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Conduct Research Learning how to do SEO for a website includes researching your customers, competitors, and keywords. Make a list of questions your customers ask in person, over the phone, or through marketing channels like email and social media. Enter your product or service, and the tool will list question-based keywords.
For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. It’ll also help you choose which social media platforms to focus on, as different demographics tend to prefer different platforms. Performing this task is easy with Semrush’s Keyword Gap Tool. Then, click “ Compare.”
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And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. When you launch a paid social media marketing campaign , it’s essential to start with solid marketing objectives so you create a strong strategy to meet or exceed your marketing goals.
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In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. Research Keywords Pet Owners Use.
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Backlinks will also: Raise brandawareness Generate referral traffic Increase trust with your target audience (by appearing on credible websites) Improve your visibility in AI-generated responses (ChatGPT, Claude, etc.) Other link-building tactics, like leaving backlinks in social media comments, wont be nearly as effective.
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It could also serve the purpose of raising brandawareness in your specific locale. Or, they’ll be served one of your ads on their social media timelines. Create detailed keyword-focused business descriptions Choose the right category that describes your business Set your workdays and operating hours.
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