Neil Patel

FEBRUARY 10, 2021

The goal of this stage is to raise brand awareness, not to make a sale. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). For example, if most of your email leads are coming in through free trials, you can promote your free trial offering across your channels.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Contently

OCTOBER 6, 2022

Despite all the talk about storytelling , many B2B content marketers focus more on promoting the product or service rather than how it can change a potential customer’s life personally or professionally. This can be done through blog posts, social media, podcasts, brand awareness emails, and more.

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Click to a landing page?

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

AUGUST 6, 2021

Use tools like the Net Promoter Score to gauge your customers’ loyalty. You do that by sending post-sales emails like: product updates cross-selling and upselling emails feedback surveys promotional emails informational emails. Boost brand awareness. Optimize your landing pages for better conversions.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

FEBRUARY 19, 2021

Next, choose the platforms that will serve your brand and your sales goals best. For example, AdEspresso points out that Google Ads generally drives higher sales conversions, while Facebook is better used for raising brand awareness. They wanted to scale their marketing efficiently to boost brand awareness and online sales.

Social Media 145

Social Media Sales Media Retail 145

Contently

MARCH 23, 2023

For example, a food brand can create recipes for their followers based on their dietary preferences or cooking skills, or a fitness brand can create personalized workout plans based on the customer’s fitness goals or activity level. They include metrics such as likes, comments, shares, followers, and click-through rates (CTRs).

Engagement 119

Engagement Content Landing Page Brand Awareness 119

Contently

DECEMBER 13, 2022

Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors.

Storytelling 117

Storytelling Engagement Landing Page Long Form Content 117

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. You’re paying for the extra emphasis; while that’s great if your goals include engagement or generating leads and sales, it’s not so great for discovery and brand awareness. My video landing page converts 56% of the people who visit.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

JUNE 11, 2021

Marketing Objectives to Increase Brand Awareness. That’s why paid social media marketing objectives aimed at increasing brand awareness often come first, especially for new business owners. Improve page visits by 50 percent. Marketing Objectives to Promote a New Product.

Social Media 130

Social Media Media Brand Awareness Marketing 130

Neil Patel

FEBRUARY 4, 2022

User-generated content usually comes in the form of images, videos, reviews, or testimonials—which leads to users promoting a brand through online content, rather than the brand promoting themselves. UGC outranks other forms of marketing content like promotional emails. Want to increase brand awareness?

IT 123

IT Brand Awareness Social Media Content 123

Quick Sprout

AUGUST 8, 2022

Direct mail is an effective and affordable way to drive brand awareness and generate fresh leads. PostcardMania targets the people who receive your promotions in the mail across digital advertising channels. It brings multiple campaigns together for lead generation and brand awareness. Visit VistaPrint.

Lead Generation 143

Lead Generation Consulting Brand Awareness Retail 143

The Hoth

JANUARY 25, 2024

Particularly, search engine marketing involves the use of paid advertising to promote products and services. On the content creation side, you’ll primarily develop product and landing pages that are optimized for conversions. These are the web pages that your paid ads will direct to, which is why they should be your main focus.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

MARCH 16, 2021

Local awareness ads are your new best friend. These ads drive brand awareness in specific regions, targeting users via location. The offer ad should direct your audience to a landing page on your website that allows them to complete that action promised in the call-to-action. Facebook Bidding Strategy. Conclusion.

Ads 116

Ads Brand Awareness Advertising Education 116

Neil Patel

OCTOBER 12, 2020

Personalizing your marketing strategy allows you to take advantage of the 79% of consumers who are more likely to engage with brand promotions if tailored to their past interactions. Use it to automatically track the latest trends to boost engagement and increase brand awareness. Create Better Content, Faster. Conclusion.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. Advertising comes into play once they actually recognize your brand. Paid search ads are a really effective way to build brand awareness and drive sales for e-commerce businesses.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Content distribution is the practice of publishing, sharing, and promoting your content to your target audience. Earned channels can drive brand awareness and boost your reputation.

Content 120

Content Social Media Brand Awareness Promotion 120

Neil Patel

JANUARY 15, 2021

Understanding SEO is crucial to significantly increase your traffic and brand awareness. Create SEO Optimized Landing Pages. A well-designed landing page can improve your lead generation and sales. The more landing pages you create, the more gateways you open up for incoming search traffic.

SEO 145

SEO Landing Page Keywords Social Media 145

Content Marketing Institute

JANUARY 15, 2019

On Instagram, you can’t provide a URL within an individual post, so include a link to your site – or landing page – in your bio. Cross-promote on social channels. Instagram and Facebook make cross-promotion straightforward. Create a landing page to promote text, audio, visual resources.

Landing Page 107

Landing Page Editorial Team Editorial Brand Awareness 107

Contently

FEBRUARY 23, 2023

For example, say traffic to one of your webinar landing pages is much higher than usual, dropping your conversion rate. It turns out the company you partnered with recently got some negative press, and that news outlet linked to your webinar page. That’s why you need to know how to measure sentiment.

Content 123

Content Brand Awareness Landing Page Brand 123

Neil Patel

JUNE 22, 2021

Build More Targeted Landing Pages. Each of those advanced guides has a separate landing page, optimized for the applicable keywords. This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey. Or, take a look at Copyblogger Media.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

DECEMBER 4, 2020

Your website may be filled with hundreds of landing pages jam-packed with products, ebooks, blog posts, and videos. True to their name, a microsite is like a mini-website for your brand’s content. Brands have used microsites for marketing campaigns or brand awareness. The acronym stands for.

Collaboration 141

Collaboration Social Media Architecture Creativity 141

Neil Patel

AUGUST 23, 2021

Event goals : As the name suggests, these are triggered when a user completes a specific event on your site, such as signing up for an email newsletter or hitting a specific landing page you set. Real-Time reports are excellent for tracking time-sensitive promotional campaigns.

Landing Page 145

Landing Page Digital Marketing Brand Awareness Management 145

ContentWriters

NOVEMBER 2, 2022

Content marketing has long been recognized as one of the most effective ways to build brand awareness for your business. The biggest mistake that many businesses make in their content marketing is using it as another way to promote their brand, products, or services. Generate Brand Awareness. Convert Leads.

Sales 98

Sales Content Marketing Marketing Brand Awareness 98

Credible Content

SEPTEMBER 8, 2022

You may need to generate URL parameters for different mediums where you promote your links. Conversion rate is mostly considered for landing pages and email campaigns but even your normal web pages and blog posts can have conversion rate. The same is true for your landing page copy. Increase brand awareness.

Writing 130

Writing Content Copywriter Copywriting 130

Freelance Writing Jobs

JANUARY 22, 2023

Landing Pages A landing page is created for a specific marketing campaign. Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform. Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform.

Writing Style 85

Writing Style Script Landing Page Writing 85

Neil Patel

FEBRUARY 17, 2021

This strategy can also include: landing pages social media ads email paid ads TV/radio commercials. Whether you’re selling a physical or digital product, a service, or promoting a lead magnet, you can use social media to get your prospects to act quickly on your offer.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Credible Content

JANUARY 21, 2023

Whether you are writing copy for an email campaign, for a landing page, or simply for individual web pages of a website, you need to convince people into taking an action. You can increase your brand awareness and recognition. You write in a manner that it becomes almost impossible for them to say no to you.

Persuasion 130

Persuasion Copywriter Copywriting Writing 130

Neil Patel

APRIL 1, 2021

This link points users to multiple brand blog posts and membership webpages. After all, a Linktree link isn’t just a content-sharing opportunity: You can walk people directly to your landing pages via Instagram , cutting through the noise so they can more easily buy from you. You can borrow this for your own small business.

Hospitality 137

Hospitality Social Media Retail Copy 137

Smart Blogger

MARCH 3, 2023

With your email service provider and lead magnet, you can create a series of automated emails like a welcome series, newsletter, or a promotional campaign. These emails act as brand awareness to nurture subscribers and help them get to know your brand, message, and products. Wash, rinse, and repeat.

Marketing 98

Marketing Landing Page Social Media Brand Awareness 98

Backlinko

JUNE 4, 2024

In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales. Add User-Generated Videos to Your Product Pages Use video content to show off your products and educate customers. It can help you connect with customers while promoting your products.

Sales 100

Sales Marketing Search Engine Optimization Social Media 100

BKA Content

MAY 3, 2023

SEO marketing tools can improve the performance and rank of your online store and product pages. E-commerce businesses depend on favorable search results to gain new clients and increase brand awareness. They can showcase particular products or services and promote your brand awareness.

Engineering 93

Engineering SEO Brand Awareness Search Engine Optimization 93

Neil Patel

MARCH 30, 2023

The main advantage of Facebook Ads is that they provide you with the ability to target your ads so that they’re shown to a very precise audience who will be curious about your offer and click, ideally to a specified landing page. It’s why there are more than 3 million businesses that advertise on Facebook.

Ads 113

Ads Landing Page Advertising Copy 113

Bramework

DECEMBER 21, 2023

Here are a few facts about blogging that just might blow your mind: Domains with blogs have 434% more indexed landing pages on Google than domains without blogs, according to Tech Client. In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Know your people!

Blogging 98

Blogging Blog Brand Awareness Search Engine Optimization 98

Smart Blogger

FEBRUARY 16, 2023

want to receive discounts or sales promotions ( OptinMonster , 2022) 4. Zipwhip , 2019) Podcasts, blog posts, and videos are the top three content types for generating awareness and demand. Brand Building Statistics Let’s talk about the brand, baby. GFK , 2022) Branding consistency can increase revenue by 20%.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Content Marketing Institute

APRIL 25, 2018

It’s tough to get subscribers from your #research if people aren’t getting to the gated page. I’ll let you in on a little secret, too: Some sites won’t link to gated pages because it feels promotional. Even if your research is fabulous, you may lose if you don’t have an open-access, useful page.

Projects 104

Projects Landing Page Editorial Brand Awareness 104

The Hoth

MAY 9, 2024

Any business that wants to survive needs promotion, and now that the majority of the world is online, digital marketing reigns supreme. This not only builds brand awareness and loyalty, but it also drives traffic to crucial landing pages for products and services. What’s a Digital Marketing Side Hustle?

Digital Marketing 98

Digital Marketing Marketing Copywriter Copywriting 98

Content Marketing Institute

OCTOBER 8, 2017

The brand gets external links , a huge trust boost, and an increased brand awareness it probably doesn’t need (but never hurts). I can write about the need to A/B test your landing pages all I want. But if I write, “We A/B tested click pop-ups over landing pages for our gated content and saw a 44.3%

Content Creator 109

Content Creator Audience Script Content 109