Neil Patel

JUNE 2, 2021

TrueView Discovery ads are promoted throughout YouTube, appearing as an image thumbnail with up to three lines of text. These ads function as an entirely optional way for viewers to consume your brand content. The goal here is less about CTAs and conversion and more about providing a closer look at your brand.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

FEBRUARY 24, 2021

Twitter can help B2B marketers: build brand awareness increase social monitoring assess competitor analytics. Your aim is to delight and engage your B2C buyers. Telling a story (either in a single iteration or across your campaign’s lifespan) can attract consumers, while also humanizing your brand. Visual Content.

Social Media 134

Social Media Media Brand Awareness Hospitality 134

Neil Patel

SEPTEMBER 22, 2020

More users, more sales, and more brand awareness. Whether you are selling furniture, food, or services, showcasing your products on Pinterest will build engagement. Text overlays can be an effective way to lead your audience into your post. That means your products are seen in more places, by more people.

Food 145

Food Brand Awareness Sales Retail 145

Neil Patel

SEPTEMBER 15, 2020

Be sure to pin consistently, enable rich pins on your account, and create high-quality content that garners engagement. Pinterest determines pin quality by its freshness, popularity, and the amount of engagement it receives. Add them to your pin descriptions, board titles, image text, and profiles. Pinterest as a Search Engine.

SEO 145

SEO Keywords Brand Awareness Content Creator 145

Smart Blogger

JUNE 21, 2023

Unsure about social media engagement? Imagine effectively engaging with your audience, like enjoying a friendly chat over coffee. Understanding the Essence of Social Media Engagement Imagine inviting guests to a party but not mingling with them; disappointing, right? That’s what social media without engagement feels like.

Social Media 77

Social Media Engagement Media IT 77

Neil Patel

JUNE 1, 2021

Here are a few more reasons why you should create a gift guide for your e-commerce site: Gift Guides Boost Brand Awareness. One of the most significant reasons to create a gift guide is to help boost brand awareness. As a result, you’ll enjoy a boost in brand awareness. Gift Guides Can Increase Sales.

Brand Awareness 124

Brand Awareness Content Social Media Search Engine Optimization 124

Neil Patel

JULY 28, 2021

Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

IT 141

IT Content Social Media Brand Awareness 141

Neil Patel

MARCH 25, 2021

Purina wanted to learn if in-stream ads on Facebook could lift brand awareness with mobile users for a new product in their Fancy Feast line of cat food, Fancy Feast Savory Centers. In the first phase, they tested a variety of videos for other pet brands they owned, playing with length and messaging. Consider another example.

Ads 129

Ads Food Brand Awareness Marketing 129

Credible Content

JUNE 2, 2023

Content-rich websites improve user engagement and reduce bounce rates. Higher engagement, conversions, and monetization opportunities result from increased search engine traffic. Amplifies engagement, shares, and backlinks. Capable of captivating and engaging readers. Contributes to overall online presence.

Publishing 130

Publishing Publishing Publisher Blog Post 130

Neil Patel

OCTOBER 12, 2020

Personalizing your marketing strategy allows you to take advantage of the 79% of consumers who are more likely to engage with brand promotions if tailored to their past interactions. Or 54% more traffic and engagement ? Use it to automatically track the latest trends to boost engagement and increase brand awareness.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Neil Patel

FEBRUARY 18, 2021

You can use Twitter for marketing, engagement, and customer service. Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. Your Twitter advertising strategy should combine paid ads with genuine engagement and organic content posting for the best results.

Advertising 138

Advertising Ads Promotion Creativity 138

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. You pay for each engagement generated (cost per engagement).

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

MAY 12, 2021

The move meant the social network’s users are now more engaged with groups, and Facebook says 400 million people are in groups that it considers meaningful. Post at times of the highest engagement. Sarathy went on to add that brands need to analyze their content if they’re to deliver the correct mix of UGC, visual, and text content.

Social Media 145

Social Media Advertising Creativity Promotion 145

ContentWriters

FEBRUARY 8, 2023

They create brand awareness, increase website traffic, and improve sales. Video ads are also a good way to drive conversions, which means getting people who have already been interested in your brand to go through the checkout process. In addition, they help you reach out to new customers who aren’t aware of your brand.

Marketing 115

Marketing Brand Awareness Social Media Promotion 115

Neil Patel

OCTOBER 14, 2020

Goals of promoted videos for e-commerce businesses mostly come down to these three: Increasing brand awareness: -This essentially means if you make and sell, say, scarves, people looking to buy scarves know about you. In a YouTube survey, more than 90% of shoppers said they’d found new products and brands on the platform.

Promotion 135

Promotion Sales Brand Awareness Creativity 135

Neil Patel

FEBRUARY 17, 2021

Here’s an example from MeUndies in the form of an email they send to customers after they’ve received their purchase: Executed well, this type of referral marketing is a great way to drive both sales and brand awareness at the same time. Text Messaging. That’s why chatbots are excellent tools for direct response marketing.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Neil Patel

DECEMBER 13, 2021

While it would be nice to run a brand awareness campaign, many small businesses don’t have the budget to do so. This will help you calculate how to collect leads once someone engages with your content to make the most of your investment. Text Ads on LinkedIn are separate from content that appears on your feed.

Ads 126

Ads Sales Social Media Advertising 126

Neil Patel

MARCH 16, 2021

Page Post Engagement Ads : Reach a larger audience beyond your business’ Facebook page by using this tactic. These ads help you drive engagement on specific posts , stretching reach. By generating more activity on your posts, you gain more likes and followers who react positively to your brand or content. Conclusion.

Ads 116

Ads Brand Awareness Advertising Education 116

ContentWriters

FEBRUARY 15, 2023

Social media marketing can be an excellent way to increase brand awareness, drive website traffic, grow brand authority, develop trust and ultimately earn leads and sales. But the growing social media user base and engagement time marks a considerable opportunity for non-commerce businesses as well.

Social Media 105

Social Media Media Brand Awareness Marketing 105

Neil Patel

FEBRUARY 1, 2021

If these are your target demographics and you’re not using Instagram, you’re missing out on the opportunity of a lifetime to build brand awareness. Online-only businesses, brick-and-mortar brands, and companies specializing in providing a service have all found success with Instagram sales. However, that’s not the case.

Brand Awareness 143

Brand Awareness Sales Retail Social Media 143

BKA Content

MARCH 29, 2024

The most relevant performance metrics for awareness campaigns depend on where text, image-based or video ads appear. Meta recently revised the reach and frequency goals for campaigns with awareness and engagement objectives. How Long Should You Run Awareness Ads on Google?

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. It may receive a lot of views and engagement, but if it does not convert, it’s a waste of time and resources. It doesn’t.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Neil Patel

SEPTEMBER 9, 2020

It was produced with the aim of raising brand awareness. But in the modern world of SEO/marketing, brand awareness and link building are directly related, at least when it comes to online content. It’s more about producing a video that explains/introduces a client’s business effectively and in an engaging way.

SEO 142

SEO Landing Page Retail Brand Awareness 142

Backlinko

JULY 22, 2024

Text: Is text readable and appropriately sized for mobile screens? This includes: Page title (H1) Subheadings (H2–H6) Body text Title tags Meta descriptions This helps search engines understand what your content is about. In the context of SEO, anchor text provides information to search engines about the linked page’s topic.

Website 107

Website SEO Search Engine Optimization Architecture 107

Content Marketing Institute

MAY 14, 2018

Brand engagement, direct response? Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Each video involves multiple dimensions – visuals, locations, performances, text, sound, music, motion, storytelling, editing, and more.

Marketing 111

Marketing Brand Awareness Storytelling Agency 111

Neil Patel

FEBRUARY 10, 2021

The goal of this stage is to raise brand awareness, not to make a sale. Exposure, influence, and engagement are the keywords. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). It’s an exploratory stage. This isn’t where you make a hard sell.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Neil Patel

MARCH 23, 2021

Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Types of Google ads include: text responsive image app promotion ads video product shopping ads showcase shopping ads call-only ads. The time spent on your site can determine whether podcast listeners are engaged with your episodes.

Promotion 118

Promotion Ads Landing Page Brand Awareness 118

Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. What is ad copy?

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

SEPTEMBER 16, 2021

These are the snippets of text that appear below your title tag in the SERPs. Images in your content are a powerful way to boost engagement. For this to work, you must implement image SEO best practices like naming your images properly and adding alt text. You can then tailor them to be optimized to rank and for engagement.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. And brands noticed.

Marketing 124

Marketing Content Entertainment Social Media 124

Neil Patel

OCTOBER 14, 2021

For instance, here are some points you need to consider: Do you want your Black Friday ad campaign to be visually engaging? This can be great for fashion and food brands. Do you want to hold the audience’s attention via engaging text? This can be great for magazines, SEO services, and other text-focused businesses.

Ads 125

Ads Ad Copy Social Media Copy 125

Buffer

OCTOBER 30, 2023

With just 30,000 engaged followers on LinkedIn, I managed to take my consulting business from a $0 startup to a thriving $100,000 yearly.   After posting consistently for a week or two, I got decent engagement. Instead, write a text-based post along with your video for more context.    The problem?

Content Creation 114

Content Creation Social Media Consulting Script 114

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Better engagement on your social media posts? Let’s take a look at the statistics. More sales? A higher CTR ?

Marketing 145

Marketing Brand Awareness Social Media Education 145

Neil Patel

SEPTEMBER 20, 2021

Restaurants, fashion brands, and tourism companies often use display ad campaigns to showcase their businesses. Paid ads like the ones you see on Google (see below) are ideal for text-focused businesses like writing services, digital marketing teams, law, and agencies. They increase brand awareness through word of mouth.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

JULY 19, 2021

Here’s why any size business should consider Instagram as a way to promote their brand, services, or products: Anyone can advertise on the platform. Audience engagement is limitless. You may want to use this format of Instagram ads if you have eye-catching and intriguing short video content people are likely to engage with and share.

Ads 145

Ads Advertising Entertainment Promotion 145

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Remember to test.

Landing Page 107

Landing Page Editorial Team Editorial Brand Awareness 107

Buffer

DECEMBER 5, 2023

For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience. This way, you get ahead of the game and don’t wait till you don’t get enough organic engagement to think about content repurposing.

Long Form Content 131

Long Form Content Content Content Creation Social Media 131