bottom line? Promote Your Own Products or Services to Increase Sales. This can help expand your reach on Snapchat, and drive sales. Users don’t come to Snapchat to watch ads; they want to be informed, educated, and amused. Yes, it can.

Social Media 130

Social Media Promotion Brand Awareness Education 130

Content Marketing Institute

NOVEMBER 2, 2017

Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? REI, according to Eric, aims to become the Khan Academy or Linda.com of outdoor education. Post-purchase content increases sales with new customers. Click To Tweet.

Brand Awareness 111

Brand Awareness Content Retail Content Marketing 111

Content Marketing Institute

DECEMBER 12, 2018

In a recent CMI study , most marketers surveyed said they focus on top-of-funnel goals such as demand generation and brand awareness, while fewer said they focus on post-sale loyalty goals. consumers spend more on brands to which they feel loyal. consumers spend more on brands to which they feel loyal via @Accenture.

Content Marketing 109

Content Marketing Marketing Content Education 109

The Hoth

FEBRUARY 15, 2023

In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. Complicated sales cycles The sales funnel for a SaaS company is very complex, and it requires creating a boatload of content for various funnel stages. The good news?

Marketing 102

Marketing Education Brand Awareness Keywords 102

Neil Patel

NOVEMBER 24, 2020

If it’s someone in the education industry, then make your case studies about your university customers. So you doubled a website’s traffic or sales, right? ” Don’t worry about giving away your secrets — the goal is to establish your brand as an industry leader and you need to show you know your stuff.

Manufacturing 145

Manufacturing Healthcare Brand Awareness Text 145

Kristi Hines

JUNE 27, 2021

Do you want to add some marketing education to your resume ? Conversion Rate Optimization Specialist – As a Certified Conversion Rate Optimization Specialist, you are uniquely qualified to help brands convert their existing traffic into even more leads and sales. For Ahrefs users only. Association of National Advertisers.

Digital Marketing 130

Digital Marketing Consulting Search Engine Optimization Marketing 130

Content Marketing Institute

SEPTEMBER 26, 2018

Among the benefits – shorter sales cycle (no. We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. How does marketing without talking about or promoting our product/service help us create leads and sales? 4), complement to paid advertising (no.

Content Marketing 111

Content Marketing Marketing Content Content Creator 111

Grammarly

AUGUST 30, 2023

These can be learned through various means, including education, training, life experience, and practice. How to gain a skill set There are many ways to gain a skill set, including these: Education Education is one of the most traditional ways to gain a skill set. Training Training is another way to gain a skill set.

Healthcare 111

Healthcare Finance Education Communication 111

Neil Patel

JUNE 22, 2021

It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. That might mean enrolling in a content marketing course to further your education, or, it might simply mean reading extensively to stay on top of trends.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Contently

DECEMBER 13, 2022

For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Not every piece of content is meant to drive a sale or even generate a lead. Email: Open rate, click-through rate.

Storytelling 116

Storytelling Engagement Landing Page Long Form Content 116

Bramework

DECEMBER 21, 2023

3 – Generates Interest Blogging is a balance between educating your audience and writing about how your offering or service can help them. One of the beautiful benefits of blogging is that it is a portal to the world without coming off as a cheesy sales pitch. Brand awareness starts with your website but does not end there.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Smart Blogger

FEBRUARY 13, 2023

To do it successfully, you must: Understand your audience’s needs, problems, and goals Create videos that address their needs at every stage of the sales funnel Promote your videos so they reach your target audience Getting started with video content marketing can be challenging. How Do They Search for Solutions to Their Problems?

Content Marketing 93

Content Marketing IT Marketing Brand Awareness 93

Article Writing

OCTOBER 26, 2022

This can include writing website content, creating sales materials, or crafting email marketing campaigns. The goal of B2B copywriting is to generate leads and sales for the business. . Most B2B copywriting revolves around creating content that educates potential customers about the products or services offered by the business.

Copywriter 89

Copywriter Copywriting Persuasion Brand Awareness 89

Freelance Writing Jobs

JANUARY 22, 2023

They’re designed with one goal—to increase conversions and secure a potential sale. For products or services like this that require a consultative sales process, it’s prudent to try and answer any questions the user might have within your copy. But the main mistake most blogs make is being too sales-heavy in their writing style.

Writing Style 107

Writing Style Script Landing Page Writing 107

ContentWriters

FEBRUARY 8, 2023

Product Review Videos Making a video review of your product is an easy way to educate potential buyers on what you have to offer and why it will be valuable to them. They create brand awareness, increase website traffic, and improve sales. This prevents them from having to start yet another lengthy email thread.

Marketing 115

Marketing Social Media Brand Awareness Promotion 115

Smart Blogger

MAY 8, 2023

In short, copywriters make the sales and marketing process come alive — they are its voice. Writing for businesses is much different than writing for individual consumers: Business sales material is often stuffy and boring. The B2B sales process is typically very long. Sales are an indirect result.

Copywriter 79

Copywriter Copywriting Brand Awareness Social Media 79

Neil Patel

JULY 1, 2021

As consumers become savvier, content continues to play a vital role in educating and converting consumers. For example, if you are publishing blogs to support a new launch or annual sale. Seasonal content and key sales dates. According to Bill Gates, “Content is King.” That was true in 1996, and it continues to be true today.

Editorial 145

Editorial Content Creative Director Content Creation 145