Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

Engagement 52

Engagement Audience Content Storytelling 52

Moz

JANUARY 12, 2021

Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! Firstly, I talked about the way that users interact with the results, what are they clicking on, how are they engaging with pages they find. User engagement.

SEO 59

SEO Keywords Brand Agency 59

Credible Content

JUNE 2, 2023

Content-rich websites improve user engagement and reduce bounce rates. Higher engagement, conversions, and monetization opportunities result from increased search engine traffic. Amplifies engagement, shares, and backlinks. Capable of captivating and engaging readers. Contributes to overall online presence.

Publisher 130

Publisher Publishing Publishing Blog Post 130

Neil Patel

AUGUST 31, 2021

Ramping up your social media marketing efforts can help you reach new users, develop brand awareness and increase website traffic. Think about how you’d present your brand in real life when you meet an individual for the first time. I wrote a detailed guide to increasing social media followers and boosting engagement.

Website 145

Website SEO Recruitment Brand Awareness 145

Contently

OCTOBER 23, 2024

” From the lens of the funnel, the buyers start at the brand awareness stage (at the top of the funnel), then become mid-funnel leads, and eventually make a sale or purchase. That means you have to engage in a thoughtful and direct manner that is specific to them. What is at the heart of these unique segmentation patterns?

Content 93

Content Persuasion Content Creation Sales 93

Credible Content

JUNE 23, 2023

Schwartz: “Direct response copywriting is the art of communicating a product’s unique selling proposition in a way that engages the prospect’s attention, creates desire, and compels them to take action. It involves understanding the prospect’s needs, addressing objections, and presenting a compelling offer.”

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Credible Content

MAY 29, 2023

Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels. Engaging and Persuasive Content Copywriting helps you create content that grabs attention and keeps readers engaged.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

JUNE 2, 2021

YouTube was hoping to present itself as a valuable advertising platform, but its original approach to advertising severely limited the effectiveness and efficiency of brand marketing efforts. No brand wants to waste precious time and money selling to viewers who simply aren’t interested. Brand Awareness: Non-Skippable Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Credible Content

FEBRUARY 9, 2023

A drip campaign is used to keep recipients engaged when you offer valuable information and timely updates, and the same thing is achieved by email sequences. With an email sequence you can keep your leads engaged, positively contribute to their inbox, and remain in front of them over a long period. Should you be formal or informal?

Writing 130

Writing Copywriter Copywriting Education 130

Bramework

FEBRUARY 13, 2024

Reach new audiences and new influencers Increase your brand awareness Bridge relationships to new partnerships Helps boost your social media efforts At Bramework , we specialize in making your content easier to write, format and get in front of people faster. When you repurpose content, there are tremendous benefits.

Blog 98

Blog Blogging Content Brand Awareness 98

Backlinko

OCTOBER 23, 2024

Infographics : Ideal for presenting data in a digestible way. Social media posts : Ideal for engagement and brand awareness. Keep the following content strategy tips in mind to ensure you produce high-quality, engaging content that resonates with your audience. Podcasts : Excellent for on-the-go consumption.

Content Marketing 93

Content Marketing Marketing Government Content 93

Neil Patel

JULY 27, 2021

First, marketing in eSports allows you to reach a dedicated and engaged audience. This is one sure-fire way to separate yourself from the competition, gather precise data about your audience, and help increase your brand awareness. One of the reasons influencer marketing and gaming go hand-in-hand is because it’s engaging.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

Brafton

JULY 18, 2024

The very first goal of content marketing, or any marketing, really, is brand awareness. The goal is to understand how the content has performed with your audience because content repurposing can help in two ways: Really go all in on a topic that has already engaged your audience. This gets you closer to that goal.

Content Creation 95

Content Creation Content Brand Awareness SEO 95

Brafton

JUNE 6, 2024

In a field based on winning attention to build brand awareness, that’s an enormous leg-up. This is often a question of finding new places to present your brand’s message, and to work in new forms and media. Namely, it encourages people to pause for a moment and engage, rather than simply passing by.

Marketing 59

Marketing Entertainment Brand Awareness Recruitment 59

iWriter

DECEMBER 18, 2023

Here are some of the key benefits of entrusting the task of crafting your brand’s online persona to experts: Consistent and High-Quality Content Having a strong online presence is crucial for any brand or business. One of the key elements to achieving this is by creating engaging and relevant content.

Writing Services 52

Writing Services Writing Brand Awareness Social Media 52

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. The brand created a dedicated Facebook page for the campaign and published engaging content that built anticipation around the day Felix jumped.

Social Media 126

Social Media Media Marketing Storytelling 126

BKA Content

JULY 10, 2024

Every touchpoint allows you to reinforce your brand message, build trust, and influence your audience to make a purchase. That means you need to actively engage with your target audience through all stages of the customer acquisition funnel and beyond. What is a marketing touchpoint able to do at each of these stages?

Marketing 52

Marketing Social Media Brand Awareness Insurance 52

Neil Patel

AUGUST 19, 2021

Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. 6 Marketing Tips for CPAs. ” It’s a must.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Smart Blogger

NOVEMBER 28, 2023

Think innovative, value-driven, and engaging original content that resonates with your network and amplifies your professional brand. It’s a seamless way to promote a sense of community and engagement. Such an initiative encourages active participation, turning passive scrollers into engaged contributors.

Post 74

Post Storytelling Social Media Content 74

Freelance Union

OCTOBER 18, 2022

Building brand awareness is vital if you’re hoping to begin a budding career as a freelance tattoo artist. Here are six brand-building tips to help you start your career as a freelance tattoo artist. That’s where building a personal brand and increasing brand awareness come in. since 2021.

Freelance 77

Freelance Portfolio Brand Awareness Social Media 77

ContentWriters

FEBRUARY 8, 2023

They create brand awareness, increase website traffic, and improve sales. Brand videos are used by B2B companies to maintain their brand awareness and increase their customer base. In addition, they help you reach out to new customers who aren’t aware of your brand.

Marketing 115

Marketing Brand Awareness Social Media Promotion 115

Content Hacker

APRIL 10, 2024

Video marketing is a form of content marketing that uses videos to promote or market a product, service, or brand. Its goal is to attract, engage, and convert viewers into customers or supporters by delivering valuable and relevant content on a highly engaging platform. Brand awareness, product demos, customer testimonials?

Marketing 45

Marketing Brand Awareness Social Media Keywords 45

Neil Patel

SEPTEMBER 1, 2021

Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. As mentioned, B2B content marketing presents different challenges from B2C content marketing. Now, it’s time to actually find those businesses online and generate brand awareness. The answer?

Content 144

Content Brand Awareness Collaboration Keywords 144

Buffer

NOVEMBER 8, 2023

Time on page The average time your audience spends on your website or reading your blog posts (now called average engagement time in Google Analytics 4) is a strong indicator of your content success.    Time on page indicates how deeply your audience is engaging with your content.

Content Marketing 126

Content Marketing Marketing Social Media Search Engine Optimization 126

Copywriter Collective

JUNE 2, 2023

Engagement Metrics We can agree that page clicks and views don’t tell us enough about how engaging our content is. One way to track what readers think of the content value is through engagement metrics. Based upon that feedback, you can improve your content value and increase readers’ engagement.

Search Engine Optimization 64

Search Engine Optimization Content Brand Awareness Content Creator 64

Neil Patel

FEBRUARY 2, 2021

Why Brand Advocacy is Such a Big Deal for SaaS. Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand. Beyond the basic benefits of driving traffic and raising brand awareness, an effective content strategy is essential to consistently nurture and onboard leads.

Brand 143

Brand Brand Awareness Social Media Promotion 143

Neil Patel

MARCH 25, 2021

Each of these questions presents a micro-moment brands can address through ads or content marketing. Purina wanted to learn if in-stream ads on Facebook could lift brand awareness with mobile users for a new product in their Fancy Feast line of cat food, Fancy Feast Savory Centers. Why do cats: Purr? Sleep so much?

Ads 129

Ads Food Brand Awareness Marketing 129

Smart Blogger

JUNE 6, 2023

You need to send out invites, prepare food, engage your guests, and deal with the unexpected. It involves monitoring, creating, and maintaining a brand’s presence across social media platforms. That power of brand visibility and awareness. But brand awareness isn’t just for the big guys.

Social Media 65

Social Media Management Media Brand Awareness 65

Smart Blogger

JUNE 8, 2023

Their quirky social media ad , such as the unforgettable “The Man Your Man Could Smell Like” campaign, have revolutionized the brand image and sparked countless internet memes, elevating their brand awareness to new heights. Firstly, involving your followers in your brand narrative can be a potent strategy.

Social Media 64

Social Media Media Brand Awareness Hospitality 64

Buffer

DECEMBER 5, 2023

For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience. This way, you get ahead of the game and don’t wait till you don’t get enough organic engagement to think about content repurposing.

Long Form Content 131

Long Form Content Content Content Creation Social Media 131

ContentWriters

AUGUST 14, 2024

For those in the healthcare industry, content marketing presents unique considerations. Creating content for the social media channels that help you engage with your audience effectively on those channels. Google holds very high standards for content that can impact a person’s health or well-being.

Healthcare 59

Healthcare Agency Content Marketing Medical 59

ContentWriters

DECEMBER 6, 2023

It’s recommended to leverage various formats and platforms to engage your audience at every stage of the buyer’s journey. Boosting brand awareness : Letting people know about your brand is important for establishing familiarity. They evolve with your business, your audience, and the latest trends.

Content Marketing 64

Content Marketing Marketing Content Brand Awareness 64

Smart Blogger

OCTOBER 5, 2023

Nano influencers are often confused with micro influencers, but there are two crucial differences: Follower count and engagement rate. As we know, a nano-influencer has between 1,000 to 10,000 social media followers and often exhibits higher engagement rates. They have a highly engaged audience. Instagram engagement rate.

Social Media 84

Social Media Collaboration Script Brand Awareness 84

Content Hacker

FEBRUARY 6, 2024

The goal here is not only to present solutions but also to spark conversations around them, positioning your brand as an authority within your niche. Making authors known builds stronger connections between them and their readership since consumers tend to place higher trust in individuals over faceless brands.

Marketing 52

Marketing Brand Awareness Social Media Brand 52

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. It may receive a lot of views and engagement, but if it does not convert, it’s a waste of time and resources. It doesn’t.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Neil Patel

OCTOBER 4, 2021

You’ve already invested in high-quality content by following step two, so now you have a great way to engage with your followers and target audience. Gift ideas work well for Black Friday e-commerce because it’s a time when people start thinking about Christmas present ideas. Use Retargeting to Boost Brand Awareness.

Retail 120

Retail Brand Awareness Sales Digital Marketing 120

Neil Patel

NOVEMBER 9, 2021

Ideally, this interaction can drive your hashtag to trend, which can help enhance engagement and create brand awareness. Take a look at this hashtag initiative from the Denver Art Museum : Museum visitors shared photos on their social channels which the Museum then shared as UGC on their branded channels.

Social Media 145

Social Media Media Content Content Creation 145