Contently

AUGUST 16, 2024

At the end of 2023, LinkedIn released its list of the top brands successfully marketing on LinkedIn. These are the brands that know how to do LinkedIn content marketing, as well as build brand awareness and engage with their audiences. Top 5 LinkedIn Marketing Examples From U.S.

Brand 95

Brand IT Marketing Healthcare 95

Bramework

FEBRUARY 13, 2024

Reach new audiences and new influencers Increase your brand awareness Bridge relationships to new partnerships Helps boost your social media efforts At Bramework , we specialize in making your content easier to write, format and get in front of people faster. When you repurpose content, there are tremendous benefits.

Blog 98

Blog Blogging Content Brand Awareness 98

Contently

OCTOBER 11, 2022

It’s an omnichannel experience, and content marketers must rise to the challenge of communicating with their target audience in a personalized, meaningful way to engage and delight them. Their interest, following, engagement, and (hopefully) conversion to a customer. The reward? Leverage AI to connect with individual consumers.

Content 130

Content Brand Awareness Content Creator Education 130

Neil Patel

NOVEMBER 24, 2020

Consider adding multi-media elements in addition to written content, such as videos, PDFs, and images to mix it up and make the content more engaging. Infographics, webinars , and even podcasts can also be used to highlight case studies. Explain how the case study will help them by increasing brand awareness and link opportunities.

Manufacturing 145

Manufacturing Healthcare Brand Awareness Text 145

Quick Sprout

SEPTEMBER 16, 2022

It’s the best for hosting accessible webinars and has a wide range of features, making it ideal for businesses of all sizes. If you’re interested in which might be the best solution for your business, check out our full reviews on the best webinar software here. Click here to sign up for free.

Collaboration 122

Collaboration Education Brand Awareness Professional Services 122

Credible Content

JUNE 23, 2023

” and has a button that says “Buy Now” A sales email that says “You’re Invited to an Exclusive Webinar with ABC Expert” and explains how the webinar will help readers solve their problem and what they will learn from it. Get 50% Off Your First Order of XYZ Product Today Only!”

Copywriting 130

Copywriting Copywriter Promotion Persuasion 130

Backlinko

OCTOBER 23, 2024

While webinars and ebooks can nurture leads further down the funnel. Webinars: Valuable for interactive learning and lead nurturing. Social media posts : Ideal for engagement and brand awareness. Webinars/live streams: Host events discussing your content topics to generate buzz and showcase expertise.

Content Marketing 99

Content Marketing Marketing Government Content 99

Contently

FEBRUARY 23, 2023

They successfully changed sentiment towards their brand with celebrity partnerships and a very effective advertising strategy. Every action a person takes on your website has a reason behind it, whether it’s a click, engaged page view, form fill, or purchase. Sentiment allows you to understand why people take action.

Content 122

Content Brand Awareness Landing Page Brand 122

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Publishing content on your own site may not be enough to get the level of engagement you want. Blog Engage.

Promotion 110

Promotion Brand Awareness Editorial Team Content 110

Contently

OCTOBER 23, 2024

” From the lens of the funnel, the buyers start at the brand awareness stage (at the top of the funnel), then become mid-funnel leads, and eventually make a sale or purchase. That means you have to engage in a thoughtful and direct manner that is specific to them. What is at the heart of these unique segmentation patterns?

Content 91

Content Persuasion Content Creation Sales 91

The Hoth

FEBRUARY 15, 2023

Building brand awareness is a gigantic part of this, as the more trusted & recognizable you can make your brand, the easier it will be to make your SaaS products stand out from the rest. For BOFU prospects, you’ll want to transition into live demos, case studies, product comparison sheets, and webinars. The good news?

Marketing 102

Marketing Education Brand Awareness Keywords 102

Neil Patel

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. E-commerce marketing covers every aspect of driving engagement and awareness of your brand. Not quite.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Neil Patel

APRIL 7, 2021

Improve Brand Awareness and Exposure. As you build brand awareness through paid ads, you could also attract opportunities to speak in conferences and events with your desired target audience. Sharing valuable content can help you effectively introduce your brand and establish yourself as a trusted expert.

Ads 116

Ads Marketing Brand Awareness Education 116

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Plus, you have to create and share content regularly to drive engagement and stay relevant. Earned channels can drive brand awareness and boost your reputation.

Content 115

Content Social Media Brand Awareness Promotion 115

Verblio

OCTOBER 19, 2022

What channels they’re using to find your content How often and for how long do they engage with your content? Time on page shows you exactly how long visitors spend consuming your content and accurately represents how engaged with your work they are. Channel-specific engagement metrics. Channel-specific engagement metrics.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Contently

DECEMBER 29, 2022

If an influencer or thought leader played a role in development, be sure they know the asset is live; they can also help drive higher engagement or traffic. Encourage employees to share the content asset across their social and professional networks for broader distribution (assuming higher engagement is the goal).

Publisher 134

Publisher Publishing Publishing Landing Page 134

Neil Patel

DECEMBER 13, 2021

While it would be nice to run a brand awareness campaign, many small businesses don’t have the budget to do so. This will help you calculate how to collect leads once someone engages with your content to make the most of your investment. Step 5: Improve Your Offering.

Ads 126

Ads Sales Social Media Advertising 126

Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

Engagement 52

Engagement Audience Content Storytelling 52

ContentWriters

MARCH 8, 2023

By creating content relevant to their needs and interests, you can reach them where they are and engage them in a meaningful way. It Creates Brand Awareness It can be difficult for a new SaaS company to get noticed in a crowded marketplace. Secondly, content marketing increases engagement.

Content Marketing 105

Content Marketing Marketing Search Engine Optimization Content 105

Contently

OCTOBER 4, 2023

As content professionals, we’re sold on the critical role content plays in driving brand awareness, customer engagement, and revenue. CMOs see content marketing solutions as part of every aspect of audience engagement. That centrality is crucial for organizations to keep their brands top of mind.

Content Marketing 52

Content Marketing Engagement Content Marketing 52

Contently

JULY 19, 2022

It’s evident the company’s marketing goals go beyond brand awareness and lead generation. “When they start to engage with your company and your product, you want to make sure the experience is great,” says Stephanie Diamond, president of Digital Media Works, her marketing and content consultancy.

Sales 129

Sales IT Search Engine Optimization Content 129

Buffer

DECEMBER 5, 2023

For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience. This way, you get ahead of the game and don’t wait till you don’t get enough organic engagement to think about content repurposing. The best part?

Long Form Content 129

Long Form Content Content Content Creation Social Media 129

Smart Blogger

MARCH 3, 2023

These emails act as brand awareness to nurture subscribers and help them get to know your brand, message, and products. Webinar Webinars provide crazy results. BuzzSumo reported a 20% conversion rate and tax expert Karla Dennis generated $72k profit from using webinars. Mary Jaksch says otherwise.

Marketing 98

Marketing Landing Page Social Media Brand Awareness 98

Smart Blogger

FEBRUARY 13, 2023

Video content marketing is the process of creating valuable and engaging videos that attract, nurture, and convert business leads. It enables you to effectively reach, engage, nurture, and convert your target audience for the following reasons: 1. Then make sure to hold their attention throughout the video with engaging visuals.

Content Marketing 93

Content Marketing IT Marketing Brand Awareness 93

ContentWriters

OCTOBER 12, 2022

If you’re a small brand with a limited marketing budget, your CEO isn’t going to end up hearing your latest slogan on the street, but there are other metrics you can use to prove the value of ROI. Brand Awareness. Consider subscriptions and long-term lead-gen, and the engagement and reach of the content.

Content Marketing 96

Content Marketing Marketing Recruitment Landing Page 96

Kristi Hines

JUNE 27, 2021

You’ll build your personal brand through optimizing your social profiles, sharing valuable content, and engaging respectfully and productively in social media communities. Social Marketing Certification – By taking this course you’ll develop foundational social marketing skills to grow followers, engagement, and business results.

Digital Marketing 130

Digital Marketing Consulting Search Engine Optimization Marketing 130

Bramework

DECEMBER 21, 2023

In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Brand awareness starts with your website but does not end there. Building your brand takes a long time because you want people to recognize just about everything involved — fonts, colors, logo, etc.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Brafton

JULY 18, 2024

The very first goal of content marketing, or any marketing, really, is brand awareness. The goal is to understand how the content has performed with your audience because content repurposing can help in two ways: Really go all in on a topic that has already engaged your audience. This gets you closer to that goal.

Content Creation 95

Content Creation Content Brand Awareness SEO 95

Content Marketing Institute

JULY 24, 2018

50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. They’d be a hybrid of live in-person and webinar. Do a hybrid of live in-person & webinar events to present on top topics, says @crestodina. Invest in success.

Content Marketing 108

Content Marketing Marketing Content Content Creation 108

Neil Patel

MARCH 28, 2023

These are like remarketing or retargeting audiences that just visited your website, engaged with you on Facebook, or even recently joined your newsletter. You’re paying for the extra emphasis; while that’s great if your goals include engagement or generating leads and sales, it’s not so great for discovery and brand awareness.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Smart Blogger

MAY 8, 2023

Brand Copywriting Brand copywriting is unlike any other form of copywriting. Brand copywriting focuses on raising brand awareness, not immediate, measurable returns. The goal is to get people to think of the company first when they want a soft drink, motorcycle, handbag, or brand of toilet paper.

Copywriting 79

Copywriting Copywriter Brand Awareness Social Media 79

Credible Content

MAY 29, 2023

Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels. Engaging and Persuasive Content Copywriting helps you create content that grabs attention and keeps readers engaged.

Persuasion 130

Persuasion Communication Copywriting Copywriter 130

The Hoth

NOVEMBER 30, 2022

Webinars . For example, customers at the top of the funnel are blind prospects, and they need to learn more information about your brand, products, and services. . Content-wise, this stage is all about raising brand awareness by releasing the following: PPC ads on Google and Facebook . Social media posts . Whitepapers

Marketing 105

Marketing Education Construction Landing Page 105

Content Hacker

OCTOBER 25, 2022

86% of B2B marketers have used content marketing to successfully create brand awareness. B2B brands publishing 11+ blog posts per month receive 1.75x more leads than those publishing 6-10 blog posts. 66% of B2B brands increased their marketing budget from 2021 to 2022. How often businesses should blog for results.

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Content Hacker

MARCH 2, 2023

Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers. Inbound content marketing offers plenty of advantages over outbound marketing, such as: Enhanced brand recognition and visibility online. Better engagement with prospects.

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

Moz

NOVEMBER 16, 2020

When we're in those moments of next, primed and ready to discover content or advertising from brands, what are the topics engaged with the most? Campaign messaging people engage with the most. Mint promoted a webinar and video series on how to close the racial wage gap.) Brand Awareness. Lead generation.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Moz

APRIL 3, 2019

Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. From Flipboard to Google News, major news outlets are always looking for money and finance-related content.

Brand 68

Brand Government Brand Awareness Finance 68