How to Evolve Your Storytelling for Better Engagement and Conversion
Contently
DECEMBER 13, 2022
But before you start creating content for a campaign, you first need to identify the purpose of each clearly. Creating Content for Engagement vs. Conversion. Not every piece of content is meant to drive a sale or even generate a lead. And before they do, they need to trust your brand as a thought leader in the market.
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