ProBlogger

MAY 7, 2012

We can all get in front of a camera, hit record, and start talking about our products and services … but will it entertain people? Is entertaining people, while indirectly informing them of what your business offers a good strategy for video business blogging? Build Brand Awareness and Business with Creative Video Blogging.

Brand Awareness 40

Brand Awareness Creativity Brand Entertainment 40

Neil Patel

AUGUST 12, 2021

If you’re not convinced it’s worth the effort, here are a few reasons why social media is important for restaurant marketing: Brand awareness: More than 3 billion people use social media. Remember, most users head to social media to be entertained, so make sure to keep their interest. Promote Seasonal Menu Items.

Social Media 145

Social Media Media Marketing Brand Awareness 145

CoSchedule

JANUARY 27, 2023

The brand also makes the most of each social platform’s features, such as polls on Twitter and Stories on Instagram. Visual storytelling is strong — use it to educate, entertain, and inspire change. Not to forget, brand partnerships can be excellent for reaching a wider audience. The takeaways?

Social Media 126

Social Media Media Marketing Storytelling 126

ContentWriters

FEBRUARY 15, 2023

Social media marketing can be an excellent way to increase brand awareness, drive website traffic, grow brand authority, develop trust and ultimately earn leads and sales. It’s a great platform for creative and entertaining or educational video content and has a lot of potential for e-commerce and influencer marketing.

Social Media 105

Social Media Media Brand Awareness Marketing 105

Neil Patel

FEBRUARY 3, 2023

Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. Search will still be central to how we find everything from products and services to news, entertainment, and information. That means branding yourself by targeting both branded and nonbranded keywords.

Brand Awareness 144

Brand Awareness Storytelling Keywords SEO 144

Neil Patel

MARCH 12, 2021

Leveraging the talent of those influencers, they gained brand awareness as well as compelling images. You’re scrolling and consuming, probably for entertainment alone—you’re probably not shopping. They reported an increase of 229 percent for ad recall and a purchase intent rise of 113 percent. It’s a timing question too.

Ads 139

Ads Brand Awareness Social Media Persuasion 139

Neil Patel

JULY 19, 2021

Whether you want to increase brand awareness, get more clicks to your website, generate sales , or boost downloads of your latest e-book, Instagram can help you reach a huge audience. From Candid Camera to America’s Funniest Home Videos , there’s a long line of entertainment proof that we love to watch a good prank.

Ads 145

Ads Advertising Entertainment Promotion 145

ContentWriters

NOVEMBER 2, 2022

Content marketing has long been recognized as one of the most effective ways to build brand awareness for your business. Generate Brand Awareness. An effective sales-generating content strategy must adhere to all parts of the buying journey (awareness, consideration, and conversion.) Generate Website Traffic.

Sales 98

Sales Content Marketing Marketing Brand Awareness 98

Neil Patel

JULY 28, 2021

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. Step #1: Define Your Goals for Your Content Strategy. Great content is created for a specific purpose , and this purpose needs to be clearly defined.

IT 141

IT Content Social Media Brand Awareness 141

Contently

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Video is now the main way people consume content online.

Marketing 123

Marketing Content Entertainment Social Media 123

Neil Patel

OCTOBER 14, 2020

Goals of promoted videos for e-commerce businesses mostly come down to these three: Increasing brand awareness: -This essentially means if you make and sell, say, scarves, people looking to buy scarves know about you. In a YouTube survey, more than 90% of shoppers said they’d found new products and brands on the platform. .

Promotion 135

Promotion Sales Brand Awareness Creativity 135

Content Marketing Institute

MAY 14, 2018

Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. It’s also important to sell the execs on your vision by sharing the goals – how much will it increase brand awareness, engagement, profitability, or product awareness?

Marketing 111

Marketing Brand Awareness Storytelling Agency 111

Neil Patel

APRIL 23, 2021

Extended reality opens a world of opportunities to interact with products, services, and brands. It’s not just in the sales funnel at an introductory level where X reality can support your brand growth. It can help you build brand awareness , customer satisfaction, customer loyalty, word of mouth, and referrals, and more.

Content Management System 123

Content Management System Entertainment Concept Content Management 123

Neil Patel

OCTOBER 17, 2020

Informational, educational, or entertaining? Entertaining Content That Helps Your Audience Pass Their Time. Choose an appropriate ad campaign objective like increasing your brand awareness or boosting your reach. Think about your target audience, and make the value of your post clear by tying it to a specific purpose.

Social Media 145

Social Media Entertainment Engagement Education 145

Neil Patel

JUNE 15, 2021

Reading an article that may hint at your brand’s goals (perhaps by using subtle embedded links) but focuses on helping or even entertaining them in other ways may draw attention to your brand in a less pushy way. People are, frankly, tired of constantly having ads thrown in their faces.

Search Engine Optimization 144

Search Engine Optimization Advertising Brand Awareness Content Creator 144

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Entertaining Videos. Let’s take a look at the statistics. In this category, you’re trying to get people to laugh or smile.

Marketing 145

Marketing Brand Awareness Social Media Education 145

Content Marketing Institute

AUGUST 31, 2018

Instead of simply gaming, MGM Resorts wants its 28 global properties to be known for something with a near universal appeal – entertainment. Though the experience on display differs, the theme of entertainment unites them. In fact, the idea that entertainment is a human invention ties together the brand content.

Brand 88

Brand Entertainment Content Hospitality 88

ContentWriters

FEBRUARY 8, 2023

They create brand awareness, increase website traffic, and improve sales. Brand videos are used by B2B companies to maintain their brand awareness and increase their customer base. In addition, they help you reach out to new customers who aren’t aware of your brand.

Marketing 115

Marketing Brand Awareness Social Media Promotion 115

Neil Patel

FEBRUARY 18, 2021

You could gain valuable feedback, build brand awareness, and establish your authority on relevant topics. If a massive volume of people will be on Twitter because of something happening in sports or entertainment, jump in with relevant content. Leverage Twitter Trends.

Advertising 138

Advertising Ads Promotion Creativity 138

Neil Patel

NOVEMBER 10, 2021

If your content is entertaining, your affiliate links are more likely to get traction. While it might not result in a lot of sales right away, increasing brand awareness is crucial to driving sales. Just remember, to be effective, your content needs to be interesting and engaging. 5 Tips for Growing Your Snapchat Following.

Social Media 130

Social Media Promotion Brand Awareness Education 130

Content Marketing Institute

JUNE 8, 2018

Is the person entertaining, like the vibrant characters in Dogtown? Church’s Chicken wanted to increase brand awareness and traffic. Bring in people from the entertainment industry. And, believe it or not, many do make themselves available to work on projects for brands. If you don’t, find them elsewhere.

Storytelling 105

Storytelling Content Entertainment Script 105

Credible Content

JUNE 19, 2023

Increase brand awareness. Value: High quality content is valuable to readers by offering practical advice, insights, or entertainment. Value: Outstanding content offers practical advice, insights, or entertainment, providing a clear benefit or solving a problem for the audience. Improve your search engine rankings.

Engagement 130

Engagement Storytelling Search Engine Optimization Content 130

Neil Patel

MARCH 2, 2021

Brand Awareness. Generate traffic and build hype around your brand through customer reviews. If you’re in entertainment, travel, or hospitality, check out Tripadvisor. Over 41 percent of businesses use review websites before purchasing software—so reviews matter for B2B work, too. Tripadvisor.

Hospitality 127

Hospitality Consulting Social Media Brand Awareness 127

Smart Blogger

MAY 26, 2023

A key feature to explore is Facebook Groups — whether you’re joining existing groups relevant to your industry or starting your own, this feature offers a sense of community, engagement, and visibility that can lead to increased brand awareness and customer loyalty. YouTube: The Video Behemoth Monthly active users: 2.68

Social Media 99

Social Media Media Search Engine Optimization Entertainment 99

Neil Patel

APRIL 26, 2021

Include Your Logo to Boost Brand Awareness. That way, even if no one clicks your video, you’re still drawing awareness and spreading your brand. Then keep them entertained. So why do they add it? Because it draws eyeballs and clicks. I’ve used this tactic as well. Your videos should work the same way.

Search Engine Optimization 145

Search Engine Optimization Keywords Engineering Promotion 145

Content Marketing Institute

DECEMBER 12, 2018

In a recent CMI study , most marketers surveyed said they focus on top-of-funnel goals such as demand generation and brand awareness, while fewer said they focus on post-sale loyalty goals. consumers spend more on brands to which they feel loyal. consumers spend more on brands to which they feel loyal via @Accenture.

Content Marketing 93

Content Marketing Marketing Education Content 93

Brafton

JUNE 6, 2024

In a field based on winning attention to build brand awareness, that’s an enormous leg-up. This is often a question of finding new places to present your brand’s message, and to work in new forms and media. Branded entertainment releases: Marketing doesn’t have to be all business.

Marketing 59

Marketing Entertainment Brand Awareness Recruitment 59

The Hoth

MAY 9, 2024

It’s a form of inbound marketing where businesses educate, inform, and entertain their audiences with valuable content. This not only builds brand awareness and loyalty, but it also drives traffic to crucial landing pages for products and services.

Digital Marketing 98

Digital Marketing Marketing Copywriter Copywriting 98

Smart Blogger

MAY 8, 2023

Brand Copywriting Brand copywriting is unlike any other form of copywriting. Brand copywriting focuses on raising brand awareness, not immediate, measurable returns. The goal is to get people to think of the company first when they want a soft drink, motorcycle, handbag, or brand of toilet paper.

Copywriter 79

Copywriter Copywriting Brand Awareness Social Media 79

Backlinko

DECEMBER 13, 2024

But if your goal is brand awareness, those channels might be a great match. But thought leadership content, or content designed to entertain, might perform well on social media. Where your target audience can share it with their own audiences and grow your brand awareness. Like Instagram and TikTok.

Content 75

Content Social Media Brand Awareness Search Engine Optimization 75

ContentWriters

MAY 10, 2023

Smart, Strategic Partnerships Spotify has continued to invest heavily in partnerships and collaborations with multiple recognizable brands, artists, and influencers, including Coca-Cola, Starbucks, and Nike, to create exclusive playlists and offers for their customers.

Marketing 105

Marketing Collaboration Social Media Hospitality 105

Neil Patel

FEBRUARY 13, 2023

This knowledge can help drive marketing efforts in the right direction by increasing: Brand awareness Business growth opportunities Potential leads Business health For an example of trends you should concentrate on, let’s look at digital vs. in-person buying habits: Long gone are the days when people buy most products in physical stores.

Marketing 84

Marketing Brand Awareness Social Media Contractor 84

Smart Blogger

NOVEMBER 23, 2022

With these ideas, you can inspire the perfect campaign for your business — one that raises brand awareness and attracts new customers — no matter your budget or the size of your marketing team. With that brand awareness campaign, and Steve Jobs back at the helm, Apple’s financial standing and brand loyalty and perception skyrocketed.

Marketing 103

Marketing Social Media Brand Awareness Advertising 103

Moz

NOVEMBER 16, 2020

To illustrate this change, we took a look at the total advertiser spend on our network across each vertical, and broke it down by three high-level KPIs: brand awareness, lead generation, and purchases. Brand Awareness. Brand awareness includes campaigns optimized for KPIs like impressions, clicks, and pageviews.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Content Marketing Institute

JANUARY 14, 2019

Blogs that build brand awareness (creative stories, real-life experiences, pieces with entertainment value). Books published by a brand leader. What type of content/activity will encourage customer action? High-quality SEO blogs. Original research studies, case studies, or round-ups. Web pages and site guides.

Sales 108

Sales Marketing Concept Digital Marketing 108

Smart Blogger

JANUARY 11, 2024

With the ability to create short, impactful Instagram videos, you open the door to a world where creativity and entertainment meet. This could be both educational and entertaining. Whether you aim to increase website traffic, boost sales, or enhance brand awareness , these ads can be tailored to meet various objectives.

Social Media 77

Social Media Utilities Entertainment Collaboration 77

Neil Patel

AUGUST 25, 2020

They use phrases like “near me” to decide where to eat lunch, go shopping, and find entertainment, among other things as well. Or raise brand awareness. Knowledge of local search. 82% of smartphone users turn to search engines to find businesses close to them. Source: Think With Google.

Agency 133

Agency Landing Page Digital Marketing Ads 133