How to Craft and Measure Profitable Funnel Conversions from Scratch
Neil Patel
FEBRUARY 10, 2021
The goal of this stage is to raise brand awareness, not to make a sale. Even at this step of the funnel, there is a breakdown in where potential leads might be : The leads may be totally unaware of your business or product, or they may have heard of you, but they’ve never been to your website. It’s an exploratory stage.
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