The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. Traditional PR methods involve one-way communication, where a brand shares updates on a particular issue. Whats digital PR?

SEO 59

SEO IT Social Media Brand Awareness 59

iWriter

DECEMBER 9, 2024

Providing specific outcomes you expect, like increasing engagement or improving brand awareness, ensures the writer delivers relevant content. Highlight Key Keywords Highlighting key keywords is essential for optimizing your content for search engines.

Freelance 52

Freelance Writer Social Media Copy Persuasion 52

Neil Patel

NOVEMBER 25, 2020

It could also serve the purpose of raising brand awareness in your specific locale. Depending on your campaign, your hyperlocal ads could be in the form of text messages, app notifications, email alerts, ads on search engine results pages (SERPs), and more. Use the Right Keywords For Hyperlocal Campaigns.

Ads 145

Ads Brand Awareness Keywords Advertising 145

Neil Patel

SEPTEMBER 15, 2020

Topic relevance refers to keywords. Similar to the way Google functions, keywords affect what appears in Pinterest search. Pinterest’s engineering team shared an overview of how they extract and assign keywords to pin images. Pinterest assigns pins keywords called annotations that are between one and six words long.

SEO 145

SEO Keywords Brand Awareness Content Creator 145

Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. Research Keywords Pet Owners Use.

Ads 129

Ads Food Brand Awareness Marketing 129

Neil Patel

JUNE 2, 2021

TrueView Discovery ads are promoted throughout YouTube, appearing as an image thumbnail with up to three lines of text. These ads function as an entirely optional way for viewers to consume your brand content. You’ve done all your audience and keyword research , and you know what the messaging should look like.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

SEPTEMBER 22, 2020

More users, more sales, and more brand awareness. Use text overlays to increase mobile legibility and talk about special brand features like sales, discounts, blog posts, or brand updates — just like this example from Martha Stewart Living. Hashtags are another great way to insert relevant keywords to your posts.

Food 145

Food Brand Awareness Sales Retail 145

Neil Patel

NOVEMBER 1, 2021

This can include YouTube videos, TikTok reels, and text-based posts on social media sites like Facebook, Twitter, Instagram, LinkedIn, etc. The content they produce is typically original and may be shared for money, audience building, brand awareness, or just as a way to share their talents online. What Do Influencers Do?

Content Creator 139

Content Creator Content Storytelling Social Media 139

Credible Content

JUNE 2, 2023

Daily blogging expands keyword coverage, attracting a diverse audience. Targeting specific keywords increases organic traffic from users searching for those keywords. Expanded Keyword Coverage: Benefits of Blogging Every Day Daily blogging covers a greater number of keywords and search queries.

Publisher 130

Publisher Publishing Publishing Blog Post 130

Neil Patel

OCTOBER 12, 2020

With a few clicks, you can see what content you should create for your niche and what keywords the top-ranking sites are using to get to Google’s front page. You’ll get suggestions on how to improve your content and what keywords to add to rank for queries. T he Best AI Digital Assistant Tools for Marketers. The result?

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Neil Patel

SEPTEMBER 16, 2021

They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Use Long-Tail Keywords. How do you find long-tail keywords that meet user intent?

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Article Writing

NOVEMBER 1, 2022

Not only does blogging give you a platform to share your company’s story and build brand awareness, but it also has many SEO benefits. Blog Helps to Rank on Keywords. Keyword rankings still play a huge role in your overall SEO strategy. Long-tail keywords are more specific (usually longer) than your average keyword.

Blog 121

Blog Blogging Social Media Brand Awareness 121

Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. What is ad copy?

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

SEPTEMBER 20, 2021

It’s really easy to get started through simple methods like using alt text, creating content, and detailed keyword research. Do Keyword Research. The best on-site optimization always starts with keyword research. We created Ubersuggest (a free keyword research tool) for beginners with a low budget just like you.

Website 141

Website Landing Page Keywords Architecture 141

Neil Patel

JUNE 1, 2021

Here are a few more reasons why you should create a gift guide for your e-commerce site: Gift Guides Boost Brand Awareness. One of the most significant reasons to create a gift guide is to help boost brand awareness. As a result, you’ll enjoy a boost in brand awareness. Gift Guides Can Increase Sales.

Brand Awareness 124

Brand Awareness Content Social Media Search Engine Optimization 124

Neil Patel

FEBRUARY 18, 2021

Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags. Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. Ensure your brand message is clear through the text, images, and videos you use in your ads.

Advertising 138

Advertising Promotion Ads Creativity 138

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Keyword Targeting. Another significant advantage of Twitter advertising is that you can create campaigns to target people who have used a particular keyword.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

MARCH 23, 2021

Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. One factor that you should pay attention to are the keywords that you’re going to be targeting. Choose the Right Keywords to Target. Let’s first take a look at why keywords influence the success of your campaign.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

ContentWriters

FEBRUARY 8, 2023

Make sure that the video has an exciting storyline and includes relevant keywords in the title. They create brand awareness, increase website traffic, and improve sales. Include keywords related to what you offer in both the title and the content of your video. Remember to make certain it is well-edited.

Marketing 115

Marketing Brand Awareness Social Media Promotion 115

Neil Patel

SEPTEMBER 20, 2021

Restaurants, fashion brands, and tourism companies often use display ad campaigns to showcase their businesses. Paid ads like the ones you see on Google (see below) are ideal for text-focused businesses like writing services, digital marketing teams, law, and agencies. They increase brand awareness through word of mouth.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

FEBRUARY 17, 2021

Here’s an example from MeUndies in the form of an email they send to customers after they’ve received their purchase: Executed well, this type of referral marketing is a great way to drive both sales and brand awareness at the same time. Text Messaging.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Neil Patel

MAY 12, 2021

Other ways to optimize your description for Facebook leads include: using short, clear sentences and simple language writing short paragraphs to make your content more scannable highlighting the most important information at the start of your text keeping your descriptions super-short using keywords, but not overdoing them.

Social Media 145

Social Media Advertising Creativity Promotion 145

Neil Patel

OCTOBER 14, 2021

This can be great for fashion and food brands. Do you want to hold the audience’s attention via engaging text? This can be great for magazines, SEO services, and other text-focused businesses. Do you want to create an ad campaign with both text and images? Then use social media platforms like Twitter and LinkedIn.

Ads 125

Ads Ad Copy Social Media Copy 125

Quick Sprout

NOVEMBER 7, 2022

Effective link-building strategies are crucial for SEO, domain authority, and brand awareness. While nofollow links do not directly pass domain authority or link juice, they can still be helpful for brand awareness and referral traffic. So the anchor text should be as natural as possible.

SEO 126

SEO Brand Awareness Engineering Text 126

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. For high-performing video marketing through SEO, the general idea here is the same : Avoid keyword stuffing.

Marketing 145

Marketing Social Media Brand Awareness Education 145

The Hoth

JANUARY 30, 2025

These types of backlinks will be the primary needle-movers for your keyword rankings, so its important to invest the most time and effort into generating them. Webinars and virtual events are also great ways to generate backlinks and spark interest for your brand.

Storytelling 59

Storytelling Search Engine Optimization Social Media SEO 59

Neil Patel

APRIL 26, 2021

YouTube’s title character limit is 100, but right around 50-55 characters is where they start to cut off the text on the desktop. I also put in the keywords search engine optimization and SEO in there to make it clear what the video is about. Keywords are the other important aspect of YouTube SEO. Here’s how to do it yourself.

Search Engine Optimization 145

Search Engine Optimization Keywords Engineering Promotion 145

Neil Patel

JANUARY 15, 2021

Understanding SEO is crucial to significantly increase your traffic and brand awareness. Check #2: Is each page on your website optimized for SEO keywords? Remember, optimize appropriately without keyword stuffing ! Check #5: Do all your images have keywords in their ALT tags ? Step 1: Use Long Tail Keywords.

SEO 145

SEO Landing Page Keywords Social Media 145

BKA Content

SEPTEMBER 25, 2023

SEO Blogs Create Brand Awareness Posting new and original content on an ongoing basis sets you apart from your competitors. When people more regularly visit your website for the information they need, it builds brand awareness. This allows your page to be retrieved when people search for keywords related to your content.

Website 105

Website SEO Search Engine Optimization Brand Awareness 105

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. It also leads to higher engagement rates, better ranking, and increased brand awareness.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

ContentWriters

MARCH 29, 2023

Focus on Keywords with High Search Frequencies and Low Competition One of the most common mistakes people make when writing SEO product descriptions is failing to perform adequate keyword research. For instance, if you are in the fashion industry and selling a baseball cap, you might assume ‘baseball cap’ is the best keyword to target.

SEO 98

SEO Search Engine Optimization Manufacturing Keywords 98

Neil Patel

JULY 28, 2021

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. However, video content seems to thrive on the platform, with video content “ generating 1200% more shares than text and image-based content combined.”.

IT 141

IT Content Social Media Brand Awareness 141

The Hoth

JANUARY 31, 2023

For a local marketing strategy to work, you’ll likely have to hire an outside agency to help you handle content creation, keyword research, technical adjustments, & analyzing metrics to adjust your tactics accordingly. The brand awareness factor alone will lead to traffic, leads, and sales – even if they don’t occur immediately.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

BKA Content

APRIL 7, 2023

Search engine optimization helps you retain current clients, bring in new ones, build brand awareness, and increase revenue. Implement SEO in Your Sports Gear Content Learning how to grow your sports gear business with SEO is about more than finding the right keywords and phrases.

Search Engine Optimization 97

Search Engine Optimization Social Media Keywords Brand Awareness 97

Backlinko

JUNE 17, 2024

But with more targeted, niche-specific keywords and fewer resources. It’s about using niche-specific keywords to reach your ideal customers wherever they are. SEO Benefits for Small Businesses Increased brand awareness: Ranking in the top 10 results of Google search results pages ( SERPs ) increases your brand visibility.

Website 106

Website SEO Keywords Engineering 106

BKA Content

MARCH 29, 2024

The most relevant performance metrics for awareness campaigns depend on where text, image-based or video ads appear. Awareness campaigns in Google Ads should run for at least one month. Google Ads has a “Brand awareness & reach” goal that you can set for Display, Discovery, Local Services or Video ad formats.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Remember to test.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110