iWriter

NOVEMBER 13, 2024

Users are seeking information rather than making a purchase. Top funnel keywords drive traffic to your website and build brand awareness. At the top of the funnel, users are often seeking general information. Top funnel keywords require a focus on content that informs and engages.

Keywords 52

Keywords Brand Awareness Landing Page Content Writer 52

Contently

OCTOBER 6, 2022

In other words, each piece of B2B content you create can be viewed as a small piece of a larger story that guides a reader from the brand awareness stage through the sale (and beyond). This can be done through blog posts, social media, podcasts, brand awareness emails, and more. Stay informed!

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Neil Patel

SEPTEMBER 16, 2021

When users see a descriptive long-tail keyword relevant to what they’re looking for, they’re motivated to click on your URL as they’re confident your post will contain the information they’re looking for. An effective meta description informs users what your page is about and also compels them to click through to your post.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Neil Patel

SEPTEMBER 20, 2021

There are a ton of free resources online from YouTube to free courses, to endless information on my site from myself and other industry experts. The information is there, you just need to piece it together in a way that makes sense to you. Create Landing Pages. Every website needs somewhere for the user to land.

Website 141

Website Landing Page Keywords SEO 141

Credible Content

JUNE 23, 2023

Although it may inform and educate, that is not the primary purpose. Landing pages Most of the landing pages are good examples of direct response copywriting. A landing page call-to-action may look like this: Book your seat today for our seminar. It has a sense of urgency. We have limited seats.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Neil Patel

SEPTEMBER 9, 2020

It was produced with the aim of raising brand awareness. But in the modern world of SEO/marketing, brand awareness and link building are directly related, at least when it comes to online content. Video on a Landing Page. This is the whole point of a landing page.

SEO 142

SEO Landing Page Retail Brand Awareness 142

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. You’re paying for the extra emphasis; while that’s great if your goals include engagement or generating leads and sales, it’s not so great for discovery and brand awareness. My video landing page converts 56% of the people who visit.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

FEBRUARY 16, 2021

Copywriting might be found on: Website pages Brochures Paid ads Landing pages Product pages. It’s actually a popup that displays after a reader has been on the page for a few minutes: Notice how it’s short, to the point. This information will guide you as you begin to write your copy.

Copywriter 145

Copywriter Copywriting Landing Page Copy 145

Neil Patel

FEBRUARY 25, 2021

Each carousel card has a URL that users can click to view a specific product page or landing page. Unlike the typical ad, Facebook Carousel ads let you add different CTAs to different landing pages. Include a URL to specific product pages of featured products or your mobile app download page.

Ads 116

Ads Landing Page Brand Awareness Social Media 116

Contently

MARCH 23, 2023

For example, a food brand can create recipes for their followers based on their dietary preferences or cooking skills, or a fitness brand can create personalized workout plans based on the customer’s fitness goals or activity level. Stay informed on the latest content trends and marketing strategies.

Engagement 120

Engagement Content Landing Page Brand Awareness 120

Neil Patel

JUNE 24, 2021

Do you want to make a sale or provide information? You also need to consider what they want to learn about you and how you can help them find all the information they want. Or did you have to dig for the information promised by the ad? So, be sure to program your bot’s voice to fit in with your brand story !).

Utilities 96

Utilities Brand Awareness Landing Page Script 96

Contently

DECEMBER 13, 2022

Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. It can take time for people to take the leap and buy a product or even fill out a request for more information. And establishing that initial trust for your brand is where it begins.

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

Neil Patel

AUGUST 25, 2020

Without this essential set of information, you’ll have a hard time making an educated decision. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Contently

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

Publishing 136

Publishing Publisher Publishing Landing Page 136

Neil Patel

JUNE 22, 2021

They want information. Build More Targeted Landing Pages. Each of those advanced guides has a separate landing page, optimized for the applicable keywords. This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Click to a landing page?

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

AUGUST 6, 2021

You do that by sending post-sales emails like: product updates cross-selling and upselling emails feedback surveys promotional emails informational emails. Boost brand awareness. Optimize your landing pages for better conversions. Have only one objective : Your landing page must only have one goal—conversion.

Landing Page 142

Landing Page Social Media Sales SEO 142

Freelance Writing Jobs

JANUARY 22, 2023

Landing Pages A landing page is created for a specific marketing campaign. Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform. Aim for this blend of conversational writing that’s breezy but informative.

Writing Style 102

Writing Style Script Landing Page Writing 102

Content Marketing Institute

JANUARY 15, 2019

On Instagram, you can’t provide a URL within an individual post, so include a link to your site – or landing page – in your bio. Use these to create helpful, concise answers, with links to further information where necessary. Gather these together to inform your future blog topics or for a FAQ section on your site.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

Neil Patel

MARCH 30, 2023

The main advantage of Facebook Ads is that they provide you with the ability to target your ads so that they’re shown to a very precise audience who will be curious about your offer and click, ideally to a specified landing page. Below, you’ll see the Age and Gender information that was returned, based on my input data.

Ads 113

Ads Landing Page Advertising Copy 113

Neil Patel

APRIL 19, 2021

To convert, someone will either click or tap based on the device they’re using, and you can then bring them to your target page. The destination page will also play a role in the success of your Spotify ad because of relevancy. If you’re unsure how to set up a sales page or landing page, we have plenty of resources to help you.

Ads 138

Ads Advertising Brand Awareness Script 138

The Hoth

MARCH 11, 2025

As a quick refresher course, keywords typically have four types of search intent, which are: Informational. Whenever a search user is trying to learn something by searching for a keyword, it has informational intent. These types of keywords are best for raising brand awareness and building trust with your customers.

Keywords 59

Keywords Digital Marketing Content Creation Agency 59

Credible Content

SEPTEMBER 8, 2022

This is also called “average time on page” and even “average session duration”, but to find the average you need to first calculate the overall time people spend on your website. Calculating time on page using Google Analytics can be a challenge , according to many. The same is true for your landing page copy.

Writing 130

Writing Content Copywriter Copywriting 130

Neil Patel

MARCH 31, 2021

As a general tip, you should adhere to the rule of thirds : one-third of tweets promote your business, one-third share personal stories, and one-third are informative insights from experts or influencers. To ensure your audience can access the story in its entirety, create landing pages users can click that provide more information.

Text 145

Text Brand Awareness Social Media Landing Page 145

Contently

FEBRUARY 23, 2023

For example, say traffic to one of your webinar landing pages is much higher than usual, dropping your conversion rate. It turns out the company you partnered with recently got some negative press, and that news outlet linked to your webinar page. That’s why you need to know how to measure sentiment.

Content 124

Content Brand Awareness Landing Page Brand 124

Neil Patel

AUGUST 23, 2021

When properly set up and used, it allows you to break down your website traffic and gather vital information to power your digital marketing strategy. This data is essential when creating brand awareness campaigns tailored for your target audience. They only scratch the surface.

Landing Page 145

Landing Page Digital Marketing Brand Awareness Management 145

Neil Patel

FEBRUARY 4, 2022

Using reviews in your top-of-funnel strategies can build the necessary brand awareness and trust early to boost your brand’s reputation. Just like on your Instagram captions and landing pages , you need a strong call to action. Want to increase brand awareness? How to Get User-Generated Content.

IT 123

IT Brand Awareness Social Media Content 123

Neil Patel

DECEMBER 4, 2020

Your website may be filled with hundreds of landing pages jam-packed with products, ebooks, blog posts, and videos. True to their name, a microsite is like a mini-website for your brand’s content. True to their name, a microsite is like a mini-website for your brand’s content. What is a Microsite?

Social Media 141

Social Media Collaboration Architecture Creativity 141

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. Read through this guide, soak up all the information, then start with one or two strategies. By focusing on topics your audiences care about, you build trust and brand awareness.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Backlinko

JUNE 4, 2024

In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales. Add User-Generated Videos to Your Product Pages Use video content to show off your products and educate customers. The beauty brand added shoppable content carousels to its landing and product pages.

Sales 107

Sales Marketing Search Engine Optimization Social Media 107

BKA Content

MAY 3, 2023

SEO marketing tools can improve the performance and rank of your online store and product pages. E-commerce businesses depend on favorable search results to gain new clients and increase brand awareness. Your homepage should have links to categories, and those category pages can link to sub-categories or product pages.

Engineering 93

Engineering SEO Brand Awareness Search Engine Optimization 93

ContentWriters

MARCH 6, 2024

Content types suited to SEO content briefs include: Blog posts Product pages Landing pages Articles Guides White papers eBooks An SEO content brief can be particularly valuable when focused on achieving specific content marketing goals like fueling lead generation, sales growth, and ROI through organic search. Target audience.

SEO 98

SEO Writing Content Brand Awareness 98

ContentWriters

NOVEMBER 2, 2022

Content marketing has long been recognized as one of the most effective ways to build brand awareness for your business. While this may seem counterintuitive, creating content that adds value to your customers’ lives will earn you more brand authority, lifetime value, and new customers over time. Generate Brand Awareness.

Sales 98

Sales Content Marketing Marketing Brand Awareness 98

Bramework

DECEMBER 21, 2023

Here are a few facts about blogging that just might blow your mind: Domains with blogs have 434% more indexed landing pages on Google than domains without blogs, according to Tech Client. In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Know your people!

Blogging 98

Blogging Blog Brand Awareness Search Engine Optimization 98

Credible Content

JANUARY 21, 2023

Whether you are writing copy for an email campaign, for a landing page, or simply for individual web pages of a website, you need to convince people into taking an action. You can increase your brand awareness and recognition. You write in a manner that it becomes almost impossible for them to say no to you.

Persuasion 130

Persuasion Copywriter Copywriting Writing 130

Smart Blogger

MARCH 3, 2023

These emails act as brand awareness to nurture subscribers and help them get to know your brand, message, and products. Dedicated Landing Page Creating a landing page for your offers can help your conversion rates by as much as 43%. Sarah Titus uses landing pages for many of her incentives.

Marketing 98

Marketing Landing Page Social Media Brand Awareness 98

Content Marketing Institute

APRIL 25, 2018

TIP: If your primary goals are brand awareness, traffic, or backlinks, forgo the gate altogether. Its State of Marketing report landing page uncovers key takeaways from the research – and the gated content bundles the report with documents and templates that align with these ideas: personas, a marketing plan, and a content plan.

Projects 109

Projects Landing Page Editorial Brand Awareness 109