Neil Patel

FEBRUARY 10, 2021

The goal of this stage is to raise brand awareness, not to make a sale. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. Optimize Landing Pages for Top of the Funnel.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Neil Patel

SEPTEMBER 16, 2021

Next, in the same menu, you can also check your landing pages. You can then revisit old pages and web content to optimize them for more organic click-throughs. With Google prioritizing Page Experience and Web Core Vitals as ranking factors, site speed has never been more important.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

The Hoth

SEPTEMBER 12, 2023

If you don’t routinely optimize web content, holding onto top SERP rankings will be next to impossible. There’s a lot to know about optimizing web content, which is why we put together this comprehensive guide containing 5 steps to optimize any piece of content to perfection.

Web Content 52

Web Content SEO Content Landing Page 52

Content Powered

JUNE 25, 2022

The modern internet relies on content to function. Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. I'm always happy to help!

Content Creation 52

Content Creation Web Content Content Keywords 52

Smart Blogger

MAY 8, 2023

Brand Copywriting Brand copywriting is unlike any other form of copywriting. Brand copywriting focuses on raising brand awareness, not immediate, measurable returns. The goal is to get people to think of the company first when they want a soft drink, motorcycle, handbag, or brand of toilet paper.

Copywriting 79

Copywriting Copywriter Brand Awareness Social Media 79

Backlinko

JULY 12, 2024

Of course, SEO matters for outcomes like brand awareness. Beyond raising brand awareness in the SERPs, SEO can also help a business attract the right customers to their website. I focus on SEO-driven pages that don’t pull in many branded searches. What’s the Difference Between Content and Copy?

SEO 109

SEO Keywords Agency Landing Page 109