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Conduct Research Learning how to do SEO for a website includes researching your customers, competitors, and keywords. Make a list of questions your customers ask in person, over the phone, or through marketing channels like email and socialmedia. Enter your product or service, and the tool will list question-based keywords.
For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. It’ll also help you choose which socialmedia platforms to focus on, as different demographics tend to prefer different platforms. Performing this task is easy with Semrush’s Keyword Gap Tool.
Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brandawareness. Before you create content to boost brandawareness, it’s important to consider whether you’re creating the right type of content.
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Unlike paid advertising or socialmedia, organic traffic attracts visitors with clear intent. Visitors might come from socialmedia, email newsletters, or by typing your URL directly. ranking keywords 110.2K in traffic value Click the “ Positions ” tab to discover every keyword you rank for.
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These are called subject matter experts (SME) and you can either interview them or use quotes from their socialmedia posts. Be aware you can pitch an interview, a case study, or use subject matter expert quotes to help elevate your email pitch idea. Of course, I wouldn’t make the entire article stuffed with keywords.
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Carve out time during your week to spend on socialmedia and sourcing information. I don’t just use generative AI tools but also SEO tools, socialmedia automation tools, and image editing tools since I have written about tools in the past. A good option is to find start ups that need promotion and brandawareness.
Content writing encompasses everything from blog and socialmedia posts to white papers and email newsletters. According to the Content Marketing Institute’s Outlook for 2025 report , 87% of B2B marketers say content marketing helped build brandawareness in the last 12 months.
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Its the online version of traditional PR, which focuses on networking with journalists and media professionals to land valuable TV, radio, and magazine spots. Besides understanding what your audience thinks of your brand, you can also uncover hot new trends using AI-driven sentiment analysis.
Video content is dominating on all socialmedia platforms. So much so that our now pandemic-boosted media intake is around 19 hours a week. This makes sense as to why your website and socialmedia platforms are the best places to promote your brand because they are the top video distribution channels.
During your influencer campaign, the influencer posts about your product or service, sharing their review or recommendations on a blog, socialmedia, or other platforms. Paid marketing campaigns consist of online ads, like pay-per-click (PPC) campaigns or socialmedia ads. ” Still, others say it takes 11 times.
It involves reaching out to the media on the behalf of a company to: Raise awareness Improve its reputation Expand its customer base (or reach) Once the internet became mainstream, digital PR began to take shape, which is where you transfer traditional PR tactics into digital realms. Theres plenty of evidence to back this up, too.
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Identify Connected Keywords and Hashtags. Growing your awareness of Twitter trending topics can not only give you general feelings about the latest things going on in the world, but it can also give you specific insights into keywords and hashtags that people are using surrounding those topics. Be involved. Content Ideation.
Digital PR is the online equivalent of this and entails networking with bloggers, socialmedia influencers, and online publications (like The New York Timess website instead of the print newspaper). Here are a few quick stats that back this up: 63% of marketers have used content marketing to foster brand loyalty within the past year.
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