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5 LinkedIn Marketing Examples From Brands That are Rocking It

Contently

At the end of 2023, LinkedIn released its list of the top brands successfully marketing on LinkedIn. These are the brands that know how to do LinkedIn content marketing, as well as build brand awareness and engage with their audiences. Top 5 LinkedIn Marketing Examples From U.S.

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6 Things to Look for in a Healthcare Content Marketing Agency

ContentWriters

If you are looking to start or expand content marketing for your medical practice or healthcare facility, it’s a good idea to partner with a healthcare content marketing agency that understands the medical content space. For those in the healthcare industry, content marketing presents unique considerations.

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How to Create A Content Marketing Strategy From Scratch

Contently

More typically, they go through stages of getting familiar with your brand, thinking through their options, and eventually becoming loyal customers. Most of your readers will come in at the brand awareness phase, and by the time they trickle down to the end, only your best leads remain.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. Thought leadership is typically a TOF initiative, so think impressions, engagement, brand awareness, brand affinity, and uplift.

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The Importance of Technical Writing in Marketing

ContentWriters

Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Technical writing supports these pillars by showing that your brand can clearly and accurately break down complex topics.

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How to Use Podcasts as Part of Your Content Marketing Strategy

Contently

Creating your own branded podcast Whether you are in finance, healthcare, insurance, or entertainment, podcasts can be a great place to focus on thought leadership and brand awareness. According to Claritas , podcasts can lift brand awareness between 24-79% , depending on the industry.

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Be the Best Content Writer

ContentWriters

According to the Content Marketing Institute’s Outlook for 2025 report , 87% of B2B marketers say content marketing helped build brand awareness in the last 12 months. Specialized knowledge commands higher rates, whether it’s tech, healthcare, finance, or another field.